singa.com
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Singa: The Karaoke OS for the Living Room
How a Finnish startup is turning every screen into a stage with 500K monthly visitors.
While Spotify dominates music streaming, Singa is betting that the next frontier isn't listening—it's performing. By transforming smart TVs, phones, and browsers into instant karaoke machines, they've built a $13.5M business on the universal human desire to sing.
"They aren't selling karaoke songs—they're selling the experience of being the star in your own living room."
The Smart TV Trojan Horse
Singa's genius lies in device-agnosticism. With 50% direct traffic, they've mastered the 'second-screen' experience. Users don't search for karaoke—they bookmark it. The 23,810 monthly searches for 'singa' prove brand ownership in a crowded space where competitors fight for generic 'karaoke' queries. Their PWA technology ensures instant loading on smart TVs, bypassing app store friction.
The Social Layer vs. The Library
With 11,797 backlinks and a 2.7/5 Trustpilot rating, Singa faces the classic platform dilemma: content vs. community. Users complain about song selection gaps, yet they keep coming back. Why? The interface wins. Built with Tailwind CSS and Ant Design, the UX is frictionless. The real moat isn't the song catalog—it's the 500K monthly users who've made Singa their default party mode.
The traffic data reveals a split personality: 43% organic search suggests strong SEO for 'karaoke online,' but the 50% direct traffic signals a sticky product. This isn't a discovery tool; it's a utility. The Finnish founders (Hujanen, Salasola, Pajunen) have scaled to 73 employees without raising external funding, relying on revenue from premium subscriptions and B2B licensing.
- Device-agnostic PWA strategy bypasses app store limitations
- Direct traffic dominance indicates product stickiness over discovery
- Smart TV optimization captures the living room 'second screen' market
- B2B potential: 73 employees suggests enterprise sales focus
The Silent Giant of Entertainment Tech
Singa proves that in a fragmented media landscape, the simplest utility—singing together—creates the stickiest retention. Their next move? Likely B2B licensing to hotels and cruise ships, turning every screen into a revenue-generating stage.
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Sing karaoke online. All the songs, any device | Singa
Turn your computer, mobile or smart TV into a karaoke machine. A huge song library: pop, rock, hip hop and more. Get the free Singa karaoke app today!
Sing karaoke online. All the songs, any device
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Singa Karaoke
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Reviews (20)
Jonah was amazing at explaining how…
Jonah was amazing at explaining how Singa Pro works. Thank you!
Fantastic service and cutting edge…
Fantastic service and cutting edge software, extremely satisfied with our experience, would highly recommend.
Hello The Counting House, Thanks for the feedback! We're happy to hear that you love the software! Happy Singing!
Singa Karaoke 👍
Fantastic UI, great song selection and their customer serv8ce is exceptional.
Hi Jimmy, Thank you for your feedback! We're happy to hear about you experience with us! Happy Singing!
Fantastic software
Fantastic software, super easy to use. Customer feedback really positive. Great communication and support with planning our room. Would recommend and big thank you to Per!
Hi Daniel, Thank you for your review! We love that you're loving the app! Have an amazing karaoke journey!
Excellent, modern karaoke software
The service is really modern and well attuned to what you want from a modern karaoke software. Great user experience, nothing clunky and a continuously growing catalogue. I have tried both the consumer and professional services and they are great.
Hi Nils, Thank you for the lovely words and sharing your experience! Happy Singing!
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About singa.com
Turn your computer, mobile or smart TV into a karaoke machine. A huge song library: pop, rock, hip hop and more. Get the free Singa karaoke app today!
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Technology Stack
singa.com uses 27 technologies across their website including HSTS, Sentry, Storyblok, Ghost, and more.
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HSTS
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unpkg
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Amazon Web Services, AWS CloudFront
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Traffic & Audience
singa.com receives approximately 511.4K monthly visitors and ranks #69,673 globally. The website has a bounce rate of 37% with visitors viewing an average of 6.5 pages per visit. Users spend an average of 5:33 on the site.
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