seafoodsource.com
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SeafoodSource: The B2B Media Play in a Commoditized Market
Analyzing how a niche media platform generates $1.8M revenue in the seafood industry
SeafoodSource isn't trying to be the Amazon of fish—it's the Bloomberg terminal for the fishing industry. With just 18 employees generating an estimated $1.8M in revenue, this is a lean media machine dominating a hyper-niche B2B space.
"They don't sell seafood—they sell intelligence to the people who move $150B+ in global seafood trade."
The Audience Trap
Here's the paradox: 45% of traffic comes from organic search, yet their top keywords reveal a confused identity crisis. Ranking for 'Red Lobster' (148K volume) and 'Stop & Shop' (214K volume) suggests they're capturing consumer intent, not B2B decision-makers. This is a classic SEO leakage problem—high volume, low conversion value. They're fishing in the wrong pond.
The Revenue Engine
The $1.8M revenue on 236K monthly visits translates to roughly $7.60 per visitor annually—a strong monetization rate for media. This suggests heavy reliance on high-value B2B advertising, classifieds, and market reports rather than programmatic ads. The 18-employee structure implies a classic media model: 6-8 editorial, 6-8 sales, 2-3 ops. They're running a newsroom plus a trade show booth.
Their tech stack reveals a hybrid approach: jQuery and Bootstrap for the frontend, OpenCart/Magento for e-commerce functionality (likely selling reports or subscriptions), and analytics tools (Hotjar, GTM) to track B2B buyer behavior. The presence of Ant Design and DaisyUI suggests modern component libraries, but the underlying infrastructure screams 'acquired and integrated' rather than native build.
- Traffic Quality Issue: Consumer keywords dominate, diluting B2B value proposition
- Revenue Efficiency: $100K revenue per employee indicates premium monetization
- Tech Debt: Magento/OpenCart dual stack suggests M&A history or fragmented product strategy
- Global Reach: 39% 'undefined' traffic indicates tracking gaps or international markets without proper geo-targeting
The Verdict: Profitable but at Risk
SeafoodSource is a cash-flow positive media asset facing digital disruption. The opportunity? Pivot from traffic arbitrage to a true SaaS platform for seafood procurement intelligence. The risk? Consumer SEO drift will continue to dilute their B2B moat.
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https://divcomplatform.s3.amazonaws.com/www.seafoodsource.com/images/9d5cd44da3bad083f9e1d3cb56d87dfe.jpeg
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SeafoodSource
SeafoodSource is the leading international online business tool offering seafood industry professionals an interactive package of resources including industry news, editorial commentary, market reports, product reviews, classifieds, and a comprehensiv
SeafoodSource | The leading online source for seafood industry news and more
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About seafoodsource.com
SeafoodSource is the leading international online business tool offering seafood industry professionals an interactive package of resources including industry news, editorial commentary, market reports, product reviews, classifieds, and a comprehensiv
Company Overview
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Technology Stack
seafoodsource.com uses 25 technologies across their website including Font Awesome, reCAPTCHA, Laravel, and more.
Fonts
Font Awesome
Security
reCAPTCHA
Backend Frameworks
Laravel
CMS
Squarespace
Cloud & Hosting
Amazon S3, AWS CloudFront, Cloudflare
Privacy & Consent
OneTrust
Traffic & Audience
seafoodsource.com receives approximately 236.1K monthly visitors and ranks #220,176 globally. The website has a bounce rate of 48% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:27 on the site.
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This page provides publicly available information about seafoodsource.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit seafoodsource.com directly at https://seafoodsource.com.