sears.com
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Sears: The Digital Ghost of Retail
Analyzing the web presence of a fallen giant still pulling 1.7M monthly visits
Sears.com is a digital ghost—a website generating 1.76M monthly visits for a brand that, by all rights, should be dead. It's a fascinating case study in how SEO momentum and brand equity can outlive the business itself.
"Sears isn't competing on product or experience—it's monetizing the SEO equity of a 130-year-old brand name."
The Zombie Traffic Machine
The traffic composition reveals everything: 48% direct and 45% organic. People aren't discovering Sears—they're remembering it. The top keyword is simply 'sears' (286K monthly searches), followed by typos like 'sdears' and 'rsears'. This isn't active marketing; it's residual brand gravity pulling in users who don't realize the retail empire has crumbled.
The Trust Deficit
A 1.2/5 Trustpilot rating across 1,711 reviews is catastrophic. For a site selling appliances and tools—considered purchases requiring trust—this score signals a fundamental breakdown in customer experience. The gap between 1.7M monthly visits and abysmal satisfaction suggests a bait-and-switch dynamic: brand recognition drives clicks, but fulfillment and service fail catastrophically.
The tech stack tells a story of minimal investment. jQuery, Bootstrap, and Owl Carousel suggest a site frozen in the 2010s. Cloudflare and AWS CloudFront provide the infrastructure, but there's no modern framework, no headless architecture, no sophisticated personalization. It's a skeleton crew maintaining a digital museum.
- 1,158 employees generating $162.1M revenue = ~$140K per employee—indicative of a hollowed-out operation
- Kenmore and Craftsman brands still drive search volume, but the ecosystem is collapsing
- Top countries are undefined (85.9% share)—suggesting tracking failures or bot traffic inflating metrics
Sears.com is a zombie asset, not a business
It extracts value from a dead brand while actively destroying what little trust remains. For investors and founders, it's a cautionary tale: brand equity is finite, and once burned, you're just running out the clock on a 1.2-star death spiral.
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Traffic & Engagement
Rankings
Backlinks & Authority
Search Traffic
Top Organic Keywords
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Device Distribution
What keywords does Sears rank for?
5 keywordsHow is Sears's SEO?
Open Graph Image
https://www.sears.com/staticpage/content/sears/shc/en/homepage/images/sears-social-share.jpg
Meta Tags
Shop: Appliances, Tools, Clothing, Mattresses & More
Shop Sears for appliances, tools, clothing, mattresses & more. Great name brands like Kenmore, Craftsman Tools, Serta, Diehard and many others.
What is Sears's revenue?
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What do customers think of Sears?
Sears
Categories
Activity & Engagement
Contact Information
Reviews (20)
Great ecperience
The tech arrived on time and was extremely efficient! He was personable and professional! Class act and fixed the problem!!
Hollie at Sears is amazing
Hollie at Sears is amazing - her enthusiasm, professionalism and reassuring communication is second to none. Highly recommended!!!
BEWARE! SCAMMERS RUN THIS WEBSITE! don't do it! Run! Stay away.
Sears runs through third party scammers like FastMedia. They are terrible to work with. Rip people off big time and then charge a 15% restocking fee if you are brave enough to fight them for a return label. What a joke. What goes around comes around. SEARS??? What happen to your integrity?????
I had another app yesterday again no …
I had another app yesterday again no show went to eight numbers before I got a live person told they would write Harel up that's the technician name now told someone else will come out tues jan20th just to take three pictures to be upload before I get my replacement I was a loyal customer paying for service every month I have been fighting with sears home service for three months where is sears loyalty if appliance can't be fix they would replace it but another money hungry company all talk pls don't do business with this company all talk no action very disappointed
Don’t waste your money, put it in a high yield savings account for when you need it instead of buying sears warranty.
This company’s warranty for home appliances is dissatisfying to say the least. Don’t waste your money like we did. We will Invest our money then go on Angie’s least when in need of repair or buy new. Sears warranty dept technicians’s most of them are incompetent as they are deceitful. Today a technician called my husband’s phone then hung-up before he could pick up the phone(he checked the call log) then the tech sent a text saying he’d missed us. Deceitful business practices! This would have been their second time coming to our house for the same issue. He never even showed up at our property. We have multiple cams, none picked him up. Mind you, my husband took a day off work for this. Also, you would not ever get a supervisor on the phone. Every issue is handled by a robo call or text. So, the person texting will tell you as they are trained to get rid of you as soon a one minute. I am filing a complaint with the CFPB as well. Because we’ve been paying them for almost 5 years. Do not get the warrant it’s a scam. Even after you more than pay for a replacement, they will never replace your appliance/s. They will make you wait for months while they scavenger hunt old parts. Do not deal with this company.
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About sears.com
Shop Sears for appliances, tools, clothing, mattresses & more. Great name brands like Kenmore, Craftsman Tools, Serta, Diehard and many others.
Company Overview
sears.com Social Media
Contact sears.com
Phone Numbers
Technology Stack
sears.com uses 20 technologies across their website including Font Awesome, Google Fonts, Ghost, AWS CloudFront, Cloudflare, and more.
Fonts
Font Awesome, Google Fonts
CMS
Ghost
Cloud & Hosting
AWS CloudFront, Cloudflare
Privacy & Consent
OneTrust
Advertising
DoubleClick Floodlight, Microsoft Ads, Google Ads, Facebook Pixel
Reviews
PowerReviews
Traffic & Audience
sears.com receives approximately 1.8M monthly visitors and ranks #32,011 globally. The website has a bounce rate of 51% with visitors viewing an average of 2.8 pages per visit. Users spend an average of 1:45 on the site.
The majority of sears.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about sears.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit sears.com directly at https://sears.com.