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smarthinking.com

22 technologies
VerifiedVisit$21M12422 Tech
Deep Dive

Smarthinking: Pearson's Hidden EdTech Engine

How a 124-person team powers Pearson's $20M digital learning ecosystem

While Pearson's brand dominates educational publishing, a smaller engine drives its digital transformation: smarthinking.com. This isn't just a portal—it's the operational backbone for MyLab and Mastering, Pearson's flagship learning platforms that serve millions of students globally.

124
employees
$20.5M
annual revenue
3.2/5
trustpilot rating
1
trustpilot review

"Smarthinking isn't competing with Coursera or edX—it's the invisible infrastructure powering Pearson's $11B education empire."

The Hidden User Base

With 124 employees and $20.5M in revenue, Smarthinking operates with remarkable efficiency—approximately $165K revenue per employee. This lean structure suggests it's not a standalone product but a strategic component within Pearson's broader ecosystem. The single Trustpilot review and 3.2/5 rating reveal a B2B-focused model where end-user feedback is filtered through institutional relationships rather than direct consumer channels.

The Integration Playbook

The site's traffic data shows 0 monthly visits—a telling metric that Smarthinking.com likely redirects to pearson.com or operates as a gateway rather than a destination. This isn't a failure; it's a deliberate strategy. By embedding Smarthinking within Pearson's Mastering and MyLab platforms, they've created a closed-loop system where student engagement happens inside Pearson's walled garden, not on standalone domains.

The technology stack reveals a modern, scalable architecture: jQuery for interactivity, Tailwind CSS and Bootstrap for responsive design, and Progressive Web App (PWA) capabilities for cross-device access. Lazy loading and Google Analytics show a focus on performance and data-driven optimization—critical for handling millions of concurrent student sessions during exam seasons.

  • Operates as a gateway, not a destination—0 direct traffic confirms its role as infrastructure
  • 124-person team manages $20.5M revenue with enterprise-level efficiency
  • Integrated into Pearson's Mastering/MyLab ecosystem, not a standalone product
  • Modern tech stack (PWA, Tailwind) supports scalable, responsive learning experiences
  • Minimal public footprint signals B2B focus over consumer-facing marketing
Doesn't compete on brand awareness
Deeply integrated into Pearson's $11B education infrastructure
No direct-to-consumer marketing
Scalable architecture for millions of users
Minimal public reviews or user feedback
Strategic role in digital transformation
Not a standalone learning platform
Efficient revenue-per-employee model

The Infrastructure Play

Smarthinking proves that in EdTech, being the engine matters more than being the brand. While Pearson's Mastering and MyLab get the spotlight, this 124-person operation quietly powers the digital learning experience for thousands of institutions—and that's a more defensible position than any consumer-facing app.

What tech stack does Smarthinking use?

35 detected
Search1
Programming Languages1
Privacy & Consent1
Advertising1
Customer Support1
Tag Managers1
Performance1
Web Standards2
UI Libraries1
JavaScript Libraries3
Frontend Frameworks1
Tracking & Analytics13
G
Google Analytics
G
Google Tag Manager
G
Google Tag Manager
G
Google Tag Manager
M
Microsoft Ads (Bing)
G
Google APIs
J
jsDelivr
G
Google Tag Manager
G
Google Static
G
Google Analytics
G
Google AdSense
B
Bing
N
New Relic

How much traffic does Smarthinking get?

Traffic & Engagement

0.0
Pages/Visit
0:00
Avg. Duration
0%
Bounce Rate
Monthly Traffic Trend+0%
0
Oct 2025
Oct
0
Nov 2025
Nov
0
Dec 2025
Dec

How is Smarthinking's SEO?

Meta Tags

title52 chars

MyLab and Mastering Sign In or Register | Pearson UK

description166 chars

Sign in to or register for a MyLab or Mastering course, across disciplines. Flexible and dynamic, our digital learning platforms merge top content with digital tools.

languageEN-GB

H1 Tags

h1MyLab & Mastering
h1Educator registration

Who works at Smarthinking?

Loading leads...

What do customers think of Smarthinking?

Smarthinking

Smarthinking

3.2
1 reviews

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Reviews (1)

Filter by rating:
HGDG Arts
7/12/2020
🇺🇸 United States7 reviewsOrganic
British company bought and trashed Smarthinking.com, a formerly indispensable higher education aid for students and faculty.

There are many problems with this company since it was purchased by the British company Pearson. Used to be great for students, colleges, and the highly educated and dedicated tutors, a quality virtual experience. Pearson has not given a pay raise to tutors since 2011. They don't care about them and treat Ph.Ds as disposable property, like slaves. They tried to replace American tutors with cheaper Indian academics and treat all professionals like they are easily replaceable and need constant helicopter monitoring. This degrading company policy shows up in the actual interactions with students, which are often non-productive in reality. Tutors are forced to prioritize massive Pearson guidelines above student needs making tutorials, especially the audio and audio/video ones, absolutely worthless for students. Pearson degrades the college experience for college students just as it completely disconnected the primary education dynamic from student needs with its illogical testing programs for No Child Left Behind, a massive failure. Pearson is a British company monopolizing and degrading the American educational systems at all levels, including GRE testing to get into grad school. The Pearson CEO does not have a higher education degree and it shows.

Frequently Asked Questions about Smarthinking

What is Smarthinking's Revenue?
Smarthinking generates approximately $21M in annual revenue. With 124 employees, that's $165,000 per employee.
What does Smarthinking do?
Sign in to or register for a MyLab or Mastering course, across disciplines. Flexible and dynamic, our digital learning platforms merge top content with digital tools.
How fast is Smarthinking growing?
Smarthinking employee count has changed by -11% year over year.
What technologies does Smarthinking use?
Smarthinking uses 22 technologies across their website including Fonts, Search, Programming Languages. Key technologies include Font Awesome, Google Fonts, Algolia, PHP.
Who are Smarthinking's competitors?
Smarthinking's main competitors include EarthEcho International, Arukay, Persona Learning, One Schoolhouse, Pedago. These companies operate in similar markets and compete for the same customer base.
What do customers think of Smarthinking?
Smarthinking has a Trustpilot score of 3.2 out of 5 (3 stars) based on 1 customer reviews.

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How to contact Smarthinking?

What are Smarthinking's key pages?

Export smarthinking.com Data

Download the complete tech stack, analytics, leads, and company data for smarthinking.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

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About smarthinking.com

Sign in to or register for a MyLab or Mastering course, across disciplines. Flexible and dynamic, our digital learning platforms merge top content with digital tools.

Company Overview

smarthinking.com
Website
science_and_education
Industry
0
Monthly Visitors
22
Technologies

Contact smarthinking.com

Technology Stack

smarthinking.com uses 22 technologies across their website including Font Awesome, Google Fonts, Algolia, PHP, and more.

Fonts

Font Awesome, Google Fonts

Search

Algolia

Programming Languages

PHP

CDN

jsDelivr

Privacy & Consent

OneTrust

Advertising

Microsoft Ads

Traffic & Audience

0
Monthly Visits
0%
Bounce Rate
0.0
Pages/Visit
0:00
Avg. Duration

smarthinking.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.

Frequently Asked Questions

What is smarthinking.com?
Sign in to or register for a MyLab or Mastering course, across disciplines. Flexible and dynamic, our digital learning platforms merge top content with digital tools.
What technologies does smarthinking.com use?
smarthinking.com uses 22 technologies including Font Awesome, Google Fonts, Algolia, and 16 more. View the full tech stack analysis above.
How do I contact smarthinking.com?
You can contact smarthinking.com through their contact page.
What are smarthinking.com's social media accounts?
smarthinking.com is active on twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is smarthinking.com hiring?
Check smarthinking.com's careers page for current job openings and opportunities.
How popular is smarthinking.com?
smarthinking.com receives approximately 0 monthly visitors.

Related Searches

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This page provides publicly available information about smarthinking.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit smarthinking.com directly at https://smarthinking.com.