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sekelskifte.se

26 technologies
VerifiedVisit$8M3226 Tech
Deep Dive

Sekelskifte: The Artisan's Niche Empire

How a 32-person team built a $8.2M fortress in vintage home goods

In an e-commerce world obsessed with mass-market trends, Sekelskifte is quietly building a $8.2M monument to the past. They aren't selling furniture; they're selling a time capsule for the 32 employees who curate it.

$8.2M
Annual Revenue
32
Employees
78
Trustpilot Reviews
3.9/5
Trustpilot Rating

"They aren't fighting Amazon on price; they are winning on provenance. In the vintage home market, authenticity is the only currency that matters."

The Niche Army

With only 32 employees, Sekelskifte operates with the precision of a boutique gallery but the logistics of a retailer. The team is lean and specialized—featuring roles like 'Content Creator' and 'Buyer' rather than generic warehouse staff. This isn't a high-volume dropshipping operation; it's a curated collective where every hire reinforces the brand's commitment to 'gammaldags stil' (old-fashioned style).

The SEO Fortress

Sekelskifte's organic strategy is surgical. While they don't chase broad terms, they dominate high-intent, specific queries. They rank for 'winckelmans återförsäljare' (180 monthly searches) and 'köpa köksblandare stockholm' (150 monthly searches). This is a classic long-tail strategy: capturing buyers who know exactly what vintage hardware they need, where to find it, and are ready to pay a premium for it.

The tech stack reveals a modern foundation beneath the vintage facade. Using Tailwind CSS, Swiper, and even PWA capabilities, they ensure the site feels fast and responsive. However, the reliance on jQuery and Bootstrap suggests a pragmatic approach—stable, proven tech that prioritizes functionality over bleeding-edge trends. They are building for the long haul, not chasing shiny objects.

  • Revenue-per-employee is exceptionally high (~$256k/employee), indicating a premium pricing model.
  • The 'Inspiration' blog acts as a top-of-funnel content engine, educating users on restoration.
  • Social presence is active (YouTube, Facebook, Instagram), reinforcing the lifestyle aspect of the brand.
They do not compete on price or speed.
They offer heirloom-quality restoration products.
They do not offer mass-produced, flat-pack furniture.
They build a community around historical preservation.
They do not rely on aggressive discounting.
They monetize the 'Swedish nostalgia' aesthetic globally.

The Vintage Moat

Sekelskifte proves that in the age of AI and automation, the most defensible businesses are often the ones that feel the most human.

What tech stack does Sekelskifte use?

35 detected
Video1
Authentication1
Programming Languages1
CDN1
Email Marketing1
Advertising1
Customer Support1
E-commerce & Payments2
Analytics & Marketing1
Web Standards2
UI Libraries1
JavaScript Libraries3
Tracking & Analytics9
G
Google Analytics
M
Microsoft Ads (Bing)
G
Google APIs
T
Tracking Service
C
Cloudflare
B
Bing
A
Amazon CloudFront
G
Google Static
J
jsDelivr

How much traffic does Sekelskifte get?

Traffic & Engagement

0.0
Pages/Visit
0:00
Avg. Duration
0%
Bounce Rate
Monthly Traffic Trend+0%
0
Oct 2025
Oct
0
Nov 2025
Nov
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Dec 2025
Dec

What keywords does Sekelskifte rank for?

2 keywords
1winckelmans återförsäljare180 vol
2köpa köksblandare stockholm150 vol

How is Sekelskifte's SEO?

Open Graph Image

OG Image preview
og:image

http://www.sekelskifte.com/cdn/shop/files/Social_sharing_image_sekelskifte-klassisk-inredning.jpg?v=1731323685

Meta Tags

title48 chars

Sekelskifte - Bygg & Inredning i gammaldags stil

description137 chars

I vår butik finner du ett brett utbud av gammaldags bygg- och inredningsprodukter. Allt för dig som ska inreda eller renovera äldre hus →

languageSV

H1 Tags

h1Bygg vidare på historien med renovering och inredning i klassisk stil - Sekelskifte

Schema Types

OrganizationWebSite

Who works at Sekelskifte?

Loading leads...

What do customers think of Sekelskifte?

Sekelskifte

Sekelskifte

3.9
78 reviews
✓ Claimed

Categories

Home Improvement Store#undefined

Activity & Engagement

Reply Rate
66.66666666666666%
Avg. Reply Time
4.0 days
Claimed Date
1/15/2024

Contact Information

Address:
Västbergavägen 43
Hägersten, SE

Reviews (11)

Filter by rating:
Hayley Daen
11/14/2025
🇳🇱 Netherlands6 reviewsBasicLinkVerified
Experience date: 11/14/2025
Super helpful service

Super helpful service! And beautiful pieces. There's nothing better than Sekelskifte!

Company Response11/14/2025

Hello, Many thanks for your kind review! We’re delighted to hear that you are happy and truly appreciate you sharing your experience. Best regards, Sekelskifte

Frederik Heiermann
11/3/2025
🇩🇪 Germany1 reviewsBasicLinkVerified
Experience date: 11/3/2025
I ordered several "Schuhmacher Lampen"…

I ordered several "Schuhmacher Lampen" from sekelskifte and I am very happy with these lamps. As I damaged two lampshades while mounting the lamps and I lost some small spareparts, the service team could help me to get the missing/damaged parts very quickly. Thanks to sekelskifte for the beautiful products you provide in a very good quality!

Company Response11/3/2025

Hello, Many thanks for your kind review! We’re delighted to hear that you are happy and sharing your experience. Best regards, Sekelskifte

Hanna
10/14/2025
🇫🇮 Finland2 reviewsBasicLinkVerified
Experience date: 10/10/2025
Excellent customer service!

I had ordered rolls of wallpaper several months before and just now noticed that a part of the wallpaper roll had a defect (no fault of Sekelskifte). I made a notice of this to which Sekelskifte replied quickly and sent me a new roll. They were very kind and helpful, keeping me up to date. Overall their online store is excellent, they ship quickly and they offer international orders with local payment options!

A Marubbi
9/21/2025
🇳🇴 Norway1 reviewsOrganicUnverified
Experience date: 9/21/2025
Nice range of products and good…

Nice range of products and good customer service when any issues occurred.

Company Response9/22/2025

Hi A Marubbi, Many thanks for your kind review! We’re delighted to hear that you are happy and truly appreciate you sharing your experience. Best regards, Sekelskifte

Agathe
9/19/2025
🇫🇷 France1 reviewsBasicLinkVerified
Experience date: 9/2/2025
Wonderful products

Wonderful products. The guests service is the best ! Thank you Freja

Company Response9/19/2025

Hello, Many thanks for your kind review! We’re delighted to hear that you are happy and truly appreciate you sharing your experience. Best regards, Sekelskifte

Frequently Asked Questions about Sekelskifte

What is Sekelskifte's Revenue?
Sekelskifte generates approximately $8M in annual revenue. With 32 employees, that's $256,800 per employee.
What does Sekelskifte do?
I vår butik finner du ett brett utbud av gammaldags bygg- och inredningsprodukter. Allt för dig som ska inreda eller renovera äldre hus →
How fast is Sekelskifte growing?
Sekelskifte employee count has changed by 33% year over year.
What technologies does Sekelskifte use?
Sekelskifte uses 26 technologies across their website including Video, Fonts, Authentication. Key technologies include Vimeo, Google Fonts, Okta.
Who are Sekelskifte's competitors?
Sekelskifte's main competitors include Purso AB, SGD Golvgrossisten, ASSA ABLOY Group, Proffsmagasinet Svenska AB, SEKELSKIFTE. These companies operate in similar markets and compete for the same customer base.
What do customers think of Sekelskifte?
Sekelskifte has a Trustpilot score of 3.9 out of 5 (4 stars) based on 78 customer reviews.

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What are Sekelskifte's key pages?

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About sekelskifte.se

I vår butik finner du ett brett utbud av gammaldags bygg- och inredningsprodukter. Allt för dig som ska inreda eller renovera äldre hus →

Company Overview

sekelskifte.se
Website
home_and_garden
Industry
0
Monthly Visitors
26
Technologies

sekelskifte.se Key Pages

Contact sekelskifte.se

Technology Stack

sekelskifte.se uses 26 technologies across their website including Vimeo, Google Fonts, Okta, and more.

Video

Vimeo

Fonts

Google Fonts

Authentication

Okta

Security

hCaptcha, HSTS, reCAPTCHA

Programming Languages

PHP

CDN

cdnjs

Traffic & Audience

0
Monthly Visits
0%
Bounce Rate
0.0
Pages/Visit
0:00
Avg. Duration

sekelskifte.se receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.

Frequently Asked Questions

What is sekelskifte.se?
I vår butik finner du ett brett utbud av gammaldags bygg- och inredningsprodukter. Allt för dig som ska inreda eller renovera äldre hus →
What technologies does sekelskifte.se use?
sekelskifte.se uses 26 technologies including Vimeo, Google Fonts, and 20 more. View the full tech stack analysis above.
How do I contact sekelskifte.se?
You can contact sekelskifte.se via email at [email protected].
What are sekelskifte.se's social media accounts?
sekelskifte.se is active on youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
How popular is sekelskifte.se?
sekelskifte.se receives approximately 0 monthly visitors.

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This page provides publicly available information about sekelskifte.se. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit sekelskifte.se directly at https://sekelskifte.se.