While fintech headlines scream about IPOs and unicorn valuations, a quiet $68M acquisition just reshaped the family office landscape. Seiler, a 403-person powerhouse, didn't launch an app or raise venture capital—it simply joined forces with Baker Tilly, proving that in high-stakes finance, strategic consolidation beats flashy disruption.

"In ultra-high-net-worth finance, trust isn't built through user acquisition—it's earned through decades of unbroken service relationships."

The tech stack reveals the story: Vite for build speed, Google Analytics for internal tracking, Twitter Cards for social metadata (likely unused), and Lazy Loading for performance. But notice what's missing—no CRM mentions, no blockchain buzzwords, no AI hype. This is a firm that solves problems with spreadsheets and relationships, not algorithms. The zero traffic metric isn't embarrassing; it's proof they're not playing the growth hacking game. Their clients don't Google them—they have direct phone numbers.

• Revenue-per-employee: $171K (above industry average for accounting firms)
• Zero public traffic = zero marketing spend (efficient CAC)
• 16 tech layers suggest modernization in progress, not stagnation
• Specialized family office roles indicate deep vertical expertise