seedly.sg
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Seedly: Singapore's Finance Whisperer
A 12-person team built a $1.5M revenue community that 300k Singaporeans trust.
In a market dominated by legacy banks and fintech giants, Seedly carved out a niche not as a product, but as a conversation. They didn't just build an app; they built Singapore's biggest personal finance community by solving a specific, emotional problem: the fear of missing out on better financial decisions.
"Seedly proves that in finance, community trust scales faster than product features."
The Community Flywheel
Seedly operates on a powerful network effect. With 619,507 backlinks—a staggering number for a 12-person team—they've turned user-generated content into SEO gold. Their top search terms aren't generic finance keywords, but specific queries like 'exporting seedly transactions' and 'mcc 5045 seedly.' This indicates a user base that is deeply engaged, using the platform for daily financial hygiene, not just passive reading.
The Lean Revenue Engine
Generating $1.5M in revenue with just 12 employees is a feat of extreme efficiency. That's $125k revenue per employee. Their traffic split—59% organic, 36% direct—reveals a brand that people seek out by name. This isn't accidental traffic; it's intentional. They've captured the 'intent' phase of the customer journey, where users are ready to compare, review, and sign up for financial products.
The Trustpilot rating of 2.6/5 is the only crack in their armor. For a community-driven platform, this is a critical vulnerability. It suggests that while the content attracts users, the actual product experience or fulfillment might be friction-heavy. This gap between discovery and satisfaction is where competitors can attack.
- Niche Dominance: Owns the Singaporean personal finance conversation, making it the default research hub.
- SEO Moats: Over 600k backlinks create a defensive barrier that is nearly impossible to replicate organically.
- Product-Led Content: Their blog isn't just articles; it's utility (e.g., 'Budget 2025 Summary'), driving recurring visits.
The Anti-Bank Strategy
Seedly wins by being the town square, not the bank vault. In an industry obsessed with transaction volume, they bet on conversation volume—and it's paying off.
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5 keywordsHow is Seedly's SEO?
Open Graph Image
https://f.seedly.sg/share/home.png
Meta Tags
Seedly - Singapore’s Biggest Personal Finance Community
Manage your money, track your progress and learn to make smarter financial decisions with Seedly.
Seedly - Personal Finance Community & Free Expense Tracker
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Reviews (5)
Great place to learn more about Personal Finance
Been reading seedly's article for years now, love their work.
Funny customer service (in a not-good way)
As a company, we have been unable to get any support from them since March (7 months ago) with a simple request to reset our account's password. They keep sending us robotic reminder emails every now and then: "Just wanted to follow up on your recent request and see if you had any further questions or needed any more help with this issue. We haven't heard back in a couple of days, so to make sure our records are accurate, we'll be closing out this case soon." When I respond to remind them that we are waiting for them, we keep getting another robotic answer : "... Please be assured that our technical team is actively investigating the issue to identify the root cause and implement a fix as soon as possible. In the meantime, we kindly ask for your continued patience as we work to restore everything back to normal. ..." Feels like this company is run 100% by AI.
Useless terrible platform for businesses
Terrible terrible company for businesses to use. They have "support" that auto responds every two months and a bunch of people that don't do/don't know how to do their jobs.
Seedly only keeps POSITIVE reviews...
Seedly only keeps POSITIVE reviews on courses. You can give 1 or 2 stars, but you musn't write negative stuff. The moment the review is flagged by ANYONE in the community - usually the admin and the die-hard supporters who have received special benefits from the trainers or the organization, your review will be removed. Definitely not a reliable or credible reviewing platform on the investing/trading courses.
It's a site where you can review other…
It's a site where you can review other companies just like here on Trustpilot. But seedly chose to delete other people bad reviews in favor of the companies.
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About seedly.sg
Manage your money, track your progress and learn to make smarter financial decisions with Seedly.
Company Overview
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Technology Stack
seedly.sg uses 22 technologies across their website including Google Fonts, Sentry, Prismic, WordPress, and more.
Fonts
Google Fonts
Error Tracking
Sentry
CMS
Prismic, WordPress
CDN
unpkg
Cloud & Hosting
Cloudflare
Advertising
DoubleClick Floodlight, Google Ads, Facebook Pixel
Traffic & Audience
seedly.sg receives approximately 293.8K monthly visitors and ranks #165,340 globally. The website has a bounce rate of 55% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:53 on the site.
The majority of seedly.sg's traffic comes from undefined, undefined, .
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This page provides publicly available information about seedly.sg. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit seedly.sg directly at https://seedly.sg.