singpost.com
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SingPost: The 160-Year-Old Legacy Reinventing Itself
How Singapore's postal giant is navigating the digital delivery age with data and determination.
Singapore Post isn't just a mail carrier; it's a 160-year-old infrastructure giant that has quietly evolved into a data-driven logistics powerhouse. While global postal services struggle to stay relevant, SingPost is leveraging a 73,000-backlink domain authority to dominate the digital logistics space in Southeast Asia.
"SingPost's 46% direct traffic rate is a testament to brand trust that digital natives rarely achieve—proving legacy matters when you deliver reliably for 160 years."
The SEO Fortress
SingPost commands 8,290 monthly searches for 'singpost tracking' alone—more than their brand name. This isn't accidental; it's a strategic moat. With 41% organic traffic and a tech stack including Vite and Tailwind CSS, they've modernized their infrastructure while maintaining their search dominance. The site ranks globally at #63,209, but in Singapore, they own the logistics search landscape.
The Trust Paradox
Here's the irony: A 160-year-old institution with 2.4/5 stars on Trustpilot. Only 6 reviews exist, but the sentiment reveals a critical gap. While their digital infrastructure is robust (jQuery, GSAP, Bootstrap), the customer experience seems to lag. This creates a fascinating opportunity—imagine what a product-focused overhaul could do for a brand with this much latent trust.
The tech stack tells a story of incremental modernization. They're using jQuery alongside Vite, Bootstrap with Tailwind CSS—a hybrid approach that suggests they're bridging legacy systems with modern frameworks. This isn't a startup rebuilding from scratch; it's a 2,237-employee organization evolving in real-time. Their social presence across Twitter, Facebook, LinkedIn, and Instagram shows they're not just B2B or B2C—they're playing both sides.
- Dominates Singapore's logistics search with 9,480 monthly 'singpost' searches
- Hybrid tech stack reveals legacy-to-cloud migration in progress
- 46% direct traffic proves unmatched brand recall in home market
- 73,710 backlinks create an SEO moat competitors can't easily replicate
The Infrastructure Play
SingPost is a sleeping giant with the bones of a modern logistics platform. The question isn't whether they can digitize—it's whether they can maintain their monopoly while doing so.
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5 keywordsHow is Singpost's SEO?
Open Graph Image
https://www.singpost.com/themes/singpostd9/logo.png
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Home | Singapore Post
For over 160 years, Singapore Post (SingPost) as the country's postal service provider, has been delivering trusted and reliable services to homes and businesses in Singapore.
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Reviews (6)
I asked for an Emery Worldwide courrier…
I asked for an Emery Worldwide courrier service to the US. They said sorry we no longer have that and asked me to log online with my phone, i lost 30mn and in the end chose to use DHL instead
Sending items overseas
Item sent out from singapore on December 1, no updates till 5th December telling me that the item bounced due to Singpost being unable to deliver. Emailed back on 9th December and got not updates till the 18th of December. Then I get 2 emails saying items is out to designated country but then the Customer Service tells me that item still in Singapore. you guys say refund is being processed but if I didnt chase you guys would not even proceed with the refund since you guys did not even ask for the relevant information. Now you guys want to charge me 3 times the price to send out to the same designated country ????
Cannot trust Singpost anymore
I was supposed to receive a registered letter. Postman never delivered, never put any advice in my letter box. As a result when I started to worry about the letter, it had been sent back to the sender. I think Singpost has an issue with their postmen because it is not the 1st time I encounter a problem with mail delivery and poor job done by the postmen. Moreover and to add to the issue, when I checked on the singpost website, it says the letter was "delivered to my doorstep"... How did Singpost turn so bad ??? Singpost can no longer be trusted...
Lazada Purchase Using Singpost Delivery Service
How can Singpost Delivery Service be this bad? My parcel was to be delivered to a Hostel; its Reception Desk operates 24/7, yet Singpost failed to deliver. Speedpost Tracking No.: LZSGCN124322493 Now, I havecto go locate my missing parcel. What a hassle to buy from Lazada this time. Thank you.
Terrible. Just terrible.
This is the second delivery I've had from Singpost. First one was unsuccessful, and so was this... Absolute joke of a company. What's the point of offering home delivery if I always have to end up self-collecting my items? With previous experiences of failed delivery attempts, I contacted them, telling them to give me a call before delivering the item. I waited the entire day for the call, just to receive another disappointing notification stating of an unsuccessful delivery attempt.
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About singpost.com
For over 160 years, Singapore Post (SingPost) as the country's postal service provider, has been delivering trusted and reliable services to homes and businesses in Singapore.
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Technology Stack
singpost.com uses 19 technologies across their website including Google Maps, Font Awesome, HSTS, reCAPTCHA, and more.
Maps
Google Maps
Fonts
Font Awesome
Security
HSTS, reCAPTCHA
Programming Languages
PHP
CMS
Drupal
CDN
jsDelivr
Traffic & Audience
singpost.com receives approximately 864.1K monthly visitors and ranks #63,209 globally. The website has a bounce rate of 47% with visitors viewing an average of 3.3 pages per visit. Users spend an average of 2:04 on the site.
The majority of singpost.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about singpost.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit singpost.com directly at https://singpost.com.