shopcanal.com
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Rokt Catalog: The Silent B2B Commerce Engine
From Canal acquisition to a $9.2M revenue platform powering niche e-commerce.
In a world obsessed with consumer-facing apps, Rokt Catalog (formerly Canal) quietly built a B2B commerce engine that moves $9.2M in annual revenue. This isn't a startup chasing VC hype; it's a strategic acquisition integration solving the complex logistics of dropshipping and third-party retail.
"Canal didn't just get acquired; it got absorbed into a larger infrastructure, proving that in B2B, scale beats noise."
The Acquisition Playbook
The transition from shopcanal.com to Rokt Catalog is a masterclass in strategic absorption. With 49% direct traffic, the existing user base remained loyal during the rebrand. The platform didn't just change names; it integrated into Rokt's distributed commerce ecosystem, leveraging the acquisition to expand global reach while maintaining the specialized team of 66 employees.
The Niche Dropshipping Audience
The traffic data reveals a specific, intent-driven audience. While generic keywords like 'canal' (854K volume) dilute the signal, the real intent lies in 'dropshipping kitchen products USA' and 'tea dropshipping suppliers.' This suggests Rokt Catalog isn't chasing mass-market retail; it's servicing the long tail of specialized B2B supply chains.
The tech stack—jQuery, Tailwind, Bootstrap—indicates a mature, functional frontend rather than bleeding-edge experimentation. With a Trustpilot rating of 3.4/5 from 4 reviews, the platform prioritizes enterprise stability over consumer polish, a standard expectation in B2B SaaS where uptime and reliability trump flashy UI.
- Strategic Pivot: Successfully merged Canal's niche expertise into Rokt's enterprise scale.
- Traffic Stability: Retained 49% direct traffic post-acquisition, signaling strong brand equity.
- Niche Dominance: Owns specific dropshipping queries (kitchen, tea, supplements) rather than generic retail terms.
The B2B Backbone of E-Commerce
Rokt Catalog is the infrastructure, not the storefront.
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Meta Tags
Rokt Catalog (formerly Canal) | Rokt’s Distributed Commerce Platform
Discover how Canal has become Rokt Catalog, Rokt’s third-party commerce solution for retailers and brands. Same trusted team, now with even greater scale and global reach.
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Canal
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Reviews (4)
Great partner
Great partner, I love working with Canal team!
The onboarding process was smooth!
The onboarding process was smooth!
We're so glad it was an easy experience, Melisa. We're so glad to have Kancan in the network! — The Canal Team
Can't be trusted
The owner, B.C. repeatedly sends out spam emails to lists of email addresses harvested from company breaches from an email address from an invalid domain to try and sign up clients. 100% do not give this person any money. Edit/reply to the generic rubbish reply below: The email address I received the Canal spam from could ONLY have been obtained from a breech. It was sent from an invalid domain, making removal impossible, and I had to report the half-dozen emails to AWS to get them to stop. That also makes it illegal.
Hi Currawong, We take feedback seriously and want to clarify a few points in your review. Canal builds outreach lists using publicly available business information—we do not use data from breaches or unauthorized sources. Additionally, we follow best email and domain reputation practices, which inform our domain structure. Lastly, every message includes a clear path to unsubscribing to ensure recipients can opt out at any time. We’re committed to ethical outreach and transparency, and we’re happy to answer any questions directly if you’d like to connect. —The Canal Team
Payout not done
We did try to sell our product via Canal. Now its more than a month that they hold our money back and there are always excuses about their bank and technical errors. 16.000€ I am waiting for! Support is not responsive at all. Avoid this Woocomerce/Shopify integration. I have proof of everything.
Hi Martin, Thank you for taking the time to share your feedback. We’re truly sorry for the delay and frustration you experienced. The issue with your payout was related to the incompatibility between Stripe Express and your Estonian bank, and we’re glad to confirm that this has now been fully resolved. For any future issues related to Stripe payment processing, we recommend reaching out directly to Stripe’s 24/7 support team, as they can provide the most immediate assistance. We’ve also updated our internal onboarding processes to help prevent similar issues from occurring for other suppliers in the future. Your experience is important to us, and we sincerely appreciate your patience as we worked through this. If you have any further questions or concerns, please don’t hesitate to reach out. We’re here to support you. –The Canal Team
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About shopcanal.com
Discover how Canal has become Rokt Catalog, Rokt’s third-party commerce solution for retailers and brands. Same trusted team, now with even greater scale and global reach.
Company Overview
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Technology Stack
shopcanal.com uses 21 technologies across their website including Adobe Fonts, Google Fonts, HSTS, Webflow, and more.
Fonts
Adobe Fonts, Google Fonts
Security
HSTS
CMS
Webflow
CDN
jsDelivr
Cloud & Hosting
Amazon S3, AWS CloudFront, Cloudflare
Marketing Automation
HubSpot
Traffic & Audience
shopcanal.com receives approximately 14.9K monthly visitors and ranks #1,818,339 globally. The website has a bounce rate of 44% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 0:02 on the site.
The majority of shopcanal.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about shopcanal.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit shopcanal.com directly at https://shopcanal.com.