shippingeasy.com
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The Silent Giant of E-commerce Shipping
How a 32-person team commands 1.5M monthly visits and dominates a niche.
In the noisy world of SaaS, where massive funding rounds often eclipse actual product traction, ShippingEasy operates in stealth mode. Despite a lean team of just 32 employees, this shipping automation platform quietly commands over 1.4 million monthly visits—a traffic footprint that rivals companies ten times its size.
"80% direct traffic isn't a marketing victory—it's a product dependency."
The Power of Habit
The most telling metric isn't the traffic volume; it's the source. With 80% of traffic coming from direct searches, ShippingEasy has achieved something rare: they've become a utility. E-commerce operators don't discover them via ads; they type 'shipping easy login' because the platform is essential to their daily workflow. This indicates high retention and deep integration into business operations, a far stronger signal than the 16% organic search traffic suggests.
The SEO Paradox
ShippingEasy sits on a goldmine of low-hanging SEO fruit. Their top keyword, 'shipping easy,' sees 8,130 monthly searches, yet they capture only 16% of their traffic via organic search. For a company with $3.7M in revenue, this represents a massive untapped growth lever. The brand is strong—users are searching for them by name—but they are failing to capture the broader intent around shipping automation, leaving the door open for competitors to intercept users before they reach the login page.
The company's tech stack reveals a focus on performance and user experience. Built with modern tools like Vite and Tailwind CSS, the site is lightweight and fast. However, the reliance on jQuery and Bootstrap suggests a legacy frontend architecture that may be due for a refresh. For a platform handling high-volume logistics, maintaining a snappy, responsive interface is non-negotiable, yet the stack hints at a product that evolved rapidly without a full architectural overhaul.
- Niche Dominance: Captures high-intent traffic in the crowded logistics space.
- User Dependency: 80% direct traffic indicates a sticky, daily-use product.
- Revenue Efficiency: $115k revenue per employee suggests a lean, profitable model.
- Growth Ceiling: Low organic search share limits acquisition to brand-loyal users.
The Utility Playbook
ShippingEasy proves that in B2B, being indispensable beats being visible.
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ShippingEasy Shipping Software and Discounted Rates | ShippingEasy
ShippingEasy is the easiest online shipping automation platform, offering discounted USPS and UPS shipping rates and award-winning support.
ShippingEasy Shipping Software and Discounted Rates
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Reviews (5)
I have had a brief encounter with this…
I have had a brief encounter with this business, something went wrong, the people in this company have gone to such positive lengths to put it right. This is a company that has HONEST people, friendly and helpful people who want to do what is good but also will do what is right. Integrity is really hard to find these days, here you will find it.
ShippingEasy has some competitive rates…
ShippingEasy has some competitive rates for postage compared to USPS, FedEx, and UPS, but they have a few flaws. First, they have terrible customer service. They don't answer their customer support phones in a timely manner. Secondly, they have a system that sometimes sends you a confirmation key to verify you via your registered email. But in my experience, that email from them with the confirmation code never makes it to your inbox, which ends up locking you out of your ShippingEasy account thus you can't print your labels. For these reasons I would not recommend ShippingEasy to others.
ShippingEasy still owes me $104 100+ days later
I had $104 left in my account and now, more than 100 days after closing my account and requesting a refund, THEY STILL HAVE NOT REFUNDED ME DESPITE DOZENS OF E-MAILS.
!!!!!!!!!!!!!Hello guys be carefull…
!!!!!!!!!!!!!Hello guys be carefull dont use that site I am now waiting 1month for they paye me back 100$ They dont answer to the email mor then 10email be send Im begin they answer to get ur money once You pay bye bye they dont caring about you they dont amswer
Terrible
Terrible, I paid for every label and still getting being charged and what they say is UPS adjustments - wont recommend. Never got any credit or adjustment for canceled transactions.
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About shippingeasy.com
ShippingEasy is the easiest online shipping automation platform, offering discounted USPS and UPS shipping rates and award-winning support.
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Technology Stack
shippingeasy.com uses 26 technologies across their website including Google Fonts, HSTS, PHP, and more.
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Google Fonts
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HSTS
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PHP
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Squarespace, WordPress
Cloud & Hosting
Cloudflare
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OneTrust
Traffic & Audience
shippingeasy.com receives approximately 1.5M monthly visitors and ranks #33,338 globally. The website has a bounce rate of 51% with visitors viewing an average of 5.3 pages per visit. Users spend an average of 5:49 on the site.
The majority of shippingeasy.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about shippingeasy.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit shippingeasy.com directly at https://shippingeasy.com.