sekelskifte.se
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Sekelskifte: The Artisan's Niche Empire
How a 32-person team built a $8.2M fortress in vintage home goods
In an e-commerce world obsessed with mass-market trends, Sekelskifte is quietly building a $8.2M monument to the past. They aren't selling furniture; they're selling a time capsule for the 32 employees who curate it.
"They aren't fighting Amazon on price; they are winning on provenance. In the vintage home market, authenticity is the only currency that matters."
The Niche Army
With only 32 employees, Sekelskifte operates with the precision of a boutique gallery but the logistics of a retailer. The team is lean and specialized—featuring roles like 'Content Creator' and 'Buyer' rather than generic warehouse staff. This isn't a high-volume dropshipping operation; it's a curated collective where every hire reinforces the brand's commitment to 'gammaldags stil' (old-fashioned style).
The SEO Fortress
Sekelskifte's organic strategy is surgical. While they don't chase broad terms, they dominate high-intent, specific queries. They rank for 'winckelmans återförsäljare' (180 monthly searches) and 'köpa köksblandare stockholm' (150 monthly searches). This is a classic long-tail strategy: capturing buyers who know exactly what vintage hardware they need, where to find it, and are ready to pay a premium for it.
The tech stack reveals a modern foundation beneath the vintage facade. Using Tailwind CSS, Swiper, and even PWA capabilities, they ensure the site feels fast and responsive. However, the reliance on jQuery and Bootstrap suggests a pragmatic approach—stable, proven tech that prioritizes functionality over bleeding-edge trends. They are building for the long haul, not chasing shiny objects.
- Revenue-per-employee is exceptionally high (~$256k/employee), indicating a premium pricing model.
- The 'Inspiration' blog acts as a top-of-funnel content engine, educating users on restoration.
- Social presence is active (YouTube, Facebook, Instagram), reinforcing the lifestyle aspect of the brand.
The Vintage Moat
Sekelskifte proves that in the age of AI and automation, the most defensible businesses are often the ones that feel the most human.
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http://www.sekelskifte.com/cdn/shop/files/Social_sharing_image_sekelskifte-klassisk-inredning.jpg?v=1731323685
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Sekelskifte - Bygg & Inredning i gammaldags stil
I vår butik finner du ett brett utbud av gammaldags bygg- och inredningsprodukter. Allt för dig som ska inreda eller renovera äldre hus →
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Reviews (11)
Super helpful service
Super helpful service! And beautiful pieces. There's nothing better than Sekelskifte!
Hello, Many thanks for your kind review! We’re delighted to hear that you are happy and truly appreciate you sharing your experience. Best regards, Sekelskifte
I ordered several "Schuhmacher Lampen"…
I ordered several "Schuhmacher Lampen" from sekelskifte and I am very happy with these lamps. As I damaged two lampshades while mounting the lamps and I lost some small spareparts, the service team could help me to get the missing/damaged parts very quickly. Thanks to sekelskifte for the beautiful products you provide in a very good quality!
Hello, Many thanks for your kind review! We’re delighted to hear that you are happy and sharing your experience. Best regards, Sekelskifte
Excellent customer service!
I had ordered rolls of wallpaper several months before and just now noticed that a part of the wallpaper roll had a defect (no fault of Sekelskifte). I made a notice of this to which Sekelskifte replied quickly and sent me a new roll. They were very kind and helpful, keeping me up to date. Overall their online store is excellent, they ship quickly and they offer international orders with local payment options!
Nice range of products and good…
Nice range of products and good customer service when any issues occurred.
Hi A Marubbi, Many thanks for your kind review! We’re delighted to hear that you are happy and truly appreciate you sharing your experience. Best regards, Sekelskifte
Wonderful products
Wonderful products. The guests service is the best ! Thank you Freja
Hello, Many thanks for your kind review! We’re delighted to hear that you are happy and truly appreciate you sharing your experience. Best regards, Sekelskifte
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About sekelskifte.se
I vår butik finner du ett brett utbud av gammaldags bygg- och inredningsprodukter. Allt för dig som ska inreda eller renovera äldre hus →
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sekelskifte.se uses 26 technologies across their website including Vimeo, Google Fonts, Okta, and more.
Video
Vimeo
Fonts
Google Fonts
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Okta
Security
hCaptcha, HSTS, reCAPTCHA
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PHP
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cdnjs
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sekelskifte.se receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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