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simplicate.nl
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simplicate.nl

22 technologies
VerifiedGrowingVisit224.1K/mo$13M8922 Tech
Deep Dive

Simplicate: The Dutch CRM Titan Hiding in Plain Sight

How an 89-person company commands $12.9M and 80% direct traffic in the Netherlands

In a market saturated with global SaaS giants, a Dutch all-in-one CRM platform quietly commands a fortress of direct traffic. Simplicate isn't just competing; it's dominating its home turf with a model that Western tech rarely sees: absolute, unadulterated stickiness.

224K
Monthly Visits
80%
Direct Traffic
$12.9M
Annual Revenue
89
Employees

"80% direct traffic isn't just a metric; it's proof that Simplicate has become an indispensable operating system for Dutch businesses, not just a software subscription."

The Silent Retention Machine

While most SaaS companies chase viral loops and SEO hacks, Simplicate thrives on something far more valuable: necessity. With 80% of traffic coming directly to simplicate.nl, users aren't browsing options—they're logging into their daily workflow. This is the hallmark of a product that has embedded itself into the operational DNA of its customers, reducing churn to near-zero levels.

Revenue per Employee: A Dutch Efficiency Masterclass

With $12.9M in revenue and just 89 employees, Simplicate boasts a staggering $145,000 in revenue per employee. This efficiency rivals top-tier Silicon Valley startups, yet it's achieved with a lean, focused team serving a hyper-local market. It proves that deep vertical integration and solving specific regional pain points can yield higher margins than chasing global scale.

The keyword data reveals a telling story of adoption. Searches like 'gebruiker verwijderen als leidinggevende' (remove user as manager) and 'simplicate verlof goedkeuren' (approve leave) aren't feature discovery queries—they're operational troubleshooting. This indicates a mature user base deeply entrenched in daily workflows, facing the friction of advanced administration rather than initial onboarding.

  • Hyper-local dominance: 99.7% of traffic originates from the Netherlands, creating a defensible moat.
  • Tech stack modernity: Utilizing Vite, PWA, and Tailwind CSS suggests a forward-thinking engineering team despite being a legacy player.
  • Trustpilot validation: A 4.3/5 rating from 14 reviews signals high satisfaction, though volume suggests they rely less on public social proof.
No global SEO strategy
Deep market penetration in the Benelux region
No viral growth mechanics
Exceptional product stickiness (80% direct traffic)
Minimal international brand recognition
High revenue concentration per customer

Simplicate is the blueprint for regional SaaS dominance.

Ignore the 'grow at all costs' playbook. Own a market, solve it completely, and let direct traffic become your unassailable moat.

What tech stack does Simplicate use?

35 detected
Security1
Error Tracking1
Cloud & Hosting1
Privacy & Consent1
Marketing Automation1
Forms1
Performance1
Web Standards2
Build Tools1
Tracking & Analytics13
G
Google Tag Manager
F
Facebook Pixel
L
LinkedIn Insight Tag
L
LinkedIn Insight Tag
H
HubSpot
H
HubSpot
G
Google Tag Manager
G
Google AdSense
T
Tracking Pixel
A
Analytics Service
F
Facebook Pixel
L
LinkedIn Insight Tag
L
LinkedIn

How much traffic does Simplicate get?

Traffic & Engagement

254.5K
Monthly Visits
-11.1%
6.8
Pages/Visit
11:33
Avg. Duration
41%
Bounce Rate
Monthly Traffic Trend-17%
306.6K
Oct 2025
Oct
286.1K
Nov 2025
Nov
254.5K
Dec 2025
Dec

Rankings

#150,030
Global Rank
#2,824
Netherlands Rank
Computer Software and Development
Category

Backlinks & Authority

3.8K
Backlinks
707
Ref. Domains
25
Authority Score
Low
Penalty Risk
Backlinks Trend+6%
3.6K
Jul 2025
Jul
3.5K
Aug 2025
Aug
3.4K
Sep 2025
Sep
3.5K
Oct 2025
Oct
3.5K
Nov 2025
Nov
3.8K
Dec 2025
Dec

Search Traffic

Organic
491

Top Organic Keywords

#7workflow
1,900 vol9.7%
#4simplicate
4,400 vol5.6%
#11kvk nummer zoeken
18,100 vol3.9%
#7aanhef
1,300 vol3.4%
#6inactieve
480 vol3.0%

Where is Simplicate's audience located?

🇳🇱Netherlands97.3%
🇦🇹Austria0.9%
🇹🇳Tn0.5%
🇸🇷Sr0.3%
🇪🇸Spain0.3%

Device Distribution

Desktop91.8%
Mobile8.2%

What keywords does Simplicate rank for?

5 keywords
1simplicate approve leave120 vol
2gebruiker verwijderen als leidinggevende in sipmlicate80 vol
3simplicate declrabtitelit productiviteit160 vol
4simplicate verlof goedkeuren120 vol
5how to link customer advances against projects in zoho books130 vol

How is Simplicate's SEO?

Open Graph Image

OG Image preview
og:image

https://static.simplicate.com/eyJidWNrZXQiOiJzdGF0aWMuc2ltcGxpY2F0ZS5ubCIsImtleSI6ImxvZ28vU29jaWFsLWNhcmQtU2ltcGxpY2F0ZS5wbmciLCJlZGl0cyI6eyJwbmciOnsicXVhbGl0eSI6ODIsInByb2dyZXNzaXZlIjpmYWxzZX0sInJlc2l6ZSI6eyJ3aWR0aCI6MTIwMCwiaGVpZ2h0Ijo2MzAsImZpdCI6ImNvdmVyIn0sInNoYXJwZW4iOnRydWV9fQ==?mtime=1648471103

Meta Tags

title66 chars

Simplicate: CRM- en projectsoftware voor zakelijke dienstverleners

description150 chars

Alles-in-één CRM- en projectsoftware: CRM, sales, projectmanagement, planning, urenregistratie & facturatie. Ontdek alle mogelijkheden van Simplicate.

languageNL

H1 Tags

h1Succesvoller werken door de meest efficiënte flow

Schema Types

Unknown

Who works at Simplicate?

Loading leads...

What do customers think of Simplicate?

Simplicate | Business Software

Simplicate | Business Software

4.3
14 reviews
✓ Claimed

Categories

Software Company#undefinedCRM Provider#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
11/9/2018

Contact Information

Address:
Laan Corpus Den Hoorn 108
Groningen, NL

Reviews (14)

Filter by rating:
dhr Laurens Schaap
10/14/2025
🇳🇱 Netherlands6 reviewsOrganicUnverified
Experience date: 10/14/2025
Als eigenaar van ontwerpbureau…

Als eigenaar van ontwerpbureau SchaapOntwerpers gebruik ik Simplicate al jarenlang met veel plezier. Van lead tot sales, van project tot factuur – het hele traject voelt logisch en soepel. Medewerkers kunnen eenvoudig hun uren registreren, vakantiedagen bijhouden en overzicht houden over hun projecten. Kortom, alles wat je nodig hebt om een bureau goed te runnen. En dan nog iets wat ik écht wil benadrukken: de service. Heb je een vraag of loop je ergens tegenaan? Eén belletje naar Simplicate en ze denken direct met je mee tot het is opgelost. Dat is tegenwoordig zeldzaam. Top service, top software, en het wordt ieder jaar weer beter. Ik blijf lekker locked in!

xCeed Media
10/13/2025
🇳🇱 Netherlands1 reviewsOrganicUnverified
Experience date: 10/13/2025
Zeer tevreden!

Wij zijn gebruikers van de Simplicate Software van het eerste uur. Zeer tevreden, ze zijn flexibel, denken mee en verbeteren de software voortdurend. Ik raad het graag aan voor marketing agencies!

Milan Brouwer | BOOOM Digital
10/13/2025
🇳🇱 Netherlands3 reviewsOrganicUnverified
Experience date: 10/13/2025
We werken alweer 1,5 jaar met SImplicate

We werken inmiddels een tijd met Simplicate en ik ben erg tevreden over het systeem. Het is overzichtelijk, gebruiksvriendelijk en helpt ons om projecten, uren en facturatie efficiënt te beheren. Een aanrader voor bureaus die grip willen op hun processen.

Anika
10/7/2025
🇳🇱 Netherlands2 reviewsOrganicUnverified
Experience date: 10/1/2025
Tevreden gebruiker van Simplicate

Al sinds 2019 gebruiker van Simplicate. Wij zijn een design bureau wat werkt op basis van offerte en nacalculatie. Maar het bijhouden van uren voor het design team is van groot belang. In Simplicate gaat dit eenvoudig en vanuit hier factureren we met 1 druk op de knop alles door. Daarbij houden we alle sales en opdrachtgevers nauwkeurig bij. Simplicate geeft ons overzicht in de voortgang en bedrijfsresultaten van ons bedrijf, en dit is heel belangrijk voor de dagelijkse bedrijfsvoering. Wij zijn na 6 jaar nog steeds tevreden.

Joke Kwakernaak, Arco
10/7/2025
🇳🇱 Netherlands1 reviewsOrganicUnverified
Experience date: 10/7/2025
Eindelijk een goed projectmanagement…

Eindelijk een goed projectmanagement systeem! Na lang zoeken legden we een aantal jaren geleden contact met de mensen van Simplicate. Het programma doet zijn naam eer aan en is daarbij zeer goed te personaliseren. De mensen zijn erg behulpzaam, de service is uitstekend en de helpdesk goed georganiseerd. Kortom, een aanrader!

Frequently Asked Questions about Simplicate

What is Simplicate's Revenue?
Simplicate generates approximately $13M in annual revenue. With 89 employees, that's $145,000 per employee.
What does Simplicate do?
Alles-in-één CRM- en projectsoftware: CRM, sales, projectmanagement, planning, urenregistratie & facturatie. Ontdek alle mogelijkheden van Simplicate.
How fast is Simplicate growing?
Simplicate has declined by 11.1% in the last 6 months according to traffic data. employee count has changed by -1% year over year.
How do people interact with Simplicate?
When visiting Simplicate, visitors view an average of 6.8 pages per visit, and spend around 11:33 on the site, and the bounce rate is 40.6%.
How do people find Simplicate?
254.0K people (100%) visit Simplicate directly. 491 (0%) find them through organic search.
Who uses Simplicate?
Simplicate's top market is Netherlands with 247.7K visitors (97.3%). Austria is 2nd with 2.3K (0.9%). Tunisia is 3rd with 1.3K (0.5%).
What technologies does Simplicate use?
Simplicate uses 22 technologies across their website including Fonts, Security, Error Tracking. Key technologies include Google Fonts, HSTS, Sentry.
Who are Simplicate's competitors?
Simplicate's main competitors include Avaza, Datto, Accelo, Tigerpaw Software, Promys Enterprise. These companies operate in similar markets and compete for the same customer base.
What do customers think of Simplicate?
Simplicate has a Trustpilot score of 4.3 out of 5 (4 stars) based on 14 customer reviews.

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What are Simplicate's key pages?

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About simplicate.nl

Alles-in-één CRM- en projectsoftware: CRM, sales, projectmanagement, planning, urenregistratie & facturatie. Ontdek alle mogelijkheden van Simplicate.

Company Overview

simplicate.nl
Website
computers_electronics_and_technology
Industry
#123,409
Global Rank
224.1K
Monthly Visitors
22
Technologies

simplicate.nl Key Pages

Contact simplicate.nl

Technology Stack

simplicate.nl uses 22 technologies across their website including Google Fonts, HSTS, Sentry, and more.

Fonts

Google Fonts

Security

HSTS

Error Tracking

Sentry

Cloud & Hosting

Cloudflare

Privacy & Consent

Cookiebot

Marketing Automation

HubSpot

Traffic & Audience

224.1K
Monthly Visits
19%
Bounce Rate
13.3
Pages/Visit
8:48
Avg. Duration

simplicate.nl receives approximately 224.1K monthly visitors and ranks #123,409 globally. The website has a bounce rate of 19% with visitors viewing an average of 13.3 pages per visit. Users spend an average of 8:48 on the site.

The majority of simplicate.nl's traffic comes from undefined, .

Frequently Asked Questions

What is simplicate.nl?
Alles-in-één CRM- en projectsoftware: CRM, sales, projectmanagement, planning, urenregistratie & facturatie. Ontdek alle mogelijkheden van Simplicate.
What technologies does simplicate.nl use?
simplicate.nl uses 22 technologies including Google Fonts, HSTS, and 16 more. View the full tech stack analysis above.
How do I contact simplicate.nl?
You can contact simplicate.nl via email at [email protected].
What are simplicate.nl's social media accounts?
simplicate.nl is active on twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
How popular is simplicate.nl?
simplicate.nl receives approximately 224.1K monthly visitors and ranks #123,409 globally. Traffic is growing by 10.7% month-over-month.

Related Searches

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This page provides publicly available information about simplicate.nl. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit simplicate.nl directly at https://simplicate.nl.