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Streak: The CRM That Lives in Your Inbox
How a 40-person team built a $4.3M business by betting on Gmail
In a world of bloated enterprise CRMs, Streak made a radical bet: your inbox is already your most powerful workspace. Instead of forcing users into yet another platform, they turned Gmail into a command center for sales, support, and collaboration—proving that sometimes the best innovation is radical simplicity.
"Streak didn't build a better CRM—they built a CRM that doesn't require you to leave your email. That's not just a feature, it's a philosophical statement."
The Silent Scale of the Invisible Giant
With 596K monthly visits and a global rank of #99,748, Streak operates in the shadows of the giants. Their traffic is a fascinating mix: 40% direct (loyal users who type 'streak.com' by muscle memory) and 47% organic (SEO capturing intent around 'streak crm' and 'gmail contacts'). The 2.5/5 Trustpilot score from 13 reviews suggests a polarized user base—likely power users who love the integration and casual users who hit friction points. At 40 employees and $4.3M revenue, they're a lean, profitable machine with $1.9M in funding that they've clearly put to efficient use.
The Gmail Ecosystem Gold Rush
Streak's keyword strategy is masterful: they rank for 'streak' (50K volume), 'streak crm' (6K), and 'streak gmail' (1K), but their real play is capturing the massive 'gmail' (114M) and 'google contacts' (382K) search volumes. They're not competing with Salesforce head-on; they're carving a niche in Google's ecosystem. With Google Apps compatibility and secure connections, they've turned Google's infrastructure into their moat. This is a classic platform play—ride the wave of a 1.8B-user platform rather than building your own.
The tech stack tells a story of modern web development: Vite for speed, Tailwind CSS and Bootstrap for rapid UI, jQuery (likely legacy), GSAP for animations, and Lazy Loading for performance. They're tracking everything with Google Analytics, Tag Manager, and Clarity—data-driven to the core. The $1.9M funding round seems modest, but with 40 employees and $4.3M revenue, they're likely capital-efficient, focusing on product-led growth rather than burning cash on ads.
- Founder-led execution: Aleem Mawani (CEO) and Fred Wulff (CTO) are still at the helm after years
- Product-market fit in a specific niche: Gmail power users who hate context-switching
- Capital efficiency: $4.3M revenue with only $1.9M raised suggests strong unit economics
- Ecosystem leverage: Built on Google's platform instead of competing with it
Streak is a masterclass in strategic focus
While others chase the enterprise, they've built a profitable, defensible business by being the best tool for a specific job in a specific ecosystem. Their real moat isn't technology—it's user habit.
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Streak - CRM for Gmail
Simple Collaboration. Collaborate with a single click. Share contacts, email, files, and anything else needed to get the job done. Multipurpose. Manage your deals, support queue (and more) inside Gmail. Replace multiple external systems with Streak. Works with Google Apps. Streak connects securely to Google Apps.
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Reviews (13)
An Excellent CRM For Google Workspace
I really liked this program. It is intuitive and the price is very fair for the power of the software. It tracks prospect pipelines well and the CRM provided us with the cross referencing we needed. However, we decided to move from Google Workspace to Microsoft so the product was no longer appropriate for us. My partner said he canceled the license so I was surprised when our CFO asked us about a large software purchase back in November. Evidently my partner did not completely cancel our license. When I first contacted Streak I was told that I was too late to get a refund and was provided with a copy of their purchase and refund terms. I was extremely disappointed and we had quite a few back and forth messages. I am very happy to report that management agreed to give me a pro-rated refund. I am extremely grateful for Streak's flexibility and encourage anyone interested in a CRM that integrates with Google Workspace to purchase Streak.
Great CRM for Gmail/Worspace users
Streak is the "go to"-option if you're looking for a CRM inside Gmail. The convenience of not having to switch tabs or bcc your CRM is a life/time saver. Inbox labels, a sidebar for context and a bunch of email power features add great value: Open/link tracking, shared snipppets, team email sharing, mail merge, drip sequences... Support is also great quick feedback and a growing knowledgebase. What more can one want? :) On the CRM side, on creates records in pipelines with stages that serve as a funnel and can be filtered, grouped and saved as views. I like the balance between simplicity/usability and feature set, though you may find some nitty gritty details missing. One needs to be very picky to find something to lament. While automations via Zapier are great, the Make.com integration is not so much. Formula are a niche feature, but using a Javascript flavor feels unnecessary complex. Be prepared to pay for the higher tier plans to get buttons, automations, navigation integrations and AI. You get what you pay for. We're a small team of happy Streak power users since 2016. Streak, keep the good work up, don't outprice users or forget about the lower tiers. 🙏 PS: Loving Streak at work, I'm even using the free version to organize my private inbox. :)
Great tool
Great tool. Always get back to Streak again after using something else. Very easy to use, has all the features in one place.
Excellent service
Excellent service, and they respond to queries and questions. This is definitely a great product.
Simply an Amazing CRM
Simply an Amazing CRM
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About streak.com
Simple Collaboration. Collaborate with a single click. Share contacts, email, files, and anything else needed to get the job done. Multipurpose. Manage your deals, support queue (and more) inside Gmail. Replace multiple external systems with Streak. Works with Google Apps. Streak connects securely to Google Apps.
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Technology Stack
streak.com uses 21 technologies across their website including Vimeo, Font Awesome, Webflow, and more.
Video
Vimeo
Fonts
Font Awesome
CMS
Webflow
CDN
unpkg, jsDelivr
Cloud & Hosting
AWS CloudFront, Cloudflare
Advertising
DoubleClick Floodlight, Google Ads
Traffic & Audience
streak.com receives approximately 596.7K monthly visitors and ranks #99,748 globally. The website has a bounce rate of 47% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 1:11 on the site.
The majority of streak.com's traffic comes from undefined, undefined, .
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