skims.com
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SKIMS: The $1.14B Solution Factory
How Kim Kardashian built a data-driven empire solving body image problems.
SKIMS isn't just shapewear; it's a $365M revenue engine built on the premise of 'solutions for every body.' In a market saturated with legacy brands, SKIMS leverages influencer power and tech agility to dominate the $20B+ intimate apparel industry.
"SKIMS proves that in e-commerce, brand equity isn't just marketing—it's the primary conversion driver."
The Cult of Direct Traffic
With 56% of traffic coming directly to skims.com, the brand has achieved what most DTC companies only dream of: customer loyalty that bypasses search engines entirely. This isn't accidental—it's the result of a relentless content strategy across TikTok, Instagram, and YouTube that keeps the brand top-of-mind. The 66.8% 'undefined' country traffic share suggests a massive global footprint that transcends traditional geographic segmentation, likely driven by Kim Kardashian's 350M+ Instagram following.
The Collab Machine
SKIMS doesn't just drop products; it creates cultural moments. The NikeSKIMS and The North Face collaborations aren't just H1 tags—they're revenue multipliers. When 'skims north face' generates 22,410 monthly searches, it signals that the brand has successfully infiltrated markets far beyond lingerie. This is brand extension at its most aggressive, turning a shapewear company into a lifestyle empire.
The tech stack tells a story of scalability. Shopify handles the commerce backbone, while Tailwind CSS and Bootstrap ensure the site loads fast for mobile-first shoppers. Klarna integration is table stakes for Gen Z, but the real sophistication lies in the 18 detected technologies working silently in the background. The 214,188 backlinks are a testament to a PR machine that treats every drop as a news event.
- Direct traffic dominance (56%) indicates brand equity that rivals legacy luxury houses
- Collaboration strategy with Nike and North Face expands TAM beyond shapewear into athletic and outdoor wear
- 1.12B in funding at a 3.5/5 Trustpilot rating suggests high customer satisfaction despite scale challenges
- 1,120 employees driving $365M revenue = ~$326K revenue per employee (exceptional efficiency)
SKIMS is the blueprint for modern DTC
They turned a commodity product (shapewear) into a tech-enabled lifestyle brand with $1.14B to prove it.
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Meta Tags
SKIMS | Solutions For Every Body
SKIMS is a solutions oriented brand creating the next generation of underwear, loungewear and shapewear.
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Reviews (20)
I am a regular Skims shopper
I am a regular Skims shopper. I recently introduced my son to Skims and he was pleasantly surprised at the high quality of the material and comfort. I wish they price point was a bit lower or they send coupons but needless to say I LOVE Skims!!
Customer service is so accommodating
Customer service is so accommodating! Great loungewear pieces. Affordability is a concern for me, otherwise I would buy more often.
Arrived quickly
Arrived quickly, exactly what I wanted
Seamless sculpted faced wrap
Ordering was easy and delivery was Timely . The Velcro enclosure on the face wrap does not get caught in my hair and the face wrap itself is a nice fabric. The wrap does tend to slide down to the front of my face during sleep, but this is nothing a small hair clip didn't resolve. in general, I'm happy with the purchase.
Worth every penny
Worth every penny. I’m 5’2” and weight 130lbs. I ordered small and fit perfect.
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About skims.com
SKIMS is a solutions oriented brand creating the next generation of underwear, loungewear and shapewear.
Company Overview
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Technology Stack
skims.com uses 18 technologies across their website including imgix, Google Fonts, Okta, and more.
Media
imgix
Fonts
Google Fonts
Authentication
Okta
Security
HSTS
Cloud & Hosting
Cloudflare
Privacy & Consent
OneTrust
Traffic & Audience
skims.com receives approximately 11.6M monthly visitors and ranks #3,598 globally. The website has a bounce rate of 45% with visitors viewing an average of 5.6 pages per visit. Users spend an average of 2:39 on the site.
The majority of skims.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about skims.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit skims.com directly at https://skims.com.