siteminder.com
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SiteMinder: The Hotel Revenue Engine
How a 1,132-person company dominates the hotel booking tech stack
While most travel tech focuses on flashy consumer apps, SiteMinder quietly powers the backend revenue engine for hotels worldwide. They aren't selling dreams—they're selling occupancy, and they're doing it at scale.
"SiteMinder isn't competing with Airbnb—they're powering the hotels that compete with Airbnb."
The Hotelier's Silent Partner
With 51% direct traffic, SiteMinder isn't relying on SEO tricks—hotels are actively seeking them out. Their 1.9M monthly visits represent serious operators who need more than a booking widget; they need a revenue management system that integrates with their existing PMS, channels, and strategy.
The Distribution Moat
The keyword data reveals their strategy: 'booking extranet' (147K monthly searches) and 'extranet booking' (61K) are their bread and butter. While competitors fight for generic 'hotel booking' terms, SiteMinder owns the operational vocabulary—the language of hoteliers managing inventory, rates, and distribution across 300+ channels.
Their 22-technology stack (Swiper, Tailwind, Vite, PWA) suggests a modern, mobile-first approach, but the real magic is in their integration ecosystem. They're not just a channel manager—they're the connective tissue between property management systems, revenue management tools, and demand generation.
- Channel manager connecting 300+ booking platforms
- Booking engine with direct website integration
- Demand Plus for targeted metasearch campaigns
- Deep PMS integrations (Opera, Protel, Mews, etc.)
- Revenue management tools for dynamic pricing
The B2B2C Playbook Works
With 4.3/5 Trustpilot from 392 reviews and $230M revenue, SiteMinder proves that winning the B2B infrastructure layer is more valuable—and defensible—than fighting for consumer attention in travel.
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5 keywordsHow is Siteminder's SEO?
Open Graph Image
https://www.siteminder.com/wp-content/uploads/2022/03/homepage.jpg
Meta Tags
SiteMinder: We put you in demand.
SiteMinder redefines guest acquisition and revenue management to put your hotel in demand. Channel manager, booking engine, PMS integrations, Demand Plus and more.
SiteMinder | The world’s largest open hotel commerce platform
Grow hotel revenue with SiteMinder’s hotel commerce solution for independents and multi-property groups: channel manager, booking engine, website design, insights and hotel apps.
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SiteMinder
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Reviews (20)
really helpful site
really helpful site
Hi Sophia, Thank you for your feedback! We're thrilled to hear that you find the platform really helpful. If there’s anything more we can assist you with, please don’t hesitate to reach out. Warm regards, Zidane D.
KATH is the best and prompt
KATH is the best and prompt. She has been very helpful with instructions on how to change phone number
Hi Paulus, Thank you for your feedback! We're thrilled to hear that Kath was prompt and helpful in guiding you through the phone number change process. We'll be sure to pass your lovely feedback along to her. If there's anything more we can assist you with, please don’t hesitate to reach out. Warm regards, Zidane
They are very helpfull all the time.
They are very helpfull all the time. Thank you
Hi Francis, Thank you for your feedback! We're truly glad to know that you’ve consistently found our team helpful. Your appreciation means a lot to us. If there's anything more we can assist you with, please don’t hesitate to reach out. Warm regards, Zidane
The system is great and strong
The system is great and strong. And the best is the customer service, if you have a problem you can speak to an agent straight away and get it sorted there and then.
Hi Borja, Thank you for the feedback! We're glad to hear you're happy with the strength of the system and especially pleased that our customer service stood out to you. Knowing you can speak to an agent straight away and get things resolved quickly is exactly the experience we aim to provide. If there's anything more we can assist you with, please don’t hesitate to reach out. Warm regards, Zidane
Damini was very helpful!
Damini was very helpful!
Hi Merve, Thank you for your feedback! We're so pleased to hear that Damini was helpful – we’ll be sure to pass your feedback along to her. If there's anything more we can assist you with, please don’t hesitate to reach out. Warm regards, Zidane
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About siteminder.com
SiteMinder redefines guest acquisition and revenue management to put your hotel in demand. Channel manager, booking engine, PMS integrations, Demand Plus and more.
Company Overview
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Technology Stack
siteminder.com uses 22 technologies across their website including UserWay, Wistia, Font Awesome, Google Fonts, and more.
Accessibility
UserWay
Video
Wistia
Fonts
Font Awesome, Google Fonts
Programming Languages
PHP
CMS
WordPress
CDN
jsDelivr
Traffic & Audience
siteminder.com receives approximately 1.9M monthly visitors and ranks #23,366 globally. The website has a bounce rate of 18% with visitors viewing an average of 8.7 pages per visit. Users spend an average of 5:54 on the site.
The majority of siteminder.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about siteminder.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit siteminder.com directly at https://siteminder.com.