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Viya: The B2B Platform You Haven't Heard Of
Analyzing ShipItSmarter.com's quiet dominance in enterprise logistics
In a world obsessed with consumer shipping apps, Viya (ShipItSmarter.com) is quietly building the operating system for enterprise logistics. With $27.8M in revenue and just 91 employees, they're executing a playbook that most Silicon Valley startups would kill for: quiet scale, high efficiency, and zero hype.
"They're not chasing viral growth—they're building an enterprise moat one shipment at a time."
The Enterprise Reality Check
While consumer shipping apps compete on brand awareness, Viya operates in the shadows of enterprise procurement. Their 42% direct traffic share isn't vanity—it's proof of sticky B2B relationships. These aren't casual browsers; these are logistics managers returning to a tool that actually works. The 1,600 monthly visits might seem low, but in B2B, depth beats breadth every time.
The Efficiency Playbook
With $305K revenue per employee, Viya punches way above its weight class. Compare that to the typical SaaS benchmark of $150-200K per employee, and you see a company that has mastered the art of doing more with less. Their tech stack—Tailwind, Bootstrap, shadcn/ui—reveals a pragmatic approach: build fast, iterate faster, and don't reinvent wheels. This isn't a team chasing the latest JavaScript framework; it's a team focused on shipping value.
The leadership team tells the same story of focused execution. Edwin Schuijt (CPO) and Johan Meuwissen (Project Manager) aren't flashy names, but they're building a product that solves the unsexy, critical problem of B2B transport management. While competitors burn cash on marketing, Viya invests in product.
- Revenue per employee that rivals top-tier SaaS companies
- 40% organic traffic in a B2B space where SEO is notoriously difficult
- A lean tech stack focused on delivery, not distraction
- Leadership with deep product expertise, not just fundraising experience
The Quiet Giant of B2B Logistics
Viya proves that in enterprise software, boring is often better than brilliant. They're not building a unicorn—they're building a fortress.
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Meta Tags
Viya - How Businesses Get Products Shipped
Viya, the B2B transport platform to manage your shipments, deliveries and packages
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About shipitsmarter.com
Viya, the B2B transport platform to manage your shipments, deliveries and packages
Company Overview
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Technology Stack
shipitsmarter.com uses 14 technologies across their website including Google Fonts, HSTS, Plausible, PostHog, and more.
Fonts
Google Fonts
Security
HSTS
Analytics & Marketing
Plausible, PostHog
Performance
Lazy Loading, Priority Hints
Web Standards
RSS
UI Libraries
DaisyUI, shadcn/ui, Radix UI
Traffic & Audience
shipitsmarter.com receives approximately 1.6K monthly visitors and ranks #6,107,815 globally. The website has a bounce rate of 33% with visitors viewing an average of 5.7 pages per visit. Users spend an average of 2:03 on the site.
The majority of shipitsmarter.com's traffic comes from .
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