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simucube.com
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simucube.com

25 technologies
VerifiedGrowingVisit198.2K/mo$21M5725 Tech
Deep Dive

Simucube: The Apple of Sim Racing?

A $20M niche powerhouse redefining premium sim racing hardware with active pedals and direct drive wheels.

In a world of budget sim racing gear, Simucube isn't playing the volume game—they're building a luxury ecosystem for the 1%. With 57 employees and $20.5M in revenue, they've turned high-end sim racing into a high-margin business, proving that in niche markets, depth beats width every time.

$20.5M
Annual Revenue
57
Employees
198K
Monthly Visits
53%
Organic Search

"They aren't selling hardware—they're selling the feeling of a Formula 1 car in your living room. That's the difference between a peripheral and a platform."

The Precision-First Audience

Simucube's traffic data reveals a focused, intent-driven user base. With 53% organic search and 34% direct traffic, their audience isn't browsing—they're hunting for specific high-end gear like 'Simucube 2 Pro' (3,470 monthly searches). This isn't impulse buying; it's considered investment. The brand has achieved the holy grail: customers who know exactly what they want and come directly to the source.

The Active Pedal Bet

While competitors fight over wheelbase specs, Simucube is doubling down on ActivePedals—a category they're essentially creating. This isn't iteration; it's category creation. By moving beyond force feedback to active force generation, they're solving a problem sim racers didn't know they had. It's the Tesla approach: don't just make a better steering wheel, reinvent the entire input paradigm.

The brand's social presence is telling—active on TikTok, YouTube, and Twitter, but with a minimalist aesthetic that screams 'engineer-first' rather than 'influencer-first.' Their 2.8/5 Trustpilot rating with only 3 reviews suggests either a low review volume or a customer base that's too niche to bother with public feedback. Either way, their moat isn't built on social proof—it's built on technical superiority.

  • ActivePedal technology creates a new hardware category beyond traditional force feedback
  • Direct-to-consumer model captures full margin on $1,000+ products
  • 57 employees generating $360K+ revenue per head—exceptional efficiency
  • 53% organic traffic shows strong brand authority in a niche market
They don't compete on price
They build ecosystem lock-in through proprietary mounting systems
They don't target casual gamers
They target professional sim racers and affluent enthusiasts
They don't rely on influencer marketing
They leverage technical documentation and community building
They don't have mass-market distribution
They maintain 100% control over brand experience

The Premium Playbook is Working

Simucube proves that in hardware, owning the high-end is more profitable than chasing the mass market. Their $20M revenue on 57 employees suggests a sustainable, high-margin business that's scaling deliberately—not rapidly. For founders: sometimes the best growth strategy is to ignore 95% of the market.

What tech stack does Simucube use?

44 detected
Security1
Programming Languages1
Privacy & Consent1
Email Marketing1
Marketing Automation1
Advertising1
Forms1
Reviews1
E-commerce & Payments2
Web Standards2
Build Tools1
JavaScript Libraries3
Frontend Frameworks1
Tracking & Analytics19
G
Google Analytics
G
Google Tag Manager
F
Facebook Pixel
F
Facebook Pixel
F
Facebook Pixel
F
Facebook Pixel
H
HubSpot
G
Google APIs
H
HubSpot
G
Google Tag Manager
G
Google Static
G
Google AdSense
T
Tracking Pixel
A
Analytics Service
T
Tracking Service
G
Google Analytics
F
Facebook Pixel
A
Amazon CloudFront
F
Facebook

How much traffic does Simucube get?

Traffic & Engagement

198.2K
Monthly Visits
3.3
Pages/Visit
1:10
Avg. Duration
36%
Bounce Rate
Monthly Traffic Trend-2%
201.8K
Oct 2025
Oct
183.2K
Nov 2025
Nov
198.2K
Dec 2025
Dec

Traffic Sources

Search
53%
Direct
34%
Social
5%
Referrals
7%
Email
0%
Paid
1%

Where is Simucube's audience located?

🌍13.8%
🌍11.0%
🌍9.9%
🌍6.6%
🌍5.8%

What keywords does Simucube rank for?

5 keywords
1simucube15.5K vol$0.44
2simcube6.2K vol$0.46
3simucube 31.9K vol$0.92
4simucube 2 pro3.5K vol$1.29
5simucube tuner610 vol

How is Simucube's SEO?

Open Graph Image

OG Image preview
og:image

https://simucube.com/app/uploads/2023/09/Simucube-Tahko-GT-21_web_-25.jpg

Meta Tags

title61 chars

Simucube | World's Leading Premium Sim Racing Simulator Brand

description156 chars

Premium sim racing hardware by Simucube – creators of high end sim racing equipment like ActivePedals & wheelbases. Sim racing gear that leads the industry.

languageEN

H1 Tags

h1Simucube 3 x Savu Pro
h1Simucube 3 x Savu Pro
h1Simucube Savu

Schema Types

Unknown

What is Simucube's revenue?

$21M
Annual Revenue
57
19%
Employees
$360K
Revenue/Employee
Tampere, FIN
Headquarters

Who works at Simucube?

Loading leads...

What do customers think of Simucube?

Simucube

Simucube

2.8
3 reviews
✓ Claimed

Categories

Computer and Accessories Store#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
12/15/2022

Contact Information

Address:
Visiokatu 3
Tampere, FI

Reviews (1)

Filter by rating:
Client
12/13/2025
🇫🇷 France2 reviewsOrganicUnverified
Experience date: 12/13/2025
Disappointing and misleading “in stock” delivery promise

I’m writing this review because I’m really disappointed with how Simucube handled my order. On November 29, the product page clearly stated “in stock” and “delivery in 5–7 days.” Based on that information, I placed my order. However, after ordering, I was informed that my package would not arrive before January, which is obviously nowhere near what was advertised. When I contacted support, I was told this was due to an IT/display bug and that the stock status shown on the website was incorrect. I understand that mistakes can happen, but what makes this unacceptable is that, after talking with people I know, I learned that the same situation has happened in previous years. That means this isn’t a one-time issue — it feels like a repeated pattern. Respectfully, advertising an item as “in stock” with a 5–7 day delivery estimate, then pushing the delivery back by weeks after payment, is misleading and not honest. At the very least, the website should reflect real stock and realistic delivery times before customers place an order. I hope Simucube takes this seriously and fixes the issue permanently, because this experience has seriously damaged my trust.

Frequently Asked Questions about Simucube

What is Simucube's Revenue?
Simucube generates approximately $21M in annual revenue. With 57 employees, that's $360,000 per employee.
What does Simucube do?
Premium sim racing hardware by Simucube – creators of high end sim racing equipment like ActivePedals & wheelbases. Sim racing gear that leads the industry.
How fast is Simucube growing?
Simucube employee count has changed by 19% year over year.
What technologies does Simucube use?
Simucube uses 25 technologies across their website including Fonts, Security, Programming Languages. Key technologies include Google Fonts, reCAPTCHA, PHP.
Who are Simucube's competitors?
Simucube's main competitors include IQM Quantum Computers, Simucube. These companies operate in similar markets and compete for the same customer base.
What do customers think of Simucube?
Simucube has a Trustpilot score of 2.8 out of 5 (3 stars) based on 3 customer reviews.

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About simucube.com

Premium sim racing hardware by Simucube – creators of high end sim racing equipment like ActivePedals & wheelbases. Sim racing gear that leads the industry.

Company Overview

simucube.com
Website
games
Industry
#187,589
Global Rank
198.2K
Monthly Visitors
25
Technologies

Contact simucube.com

Technology Stack

simucube.com uses 25 technologies across their website including Google Fonts, reCAPTCHA, PHP, and more.

Fonts

Google Fonts

Security

reCAPTCHA

Programming Languages

PHP

CMS

WordPress

Privacy & Consent

Cookiebot

Email Marketing

Klaviyo

Traffic & Audience

198.2K
Monthly Visits
36%
Bounce Rate
3.3
Pages/Visit
1:10
Avg. Duration

simucube.com receives approximately 198.2K monthly visitors and ranks #187,589 globally. The website has a bounce rate of 36% with visitors viewing an average of 3.3 pages per visit. Users spend an average of 1:10 on the site.

The majority of simucube.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is simucube.com?
Premium sim racing hardware by Simucube – creators of high end sim racing equipment like ActivePedals & wheelbases. Sim racing gear that leads the industry.
What technologies does simucube.com use?
simucube.com uses 25 technologies including Google Fonts, reCAPTCHA, and 19 more. View the full tech stack analysis above.
How do I contact simucube.com?
You can contact simucube.com through their contact page.
What are simucube.com's social media accounts?
simucube.com is active on tiktok, twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is simucube.com hiring?
Check simucube.com's careers page for current job openings and opportunities.
How popular is simucube.com?
simucube.com receives approximately 198.2K monthly visitors and ranks #187,589 globally. Traffic is growing by 8.2% month-over-month.

Related Searches

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This page provides publicly available information about simucube.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit simucube.com directly at https://simucube.com.