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Shiftee: The Korean Workforce Giant
8 employees, 830K monthly visits, and a $0.6M revenue powerhouse dominating Korean time tracking.
In a landscape dominated by massive HR tech conglomerates, Shiftee proves that a laser focus on a single market is the ultimate competitive moat. With just 8 employees, this Korean startup commands a staggering 830,000 monthly visits, rivaling the traffic of companies ten times their size.
"Shiftee isn't building a global product; they are building the definitive workforce tool for Korea, and the traffic numbers prove it's working."
The Traffic Paradox
The data reveals a fascinating paradox: 61% of traffic is direct. This isn't a viral growth hack; it's a sign of deep integration. Korean businesses aren't discovering Shiftee via ads—they are bookmarking it as an essential daily tool. With 830K monthly visits, the product has achieved critical mass as a utility, not just a software solution.
Hyper-Localized Dominance
Shiftee’s keyword strategy is surgical. They don't chase generic terms like 'time tracking.' Instead, they own the Korean labor lexicon. Terms like '주휴수당 계산器' (Weekly Holiday Allowance Calculator) and '연차계산기' (Annual Leave Calculator) drive 20,000+ monthly searches. They are solving specific, painful regulatory compliance issues that global players ignore.
The revenue-to-traffic ratio is the most telling metric here. $0.6M in revenue from 830K monthly visits suggests a high-intent user base, but likely a low Average Revenue Per User (ARPU). This indicates a land-and-expand strategy: capturing SMEs with free tools (calculators) and upselling them on the full workforce management suite.
- Traffic Efficiency: 33% organic traffic without heavy reliance on paid acquisition.
- Product-Led Growth: Utilizing 'utility' keywords (calculators) as a top-of-funnel hook.
- Tech Stack Agility: Built on modern, lightweight stacks (Tailwind, PWA) ensuring speed and low overhead.
The Lean Monopoly Strategy
Shiftee proves you don't need to be global to be valuable. You just need to be indispensable to a specific, wealthy market.
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Workforce Management Software | Shiftee
Shiftee offers the powerful time and attendance management and workforce management solutions to help manage your entire workforce.
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About shiftee.io
Shiftee offers the powerful time and attendance management and workforce management solutions to help manage your entire workforce.
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Technology Stack
shiftee.io uses 22 technologies across their website including Vimeo, Font Awesome, cdnjs, unpkg, and more.
Video
Vimeo
Fonts
Font Awesome
CDN
cdnjs, unpkg
Cloud & Hosting
Amazon Web Services, AWS CloudFront, Cloudflare
Advertising
DoubleClick Floodlight, Google Ads, Facebook Pixel
Customer Support
Tawk.to, Zendesk
Traffic & Audience
shiftee.io receives approximately 830.2K monthly visitors and ranks #67,452 globally. The website has a bounce rate of 50% with visitors viewing an average of 4.0 pages per visit. Users spend an average of 1:53 on the site.
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