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Simplesense: The OT/CS Cybersecurity Underdog
A tiny startup tackling critical infrastructure protection with a bold approach
While cybersecurity giants chase enterprise cloud security, Simplesense is quietly fortifying the systems that actually keep the lights on. They're betting that operational technology (OT) and industrial control systems (ICS) are the next critical battleground—and they might be right.
"Bad actors aren't waiting for us to protect critical infrastructure. That's the entire thesis."
The Niche Nobody Wanted
Simplesense operates in the unsexy but critical world of OT/CS cybersecurity. While everyone fights for SaaS budgets, they're securing power plants, water facilities, and manufacturing lines. With just 32 employees and $4.5M in revenue, they're a focused boutique in a space dominated by legacy industrial giants.
The Traffic Paradox
Here's what's fascinating: 73% of their traffic is direct, not organic. This suggests they're either crushing it with word-of-mouth in niche industrial circles or their SEO is non-existent. The 11% organic search is dominated by obscure military acronyms and PSAP system queries—hardly commercial keywords. This isn't a growth play; it's a relationship-driven business.
Their keyword strategy reveals their audience: government contractors, military personnel, and 911 dispatch operators. These aren't Google searchers—they're RFP readers. The 'undefined' country traffic suggests either a tracking issue or that they're selling into classified environments where attribution is impossible.
- Built on modern stack (Tailwind, DaisyUI, Cloudflare) despite serving legacy industrial systems
- CEO Eric Kanagy leads a lean team with clear focus on OT/CS authorization and deployment
- Traffic profile suggests government/defense vertical penetration rather than broad commercial appeal
The Quiet Giant Strategy
Simplesense isn't playing the VC game—they're building a defensible moat where relationships matter more than traffic, and critical infrastructure protection trumps growth metrics. In cybersecurity's most unsexy niche, they might just be building something unbreakable.
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OT/CS Cybersecurity Solutions | Simplesense
Protect your operational technology and industrial control systems (OT/CS). Rapidly authorize and deploy proven cybersecurity solutions with Simplesense.
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About simplesense.io
Protect your operational technology and industrial control systems (OT/CS). Rapidly authorize and deploy proven cybersecurity solutions with Simplesense.
Company Overview
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Technology Stack
simplesense.io uses 12 technologies across their website including HSTS, Webflow, unpkg, jsDelivr, and more.
Security
HSTS
CMS
Webflow
CDN
unpkg, jsDelivr
Cloud & Hosting
AWS CloudFront, Cloudflare
Performance
Lazy Loading
Web Standards
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Traffic & Audience
simplesense.io receives approximately 1.4K monthly visitors and ranks #11,599,846 globally. The website has a bounce rate of 45% with visitors viewing an average of 1.3 pages per visit. Users spend an average of 0:02 on the site.
The majority of simplesense.io's traffic comes from .
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