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Bastion Shine: The 65-Person Powerhouse
Why New Zealand's top brands trust this boutique consultancy over global giants
In a world drowning in agency noise, Bastion Shine operates with surgical precision. With just 65 employees and $14.6M in revenue, they've become the strategic partner for New Zealand's biggest brands—Spark, Air New Zealand, Genesis Energy, and NZ Police. This isn't about scale; it's about strategic impact.
"They're not selling hours; they're selling outcomes. That's why Air New Zealand doesn't just hire them for campaigns—they hire them for transformation."
The Government & Enterprise Sweet Spot
Bastion Shine's client roster reads like a New Zealand business hall of fame. They've cracked the code on landing and retaining high-value government and enterprise contracts—Spark, NZ Police, Genesis Energy. These aren't one-off projects; they're multi-year partnerships built on trust and measurable results. For founders and investors, this signals something critical: they've built a moat around premium, sticky relationships that don't churn.
The Unified Offering Advantage
Most agencies sell silos—creative over here, digital over there. Bastion Shine sells integration. Their unified offering across Creative, Strategy, Digital, PR, Social, and Transformation means clients get one team, one vision, one result. This isn't just convenient; it's a competitive weapon. While competitors juggle handoffs, they deliver cohesive campaigns that actually work. For product people, this is the difference between a feature factory and a product-led company.
The tech stack reveals a pragmatic, performance-focused mindset: jQuery, core-js, Tailwind CSS, Bootstrap, Google Analytics, and Google Tag Manager. They're not chasing shiny objects—they're using proven tools to deliver results. The absence of fancy frameworks and bleeding-edge tech tells you everything: they're builders, not trend-chasers.
- Full-service capability without the agency bloat (65 people vs. 200+ for competitors)
- Premium client roster with long-term retention (not project-based churn)
- Integrated offering that eliminates silo friction
- Proven track record with New Zealand's most trusted brands
The Boutique That Outmaneuvers Giants
In a market dominated by holding companies, Bastion Shine proves that strategic focus beats scale every time. For investors looking for efficient growth and founders seeking strategic partners, this is the blueprint: build deep, not wide. Win on relationships, not reach.
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Bastion Shine — New Zealand’s leading full-service strategic & creative consultancy
We Create Meaningful (and Award-Winning) Growth for clients such as Spark, Air New Zealand, Genesis Energy and NZ Police through our unified offering across Creative, Strategy, Digital, PR, Social and Transformation.
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About shinelimited.co.nz
We Create Meaningful (and Award-Winning) Growth for clients such as Spark, Air New Zealand, Genesis Energy and NZ Police through our unified offering across Creative, Strategy, Digital, PR, Social and Transformation.
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