seyfarth.com
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Seyfarth Shaw: The 1,000-Lawyer AI Pioneer
How a legacy law firm is redefining itself through tech and scale
In a world where law firms traditionally move at the speed of paper, Seyfarth Shaw isn't just digitizing—it's engineering a competitive moat. With 2,427 employees and $475.7M in revenue, this isn't your grandfather's law firm; it's a tech-enabled legal powerhouse.
"They're not just practicing law—they're productizing legal services with AI and winning innovation awards for it."
The AI-First Legal Strategy
Seyfarth's crown jewel is SEYscraper, an AI-powered tool that recently won the Financial Times Innovation Award. While competitors are still debating AI ethics, Seyfarth has operationalized it. Their tech stack reveals intentionality: Tailwind CSS, Bootstrap, PWA capabilities, and OneTrust for compliance. This isn't a firm dabbling in tech—it's building a tech company that practices law.
Traffic & Brand Dominance
With 110,556 monthly visits, Seyfarth captures the lion's share of legal industry web traffic. The keyword strategy is surgical: 'Seyfarth Shaw LLP' alone drives 2,170 monthly searches. Their direct traffic (43%) signals strong brand recall—clients aren't stumbling upon Seyfarth; they're seeking it out. The 49% organic share shows they're winning search without over-relying on paid ads.
The firm's leadership is equally strategic. Dawn Orel (Chief Marketing & Business Development Officer) and Mira Dewji (Chief Inclusion and Diversity Officer) aren't just titles—they're strategic levers. In a homogeneous industry, diversity becomes a differentiator for talent acquisition and client retention. The expansion of trial capabilities with Marc Mukasey's team shows they're doubling down on high-stakes litigation while simultaneously innovating in IP and AI.
- Scale advantage: 1,000 lawyers across 17 offices creates geographic and practice-area leverage
- Tech differentiation: AI-powered SEYscraper isn't a side project—it's award-winning IP
- Brand strength: 43% direct traffic indicates powerful top-of-funnel awareness
- Talent pipeline: Career pages optimized for specific roles (e.g., 'cybersecurity intern') show sophisticated recruitment SEO
The Verdict: A Firm Playing Chess, Not Checkers
Seyfarth Shaw proves that scale and innovation aren't mutually exclusive in traditional industries
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Homepage | Seyfarth Shaw LLP
With approximately 1,000 lawyers across 17 offices, Seyfarth Shaw LLP provides advisory, litigation, and transactional legal services to clients worldwide.
Seyfarth Shaw LLP
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About seyfarth.com
With approximately 1,000 lawyers across 17 offices, Seyfarth Shaw LLP provides advisory, litigation, and transactional legal services to clients worldwide.
Company Overview
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Technology Stack
seyfarth.com uses 14 technologies across their website including Vimeo, YouTube Embed, Font Awesome, Adobe Fonts, Amazon S3, and more.
Video
Vimeo, YouTube Embed
Fonts
Font Awesome, Adobe Fonts, Google Fonts
Cloud & Hosting
Amazon S3
Privacy & Consent
OneTrust
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DoubleClick Floodlight
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
seyfarth.com receives approximately 110.6K monthly visitors and ranks #367,935 globally. The website has a bounce rate of 56% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:34 on the site.
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