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SiteDocs: The $5.6M Safety Titan No One Talks About
How a 48-person team dominates industrial compliance with 200k monthly visits
In a market dominated by enterprise giants, SiteDocs has quietly built a $5.6M safety compliance empire by solving one brutal problem: getting paper-based safety procedures onto mobile devices in the harshest industrial environments. While competitors chase feature bloat, this Canadian startup focuses on one thing—making safety compliance faster, not fancier.
"56% direct traffic proves they've built a habit, not just a product—users don't search for alternatives, they search for SiteDocs."
The Industrial User Base
With 197K monthly visits and a 40/60 organic-to-direct split, SiteDocs serves a hyper-loyal industrial audience. The keyword data reveals their secret: they don't rank for generic 'safety software'—they dominate specific pain points like 'toolbox talks alberta' and 'ohs hazard assessment template.' This isn't mass-market appeal; it's surgical precision on regulated industries where compliance is non-negotiable.
The Growth Engine
SiteDocs operates in the heavy industry and engineering space with a lean 48-person team generating $5.6M in revenue—that's $116K per employee. Their traffic dominance in undefined markets (68.7% share) suggests either strategic market concentration or a data blind spot. Either way, their 13,294 backlinks and 40% organic search traffic indicate they've built sustainable moats in niche verticals where enterprise solutions are too complex and generic tools are too weak.
The tech stack tells a story of pragmatic modernization. They use jQuery alongside Vite and Tailwind CSS—a hybrid approach that prioritizes stability over bleeding-edge trends. For a safety compliance platform where downtime can mean regulatory violations, this isn't technical debt; it's calculated risk management. The presence of Ant Design and Bootstrap suggests they're building for scalability, not just speed.
- Dominates hyper-specific regulatory keywords instead of chasing broad market terms
- 56% direct traffic indicates exceptional product-market fit and user retention
- Lean 48-person team with $116K revenue per employee—efficient execution
- Hybrid tech stack balances modern development with industrial reliability
SiteDocs proves that in industrial software, boring is beautiful.
They don't chase trends—they solve compliance nightmares with surgical precision, turning regulated industries into loyal revenue streams.
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Online Safety Management Software | SiteDocs
SiteDocs Safety Management Software helps make every aspect of your safety compliance easier, faster, and better. Learn more today.
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About sitedocs.com
SiteDocs Safety Management Software helps make every aspect of your safety compliance easier, faster, and better. Learn more today.
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sitedocs.com uses 28 technologies across their website including Wistia, Font Awesome, Google Fonts, HSTS, and more.
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Wistia
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Font Awesome, Google Fonts
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Sentry
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PHP
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Contentful, WordPress
Traffic & Audience
sitedocs.com receives approximately 197.0K monthly visitors and ranks #165,124 globally. The website has a bounce rate of 40% with visitors viewing an average of 7.2 pages per visit. Users spend an average of 4:49 on the site.
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