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shoplc.com

25 technologies
VerifiedGrowingVisit2.5M/mo$88M31125 Tech25 Leads
Deep Dive

Shop LC: The Billion-Backlink Secret

How a QVC competitor built a 2.5M monthly visit empire on direct traffic and trust.

In the crowded world of televised shopping, Shop LC didn't just survive the digital transition—they weaponized it. While competitors focused on cable slots, this company quietly built a direct-to-consumer machine generating over 2.4 million monthly visits without relying on SEO.

2.45M
Monthly Visits
72%
Direct Traffic
4.3/5
Trustpilot Score
1.08M
Backlinks

"Shop LC proves that in the age of algorithms, the most powerful marketing channel is still a loyal audience that types your URL directly into the browser."

The Direct Traffic Dominance

With 72% of traffic coming directly to shoplc.com, they've achieved what most e-commerce brands dream of: brand loyalty that bypasses search engines entirely. This isn't accidental—it's the result of a multi-channel strategy where their TV broadcast drives immediate digital action. Their 24,106 Trustpilot reviews (at 4.3/5) suggest they're converting viewers into repeat buyers who remember the URL.

The Backlink Behemoth

1.08 million backlinks is an extraordinary number for a niche jewelry retailer. This suggests an aggressive content and PR strategy that likely includes affiliate partnerships, product reviews, and lifestyle content. The 'undefined' top country (96.6% of traffic) hints at US dominance, but the backlink volume suggests international SEO campaigns or global content syndication.

Their tech stack reveals a modern approach: Tailwind CSS and Bootstrap for rapid UI development, Cloudflare for performance, and Klaviyo for email marketing automation. The presence of Hotjar and Google Tag Manager shows sophisticated conversion optimization. Yet, they maintain a TV-first identity—evident in their social media handles (@shoplctv) and the fact that 'lc channel' remains a top search term.

  • Revenue of $88.2M with just 311 employees—impressive efficiency
  • Top keyword 'lc' gets 75K monthly searches, but they don't own it completely
  • Social presence spans TikTok to YouTube, targeting younger demographics
  • CEO Sunil Agrawal leads a lean operation focused on direct sourcing
Don't rely on organic search (only 13% traffic)
Own direct traffic with a 72% share
Don't hide behind complex product categorization
Build massive backlink portfolios through content
Don't ignore the TV-to-digital conversion gap
Leverage TV credibility for digital trust signals

The QVC Killer?

Shop LC isn't just surviving cord-cutting—they're thriving by turning TV viewers into direct traffic loyalists. For founders: sometimes the best SEO strategy is having a product people remember.

What tech stack does Shoplc use?

49 detected
Accessibility1
Security1
Email Marketing1
Reviews1
Personalization1
UI Libraries1
JavaScript Libraries1
Tracking & Analytics24
F
Facebook Pixel
T
TikTok Pixel
G
Google Analytics
G
Google Tag Manager
H
Hotjar
F
Facebook Pixel
H
Hotjar
M
Microsoft Clarity
M
Microsoft Ads (Bing)
G
Google Tag Manager
A
Amazon CloudFront
T
Tracking Service
F
Facebook Pixel
B
Bing
G
Google APIs
G
Google Static
G
Google DoubleClick
G
Google Analytics
F
Facebook
T
Tracking Pixel
T
TikTok Pixel
H
Hotjar
M
Microsoft Clarity
A
Analytics Service

How much traffic does Shoplc get?

Traffic & Engagement

1.1M
Monthly Visits
-31.6%
5.8
Pages/Visit
12:21
Avg. Duration
50%
Bounce Rate
Monthly Traffic Trend-10%
1.3M
Oct 2025
Oct
1.7M
Nov 2025
Nov
1.1M
Dec 2025
Dec

Rankings

#43,730
Global Rank
#10,026
United States Rank
Retail
Category

Backlinks & Authority

1.1M
Backlinks
9.7K
Ref. Domains
47
Authority Score
Low
Penalty Risk
Backlinks Trend+28%
845.3K
Jul 2025
Jul
606.0K
Aug 2025
Aug
526.4K
Sep 2025
Sep
646.3K
Oct 2025
Oct
574.3K
Nov 2025
Nov
1.1M
Dec 2025
Dec

Search Traffic

Organic
205.0K
Paid
12.7K

Top Organic Keywords

#1shoplc
60,500 vol24.7%
#1shop lc
49,500 vol20.2%
#1liquidation channel liquidation channel
27,100 vol11.1%
#1shoplc.com
5,400 vol2.2%
#1shop lc live
5,400 vol2.2%

Where is Shoplc's audience located?

🇺🇸United States96.9%
🇮🇳India0.7%
🇻🇪Ve0.5%
🇵🇭Philippines0.5%
🇨🇦Canada0.4%

Device Distribution

Desktop28.3%
Mobile71.7%

What keywords does Shoplc rank for?

5 keywords
1shop lc11.3K vol$1.18
2shoplc11.3K vol$1.17
3lc channel1.0K vol$2.08
4shoplc.com1.1K vol
5lc75.2K vol$0.60

How is Shoplc's SEO?

Meta Tags

title69 chars

Shop LC | Online Shopping Channel: Jewelry, Gemstone, Fashion, Beauty

description171 chars

Through the delivery of high quality, affordable products, made possible by our low-cost direct sourcing, we change the world and touch people's lives one piece at a time!

languageEN-US

Schema Types

BreadcrumbListWebSite

Who works at Shoplc?

Loading leads...

What do customers think of Shoplc?

Shop LC

Shop LC

4.3
24,106 reviews
✓ Claimed

Categories

Jewelry Store#71

Activity & Engagement

Reply Rate
99.93975903614458%
Avg. Reply Time
0.0 days
Claimed Date
8/16/2017

Contact Information

Address:
100 Michael Angelo Way #400
Austin, US

Reviews (20)

Filter by rating:
Kristen Nitschke
1/21/2026
🇺🇸 United States2 reviewsInvitationApiVerified
Experience date: 1/20/2026
Getting answers to my questions

Getting answers to my questions. Trusting at what I buy will last grade shopping channel for people who don’t have much money.

Aubedella Parson
1/21/2026
🇺🇸 United States1 reviewsInvitationApiVerified
Experience date: 1/20/2026
ShopLC has great customer service

ShopLC has great customer service. There prices are the lowest in the market for fine and costume jewerly! The other merchandise they sell is usually priced well below the market value. I have received some great deals shopping with ShopLC!

J. A. of Laurel, MD
1/21/2026
🇺🇸 United States6 reviewsInvitationApiVerified
Experience date: 1/18/2026
Good customer service

Good customer service; issue resolved beyond my satisfaction, and shipping was within the stated timeframe.

Debra Mcnair
1/20/2026
🇺🇸 United States5 reviewsInvitationApiVerified5 reviews on this domain
Experience date: 1/20/2026
Quality product quality shipping

My package what's well packed and received in perfect condition. My stainless steel porcelain Dutch oven is beautiful.

Company Response1/21/2026

We're happy to hear that your package arrived well-protected and in excellent condition. We're so glad you find your stainless steel porcelain Dutch oven beautiful. Thanks for your feedback! Shop LC

Geraldine Blum
1/20/2026
🇦🇼 Aw2 reviewsInvitationApiVerified2 reviews on this domain
Experience date: 1/19/2026
The jewelry is beautiful and I’m so…

The jewelry is beautiful and I’m so happy I purchased it. Thanks Shop LC. Gerry Blum

Company Response1/21/2026

We're so happy to hear that you find the jewelry beautiful and are happy with your purchase! Thank you for sharing your positive experience with us! Shop LC

Frequently Asked Questions about Shoplc

What is Shoplc's Revenue?
Shoplc generates approximately $88M in annual revenue. With 311 employees, that's $283,750 per employee.
What does Shoplc do?
Through the delivery of high quality, affordable products, made possible by our low-cost direct sourcing, we change the world and touch people's lives one piece at a time!
How fast is Shoplc growing?
Shoplc has declined by 31.6% in the last 6 months according to traffic data. employee count has changed by 2% year over year.
How do people interact with Shoplc?
When visiting Shoplc, visitors view an average of 5.8 pages per visit, and spend around 12:21 on the site, and the bounce rate is 50.2%.
How do people find Shoplc?
922.5K people (81%) visit Shoplc directly. 205.0K (18%) find them through organic search. 12.7K (1%) come through paid advertising.
Who uses Shoplc?
Shoplc's top market is United States with 1.1M visitors (96.9%). India is 2nd with 7.4K (0.7%). Venezuela is 3rd with 5.6K (0.5%).
What technologies does Shoplc use?
Shoplc uses 25 technologies across their website including Accessibility, Fonts, Security. Key technologies include AccessiBe, Font Awesome, Google Fonts, HSTS.
Who are Shoplc's competitors?
Shoplc's main competitors include FramesDirect.com, Interactive Life Forms, Bill Fick Ford, Exclusive Furniture, Fiesta Mart. These companies operate in similar markets and compete for the same customer base.
What do customers think of Shoplc?
Shoplc has a Trustpilot score of 4.3 out of 5 (4 stars) based on 24,106 customer reviews.

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About shoplc.com

Through the delivery of high quality, affordable products, made possible by our low-cost direct sourcing, we change the world and touch people's lives one piece at a time!

Company Overview

shoplc.com
Website
lifestyle
Industry
#23,903
Global Rank
2.5M
Monthly Visitors
25
Technologies
25+
Employees

Contact shoplc.com

Technology Stack

shoplc.com uses 25 technologies across their website including AccessiBe, Font Awesome, Google Fonts, HSTS, and more.

Accessibility

AccessiBe

Fonts

Font Awesome, Google Fonts

Security

HSTS

CMS

WordPress

Cloud & Hosting

AWS CloudFront, Cloudflare

Email Marketing

Klaviyo

Traffic & Audience

2.5M
Monthly Visits
44%
Bounce Rate
4.2
Pages/Visit
7:16
Avg. Duration

shoplc.com receives approximately 2.5M monthly visitors and ranks #23,903 globally. The website has a bounce rate of 44% with visitors viewing an average of 4.2 pages per visit. Users spend an average of 7:16 on the site.

The majority of shoplc.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is shoplc.com?
Through the delivery of high quality, affordable products, made possible by our low-cost direct sourcing, we change the world and touch people's lives one piece at a time!
What technologies does shoplc.com use?
shoplc.com uses 25 technologies including AccessiBe, Font Awesome, Google Fonts, and 19 more. View the full tech stack analysis above.
How do I contact shoplc.com?
You can contact shoplc.com via email at [email protected] or through their contact page.
What are shoplc.com's social media accounts?
shoplc.com is active on tiktok, twitter, youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
Is shoplc.com hiring?
Check shoplc.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is shoplc.com?
shoplc.com receives approximately 2.5M monthly visitors and ranks #23,903 globally. Traffic is growing by 19.8% month-over-month.

Related Searches

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This page provides publicly available information about shoplc.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit shoplc.com directly at https://shoplc.com.