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Signpost: The $27M Virtual Receptionist
A deep dive into the SMB customer experience platform that's betting on human touch
In a world of chatbots and AI voicemail, Signpost is doubling down on the old-school value of a human voice answering the phone. With $88.6M in funding and 182 employees, this isn't just another SaaS tool—it's a bet that small businesses will pay for the empathy and efficiency that only a dedicated team can provide.
"Signpost isn't competing on AI automation—they're competing on human connection, and they've raised nearly $90M to prove it matters."
The SMB Customer Experience Gap
Signpost targets the 30 million small businesses in America that can't afford a full-time receptionist but desperately need one. Their $27.4M revenue suggests they've found product-market fit in the gap between DIY phone systems and expensive enterprise solutions. With 56% direct traffic, they're building a brand that customers actively seek out—not just stumble upon through SEO.
The Traffic Paradox
Here's the fascinating contradiction: 17,239 monthly visits with a global rank of #1,343,310 is remarkably low for a company of this size. Yet, 56% direct traffic tells a powerful story—this is a relationship-driven business where customers return repeatedly. The 32% organic search traffic is modest, suggesting they're not relying on content marketing but on referrals and direct relationships.
The keyword data reveals their true identity. While 'signpost' dominates (9,260 monthly searches), the long-tail terms like 'signpost digital marketing and crm solution for service businesses' and 'sample org chart for small business' suggest they're solving broader operational problems than just phone answering. They're positioning as a complete customer experience platform, not just a virtual receptionist.
- Human-first model: They're betting that AI can't replace the nuance of human conversation for service businesses
- High retention model: 56% direct traffic indicates strong customer loyalty and repeat usage
- Enterprise-grade backing: $88.6M in funding allows for massive investment in training and technology
- Niche specialization: Focus on service businesses (plumbers, lawyers, contractors) rather than generic SMBs
The Human Edge in an AI World
Signpost's $27M revenue proves that in customer service, the human touch still commands a premium—and they're scaling it with enterprise-grade efficiency.
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Best Virtual Receptionist for Small Business | Signpost
Signpost offers the best virtual receptionist services for small businesses. Improve efficiency and customer satisfaction with our dedicated team today!
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Reviews (20)
Excellent addition to our HVAC company!
Signpost always has friendly and helpful receptionists answering the phones. The process of creating our script went very well, Alicia assisted in the process and listened to my requests and concerns ensuring the script was written exactly how we wanted it. We have saved a lot of money using Signpost compared to our previous service because they answer the phones promptly and get through the phone call efficiently. Overall, we are very pleased with Signpost!
Signpost has really worked great for our roofing company
Signpost has really worked great for our roofing company. Everyone has been very professional and efficient. The onboarding we a breeze. Alicia was very pleasant and did everything she could to make us feel welcome and easy to start up and use.
Alicia was very kind as well as being…
Alicia was very kind as well as being very patient. We have a somewhat complicated phone system to program and Alicia didn’t give up until we were connected to the smsweeing service.
What makes this experience great in my…
What makes this experience great in my opinion is I don't have to answer robot calls all day, When my actual customers call they are met quickly with a professional that answers, and quickly captures contact information and what service the customers are requesting. This saves me so much time and frustration in my days. The receptionist ask if the customer if this is and emergency and if they are needing needing immediate service. The calls are recorded so I can review how the call was handled and if something is off I can respond with a reply. As a professional 1 man carpet cleaning professional this service has saved me so much valuable time. I am a new user of only about 15 days but so far I am very impressed and thankful for the service and the professionalism of the receptionist.
Abby and Erica are amazing!
We currently have about 12 different branches on with Signpost and Abby and Erica are always amazing and willing to help! KJ in the billing department is always amazing with answering any questions I have and helping with providing anything needed.
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About signpost.com
Signpost offers the best virtual receptionist services for small businesses. Improve efficiency and customer satisfaction with our dedicated team today!
Company Overview
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Technology Stack
signpost.com uses 20 technologies across their website including PHP, WordPress, Amazon Web Services, Cloudflare, and more.
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Amazon Web Services, Cloudflare
Marketing Automation
HubSpot
Advertising
LinkedIn Insight Tag, TikTok Pixel, Facebook Pixel
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Heap, Amplitude, Hotjar, Google Tag Manager +1 more
Traffic & Audience
signpost.com receives approximately 17.2K monthly visitors and ranks #1,343,310 globally. The website has a bounce rate of 43% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 0:39 on the site.
The majority of signpost.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about signpost.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit signpost.com directly at https://signpost.com.