shift72.com
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Shift72: The Invisible Infrastructure of Indie Cinema
A $5.4M revenue streaming engine powering niche film festivals and creators
While Netflix fights for blockbuster dominance, a quiet New Zealand company is building the rails for the rest of the streaming world. Shift72 isn't chasing viewers—it's arming creators with the tools to own them.
"They're not building a streaming service—they're building the streaming service for everyone else."
The Niche Powerhouse
With just 1,883 monthly visits, Shift72's traffic seems microscopic—until you understand their model. This isn't a B2C platform chasing mass audiences; it's B2B infrastructure where the real users are film festivals, indie distributors, and niche content owners. Their top keyword 'cast available for specific video sites' (1,970 monthly searches) reveals they're solving discovery problems for specific platforms, not generic streaming.
The Revenue Mystery
At $5.4M revenue with only 33 employees, Shift72 achieves $163k revenue per employee—impressive for a technical platform. But their traffic tells a story of surgical precision. The 'undefined' countries in their top traffic sources (39.6%, 33%, 21.7%) likely represent white-labeled deployments where the Shift72 brand disappears entirely. They're the invisible engine behind countless festival and niche streaming sites.
The tech stack reveals their pragmatic approach: jQuery, Tailwind CSS, Bootstrap for rapid development; Cloudflare for security; and a full suite of tracking pixels (Google, Facebook, LinkedIn). This isn't a bleeding-edge startup—it's a battle-tested platform optimized for reliability over flash. Their white-label model means they rarely appear in search results, making their actual footprint much larger than 1,883 monthly visits suggests.
- White-label first: They disappear behind client brands, making direct traffic metrics misleading
- Niche keyword strategy: Targeting 'film festival sponsorship' and 'Chromecast availability' shows deep vertical focus
- Efficient scaling: $163k revenue per employee suggests lean, automated operations
- Security focus: Cloudflare deployment indicates serious enterprise-grade infrastructure
The Invisible Giant
Shift72 proves that in streaming, the infrastructure layer is where real value gets captured—quietly, profitably, and at scale.
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Open Graph Image
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Meta Tags
Shift72: Secure video on demand platforms
Shift72 is a white-labelled, secure video on demand platform that rapidly delivers streaming and monetisation solutions.
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About shift72.com
Shift72 is a white-labelled, secure video on demand platform that rapidly delivers streaming and monetisation solutions.
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Technology Stack
shift72.com uses 16 technologies across their website including Google Fonts, HSTS, reCAPTCHA, Webflow, and more.
Fonts
Google Fonts
Security
HSTS, reCAPTCHA
CMS
Webflow
Cloud & Hosting
AWS CloudFront, Cloudflare
Advertising
LinkedIn Insight Tag, Facebook Pixel
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
shift72.com receives approximately 1.9K monthly visitors and ranks #9,425,000 globally. The website has a bounce rate of 44% with visitors viewing an average of 1.3 pages per visit. Users spend an average of 0:03 on the site.
The majority of shift72.com's traffic comes from undefined, undefined, .
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