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shapermint.com

26 technologies
VerifiedGrowingVisit4.8M/mo$12M5626 Tech10 Leads
Deep Dive

Shapermint: The 800M Visits Giant

How a bootstrapped shapewear brand built a direct-to-consumer empire with 56 employees

Shapermint isn't just another DTC brand; it's a traffic behemoth that outperforms most Fortune 500 companies in monthly web visits. With a lean team of 56, they've cracked the code on high-volume, low-friction shapewear commerce.

4.8M
monthly visits
#11K
global rank
65%
direct traffic
38K+
Trustpilot reviews

"Shapermint proves you don't need a massive headcount to build a massive brand—you need obsessive focus on conversion and retention."

The Traffic Paradox

Here's the anomaly: only 18% of Shapermint's traffic comes from organic search, yet they rank for high-volume terms like 'shapewear' (32K monthly searches). The real magic is in direct traffic (65%)—a testament to brand recall and repeat purchases. They've built a self-sustaining flywheel where customers return without needing SEO crutches.

The Retention Machine

With 38,449 Trustpilot reviews and a 3.8/5 rating, Shapermint has turned commodity shapewear into a subscription-like business. Their secret? A customer retention strategy led by Enzo Fraletti that focuses on lifetime value over acquisition cost. The 'shapermint bra' keyword alone drives 1,590 monthly searches—proving they've successfully expanded beyond waist trainers into everyday essentials.

The tech stack reveals a performance-obsessed operation: Swiper for mobile UX, PWA capabilities for app-like speed, and Hotjar for behavioral insights. They're not just selling products; they're optimizing every millisecond of the user journey.

  • Bootstrapped efficiency: $11.5M revenue with just 56 employees (≈$205K per employee)
  • Direct traffic dominance: 65% of visitors type the URL directly—a rare feat in DTC
  • Global but focused: Top markets are undefined in data, but Canada alone drives 13% of traffic
  • Product expansion: From shapewear to bras, leggings, and undies—category extension done right
No VC funding (bootstrapped or angel-backed only)
Direct traffic moat: 65% of visitors come directly
Low organic search share (18%)—vulnerable to algorithm changes
Lean operations: 56 employees generate $11.5M
Rating is 'good' (3.8/5), not 'excellent'—room for improvement
High review volume: 38K+ Trustpilot reviews build social proof

The Anti-Amazon Playbook

Shapermint wins by being hyper-specialized in a niche Amazon hasn't fully conquered: intimate apparel for every body. With 4.8M monthly visits and a direct-traffic moat, they're not just surviving—they're redefining how DTC brands scale without burning cash on ads.

What tech stack does Shapermint use?

53 detected
Security1
Programming Languages1
Customer Support1
A/B Testing1
Web Standards1
UI Libraries1
CSS Frameworks1
JavaScript Libraries2
Frontend Frameworks1
Tracking & Analytics27
F
Facebook Pixel
G
Google Analytics
G
Google Tag Manager
G
Google Tag Manager
S
Segment
H
Hotjar
H
Hotjar
P
Pinterest Tag
T
Twitter Pixel
M
Microsoft Ads (Bing)
C
Cloudflare Insights
G
Google Tag Manager
S
Segment
G
Google Analytics
G
Google DoubleClick
T
TikTok Pixel
F
Facebook Pixel
B
Bing
H
Hotjar
A
Amazon CloudFront
T
Twitter Ads
P
Pinterest
T
Twitter/X
F
Facebook
A
Analytics Service
Z
Zendesk
T
Tracking Pixel

How much traffic does Shapermint get?

Traffic & Engagement

6.0M
Monthly Visits
+5.3%
3.4
Pages/Visit
8:02
Avg. Duration
60%
Bounce Rate
Monthly Traffic Trend+20%
5.0M
Oct 2025
Oct
5.7M
Nov 2025
Nov
6.0M
Dec 2025
Dec

Rankings

#9,743
Global Rank
#2,405
United States Rank
Retail
Category

Backlinks & Authority

44.7K
Backlinks
2.5K
Ref. Domains
51
Authority Score
Low
Penalty Risk
Backlinks Trend+5%
42.4K
Jul 2025
Jul
43.6K
Aug 2025
Aug
44.0K
Sep 2025
Sep
44.2K
Oct 2025
Oct
44.8K
Nov 2025
Nov
44.7K
Dec 2025
Dec

Search Traffic

Organic
446.9K
Paid
23.0K

Top Organic Keywords

#1shapermint
165,000 vol48.2%
#1shapermint bra
33,100 vol9.7%
#1shapermint bras
9,900 vol2.9%
#1shapemint
4,400 vol1.3%
#1shapermint discount code
4,400 vol1.3%

Where is Shapermint's audience located?

🇺🇸United States82.1%
🇨🇦Canada10.7%
🇦🇺Australia2.8%
🇬🇧United Kingdom2.6%
🇭🇰Hong Kong0.9%

Device Distribution

Desktop5.9%
Mobile94.1%

What keywords does Shapermint rank for?

5 keywords
1shapermint32.5K vol$1.00
2shapermint canada1.7K vol$0.78
3shapermint bra1.6K vol$0.92
4shapewear32.6K vol$1.39
5shapermint login850 vol$4.98

How is Shapermint's SEO?

Open Graph Image

OG Image preview
og:image

https://cdn.shapermint.com/assets/images/shapermint/shapermint.jpg

Meta Tags

title61 chars

Shapermint | Bras, Shapewear, Leggings, Undies for Every Body

description134 chars

At Shapermint shop the most comfortable shaping essentials including bras, shapewear, underwear, leggings, and more at amazing prices.

languageEN-US

Schema Types

Organization

What is Shapermint's revenue?

$12M
Annual Revenue
56
14%
Employees
$205K
Revenue/Employee
Irvine, United States
Headquarters

Who works at Shapermint?

Loading leads...

What do customers think of Shapermint?

Shapermint

Shapermint

3.8
38,449 reviews
✓ Claimed

Categories

Clothing Store#209Women's Clothing Store#79

Activity & Engagement

Reply Rate
99.2050209205021%
Avg. Reply Time
1.0 days
Claimed Date
11/8/2018

Contact Information

Address:
US

Reviews (20)

Filter by rating:
Cristina Idrovo
1/21/2026
🇺🇸 United States2 reviewsOrganicUnverified
Experience date: 1/6/2026
Great customer service

I ordered wrong size, I reached out to customer service and they were very helpful and very quick to address my issue, bra I bought is very comfortable, first time in my life that I'm not using underwire and so far so good

Elizabeth R.
1/21/2026
🇺🇸 United States2 reviewsOrganicUnverified
Experience date: 1/14/2026
Customer Service is Great!!

Sometimes things get delivered to the wrong address through no fault of Shapermint. Their customer service actively worked very hard to correct the mistake and I got my replacement order almost immediately. I appreciate all the ha4d work they did to correct the mistake. I honestly love their products and will continue to order from them. Thank you again for all your help!!

customer
1/21/2026
🇨🇦 Canada2 reviewsOrganicUnverified
Experience date: 11/30/2025
Very comfortable leggings!

Most comfortable shape wear I have ever worn

Mrs Narelle Aitken
1/21/2026
🇦🇺 Australia2 reviewsOrganicUnverified
Experience date: 1/9/2026
bandeau bra

Bought a bandeau bra. Excellent service

Lynda Thibert
1/20/2026
🇨🇦 Canada2 reviewsAFSv2Verified
Experience date: 1/20/2026
Very comfortable

Very comfortable

Frequently Asked Questions about Shapermint

What is Shapermint's Revenue?
Shapermint generates approximately $12M in annual revenue. With 56 employees, that's $205,200 per employee.
What does Shapermint do?
At Shapermint shop the most comfortable shaping essentials including bras, shapewear, underwear, leggings, and more at amazing prices.
How fast is Shapermint growing?
Shapermint has grown by 5.3% in the last 6 months according to traffic data. employee count has changed by 14% year over year.
How do people interact with Shapermint?
When visiting Shapermint, visitors view an average of 3.4 pages per visit, and spend around 8:02 on the site, and the bounce rate is 60.4%.
How do people find Shapermint?
5.5M people (92%) visit Shapermint directly. 446.9K (7%) find them through organic search. 23.0K (0%) come through paid advertising.
Who uses Shapermint?
Shapermint's top market is United States with 4.9M visitors (82.1%). Canada is 2nd with 637.4K (10.7%). Australia is 3rd with 165.3K (2.8%).
What technologies does Shapermint use?
Shapermint uses 26 technologies across their website including Fonts, Security, Programming Languages. Key technologies include Font Awesome, HSTS, PHP.
Who are Shapermint's competitors?
Shapermint's main competitors include Honeylove, SKIMS. These companies operate in similar markets and compete for the same customer base.
What do customers think of Shapermint?
Shapermint has a Trustpilot score of 3.8 out of 5 (4 stars) based on 38,449 customer reviews.

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About shapermint.com

At Shapermint shop the most comfortable shaping essentials including bras, shapewear, underwear, leggings, and more at amazing prices.

Company Overview

shapermint.com
Website
lifestyle
Industry
#11,373
Global Rank
4.8M
Monthly Visitors
26
Technologies
10+
Employees

shapermint.com Key Pages

Contact shapermint.com

Technology Stack

shapermint.com uses 26 technologies across their website including Font Awesome, HSTS, PHP, and more.

Fonts

Font Awesome

Security

HSTS

Programming Languages

PHP

CMS

Contentful

Cloud & Hosting

AWS CloudFront, Cloudflare

Advertising

DoubleClick Floodlight, Microsoft Ads, Pinterest Tag, Twitter Pixel +3 more

Traffic & Audience

4.8M
Monthly Visits
52%
Bounce Rate
3.8
Pages/Visit
3:00
Avg. Duration

shapermint.com receives approximately 4.8M monthly visitors and ranks #11,373 globally. The website has a bounce rate of 52% with visitors viewing an average of 3.8 pages per visit. Users spend an average of 3:00 on the site.

The majority of shapermint.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is shapermint.com?
At Shapermint shop the most comfortable shaping essentials including bras, shapewear, underwear, leggings, and more at amazing prices.
What technologies does shapermint.com use?
shapermint.com uses 26 technologies including Font Awesome, HSTS, and 20 more. View the full tech stack analysis above.
How do I contact shapermint.com?
You can contact shapermint.com via email at [email protected] or through their contact page.
What are shapermint.com's social media accounts?
shapermint.com is active on twitter, youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
How popular is shapermint.com?
shapermint.com receives approximately 4.8M monthly visitors and ranks #11,373 globally. Traffic is growing by 36.3% month-over-month.

Related Searches

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This page provides publicly available information about shapermint.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit shapermint.com directly at https://shapermint.com.