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Side Inc: The Agent-First Brokerage Revolution
How a $313M-funded platform is disrupting real estate by empowering top producers to own their business
In a market saturated with traditional brokerages and tech startups, Side Inc. has carved a unique path: they don't want your business—they want to be the invisible engine behind your own. With $313.5M in funding and a mission to let top-producing agents own their companies, Side is rewriting the rules of real estate brokerage.
"Side doesn't compete with agents—it becomes their invisible infrastructure, turning top producers into founders overnight."
The Agent-Founder Model
Side's genius lies in its counterintuitive approach: instead of recruiting agents to work for them, they empower elite producers to launch their own brokerages. The platform handles compliance, technology, and back-office operations, while agents retain 100% of their commission and brand identity. It's a franchise model without the franchise fees or territorial restrictions.
The Traffic Paradox
With only 12,735 monthly visits and 8% organic search traffic, Side reveals its B2B2C strategy. Their 86% direct traffic indicates a highly engaged, loyal user base—likely agents logging into their OKTA-powered platform. The search data shows agents searching for 'side agent okta login' rather than discovering Side organically, suggesting a referral-driven growth engine where satisfied agents become evangelists.
The tech stack tells a story of practicality over flash. Built on jQuery and Bootstrap with Tailwind CSS, Side prioritizes reliability and speed over cutting-edge frameworks. Their use of Priority Hints and Lazy Loading shows a focus on performance for agents who need instant access to listings and transaction data. This isn't a consumer-facing app—it's a workhorse platform for professionals.
- Zero commission splits: Agents keep 100% of their hard-earned commission
- White-label technology: Agents get their own branded platform powered by Side's infrastructure
- OKTA integration: Enterprise-grade security for agent logins and data protection
- Full ownership: Agents truly own their business, client relationships, and brand
The Future of Real Estate is Agent-Owned
With $80M+ in revenue and elite agent retention, Side proves the traditional brokerage model is crumbling
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The #1 Real Estate Brokerage Platform for Top Agents | Side
Side's real estate brokerage platform empowers top-producing agents to own their own companies without the burden of operating a brokerage.
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You have to take initiative
They are very persuasive in having you doing business with them. But once you're in, you have to be the one to take initiative to be updated and be proactive so that the business you do with them would keep on going.
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About sideinc.com
Side's real estate brokerage platform empowers top-producing agents to own their own companies without the burden of operating a brokerage.
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Technology Stack
sideinc.com uses 20 technologies across their website including Vidyard, PHP, WordPress, and more.
Video
Vidyard
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PHP
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WordPress
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Cloudflare
Marketing Automation
HubSpot
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Traffic & Audience
sideinc.com receives approximately 12.7K monthly visitors and ranks #909,887 globally. The website has a bounce rate of 8% with visitors viewing an average of 15.8 pages per visit. Users spend an average of 11:34 on the site.
The majority of sideinc.com's traffic comes from .
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This page provides publicly available information about sideinc.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit sideinc.com directly at https://sideinc.com.