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Boldr: The Smart Home Brand Heating Up
Inside the $4.2M revenue startup disrupting home heating with style and sustainability
Most smart home brands are boring. Boldr is betting that design-first, energy-saving heaters can win the living room. With $4.5M in funding and a 26-person team, they're turning up the heat on a sleepy category.
"Boldr isn't selling heaters. They're selling sustainable status symbols that happen to keep you warm."
The Growth Equation
Boldr's 53% direct traffic is unusually high for a DTC brand, signaling strong brand recall and repeat purchase behavior. Their organic search (30%) is dominated by branded queries like 'boldr' (2,720 monthly searches), but the real opportunity lies in 'stylish space heater' and 'bldr heating panel'—high-intent terms where they can capture design-conscious shoppers before competitors.
The Audience Playbook
The data reveals a brand that's cracked the code on retention. When over half your traffic comes direct, you're not just a transaction—you're a destination. Their customers aren't just buying a product; they're buying into a sustainable lifestyle brand. The 125 Trustpilot reviews at 3.9 stars suggest room for improvement, but the volume shows active engagement.
Their tech stack tells a story of modern DTC execution: Tailwind CSS for rapid UI development, GSAP for slick animations, and PWA capabilities for app-like experiences. They're built for speed and conversion, not just aesthetics. The Zendesk integration for support shows they're thinking about post-purchase experience at scale.
- Product-market fit in the 'design-conscious sustainability' niche—where eco-friendly usually means ugly
- Direct traffic dominance suggests they're building a brand, not just running ads
- High branded search volume (2,720/month) proves category ownership
- Social presence across YouTube, Facebook, and Instagram for visual storytelling
The Verdict: Hot Property with Room to Scale
$4.2M revenue from 26 people means ~$160K revenue per employee—efficient but still early stage
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Open Graph Image
http://shopboldr.com/cdn/shop/files/Shopify_1200x1200.jpg?v=1726039985
Meta Tags
Buy Energy Saving Smart Home Products - Boldr
Save energy & live sustainably with Boldr products. Shop smart infrared heaters, smart thermostats for AC, & compact electric heaters for your home. Buy Now!
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Reviews (20)
Seems effective so far. We are happy to feel the warmth.
The back of our house has been cold every winter. These heaters placed strategically have definitely helped keep this area warmer and more comfortable. The forced air heat seems to be coming on a bit less frequently now too.
Very responsive customer service.
Very responsive customer service.
Better than Expected
The product is nicer than I expected - it heats up quickly and provided a gentle warmth in a small bathroom with a poorly insulated external wall. Delivery was slightly delayed but customer service responded quickly.
Bring the heat
Bring the heat We were thrilled to install the BOLDR Kelvin Infrared Heater......... the wifi connect was very challenging and would have appreciated more detailed directions, however, we did connect with customer service and they were super helpful. It was a super frustrating afternoon, but all is forgotten now, because this is AWESOME! We run a yoga studio with two shalas, and we are known as being the hottest studio in town. I really wanted to expand our other offerings in the other room and the Kelvin Heater has created an inviting and efficient space without using small space heaters. The room set up is better - looks super clean and the fact that I can turn it on remotely when I leave the house is MAGIC!!! Our classes in that room are expanding and it has provided us with more options to grow. The install video by Taddy Digest was what got my attention - your website is excellent - just improve those directions to get it going and synched to the thermostat.
As a mom and homeowner
As a mom and homeowner, the Boldr Klima Smart Thermostat has been amazing for our family. It not only lets me monitor energy use and AC performance, it lets me set smart automations, create comfort zones. making our home super comfortable and efficient. The customer support team is incredibly friendly and professional with quick responses that always help. Highly recommended for busy households.
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About shopboldr.com
Save energy & live sustainably with Boldr products. Shop smart infrared heaters, smart thermostats for AC, & compact electric heaters for your home. Buy Now!
Company Overview
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Technology Stack
shopboldr.com uses 39 technologies across their website including YouTube Embed, Google Fonts, hCaptcha, HSTS, and more.
Video
YouTube Embed
Fonts
Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
Programming Languages
PHP
CMS
Webflow
CDN
cdnjs, jsDelivr
Traffic & Audience
shopboldr.com receives approximately 56.0K monthly visitors and ranks #550,458 globally. The website has a bounce rate of 48% with visitors viewing an average of 2.7 pages per visit. Users spend an average of 1:24 on the site.
The majority of shopboldr.com's traffic comes from undefined, undefined, .
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