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The Centrifuge Kingpin You've Never Heard Of
A $3.5M bootstrapped giant dominating the industrial aftermarket niche
In a world obsessed with SaaS multiples and AI disruption, Separators Inc. is quietly printing cash servicing the industrial backbone of the global economy. They don't build centrifuges; they keep the world's dairy, pharma, and chemical processing running.
"They aren't selling software; they're selling uptime. And in heavy industry, downtime costs more than a new yacht."
The Aftermarket Goldmine
With only $3.5M in revenue and 74 employees, the revenue-per-employee ratio sits around $47k. While low for tech, this is typical for high-touch industrial service where margins are built on parts markup and specialized labor. Their true moat isn't scale—it's trust. When a Westfalia separator breaks down at a milk plant at 2 AM, you don't Google 'cheap centrifuge'; you call the guy you trust to fly out immediately.
Niche Authority
Their keyword strategy reveals a sophisticated SEO play. They rank for high-intent, low-volume terms like 'greysun centrifuge' (80 volume) and technical queries like 'energy balance of a centrifuge' (140 volume). This isn't accidental; it's a strategy to capture engineers and maintenance managers deep in the research phase, positioning them as technical experts rather than just parts resellers.
The tech stack (jQuery, Bootstrap, Tailwind) screams 'functional over flashy,' which is exactly what their B2B industrial audience wants. A flashy React site would alienate the 50-year-old plant manager who just needs to find a part number and get a quote. They are optimizing for conversion, not awards.
- Bootstrapped efficiency: $3.5M revenue with a lean 74-person team suggests high utilization.
- Brand dominance: Ranking for 'separators' (900 volume) and 'centrifugal force' (670 volume) captures the top of the funnel.
- Social proof: Active LinkedIn and YouTube presence indicates they are building a personal brand around their leadership (Stephen Dohm) and technical expertise.
The Unsexy Unicorn
Ignore the low traffic rank. This is a cash-flow monster in a defensive position.
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Centrifuge & Separator Service, Parts & Remanufactured Equipment
Separators, Inc. services, repairs, remanufactures, and carries parts for name brand centrifuges from Alfa Laval, Westfalia, and Tetra Pak.
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About separatorsinc.com
Separators, Inc. services, repairs, remanufactures, and carries parts for name brand centrifuges from Alfa Laval, Westfalia, and Tetra Pak.
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separatorsinc.com uses 20 technologies across their website including Font Awesome, Adobe Fonts, HSTS, Contentful, and more.
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Font Awesome, Adobe Fonts, Google Fonts
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Traffic & Audience
separatorsinc.com receives approximately 7.8K monthly visitors and ranks #2,641,303 globally. The website has a bounce rate of 33% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:39 on the site.
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