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The Unsexy SaaS That's Eating Workflows
SmartSuite's $5.9M revenue play to replace Asana, Monday, and Jira with one platform
While Silicon Valley obsesses over AI chatbots, SmartSuite is quietly building a $13M-funded empire by doing the boring work of unifying GRC, IT, and project management. They're not flashy—they're functional.
"They're not trying to win a feature race—they're betting that convergence is the real moat."
The Founder's Dilemma
SmartSuite was built by Jon Darbyshire and Tara Darbyshire, who likely faced the classic SaaS sprawl problem. Instead of another point solution, they're building the 'one platform' promise that every vendor claims but few deliver. With 45 employees and $13M in funding, they're still in the scrappy phase—big enough to scale, small enough to pivot.
The Traffic Paradox
Here's the anomaly: 61% direct traffic vs 27% organic. This isn't a viral product—it's a sales-driven machine. People don't stumble upon SmartSuite; they're brought in by sales teams or enterprise mandates. The 10K monthly searches for 'smartsuite' suggests a loyal base, but the 240K searches for 'servicenow' (their top competitor) shows the mountain they're climbing.
The product stack reveals their ambition: jQuery and Bootstrap suggest a mature, stable codebase rather than bleeding-edge tech. They're not chasing trends—they're building reliability. The 144K backlinks are impressive for a company this size, indicating strong content marketing and partnership plays. But the Trustpilot score of 2.9/5 with only 2 reviews screams 'early stage enterprise'—they're not targeting the masses yet.
- Convergence over specialization: GRC + IT + Projects in one platform
- Sales-led growth: 61% direct traffic indicates heavy outbound/enterprise motion
- The 'servicenow' gap: 240K searches for their biggest competitor is both a threat and an opportunity
- Stable tech stack: jQuery/Bootstrap over React/Vue suggests reliability-first engineering
The Unsexy Winner's Playbook
SmartSuite isn't chasing hype—they're betting that in a world of 50+ SaaS tools, the one platform that actually works will win by default. The question isn't if they'll grow, but whether they can scale fast enough to catch the enterprise wave before incumbents lock it down.
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https://cdn.prod.website-files.com/60c1fb51c4706f216cc5b134/61b1e97f2e923565ed87e025_SmartSuite-OG.jpg
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One Platform for Managing Work | SmartSuite
SmartSuite is a collaborative work management platform that enables teams to plan, track and manage workflows, projects and everyday tasks. Try it free today!
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Reviews (2)
Horrible support!!
Horrible support!!! Looks like a great product... but support is absolutely non-existant!! Which is really disappointing.
Support inexistant. Service à éviter ! - Non-existent support. Service to avoid.
Nous déconseillons fortement les services de cette entreprise. Le support est totalement inexistant. Deux e-mails envoyés et consultés par l’entreprise (lecture confirmée par notre tracker d’e-mails), laissés à chaque fois sans réponse. Nous avons demandés à plusieurs reprises à l’entreprise de bien vouloir faire le nécessaire pour supprimer notre compte ainsi que toutes données qui y sont associées, ne trouvant aucun lien de suppression de compte dans l’application et la version Web. Nous demandons donc encore une fois à l’entreprise de prendre notre demande au sérieux et de réagir. Sans réaction de leur part, nous publierons en masse sur internet, les réseaux des avis de ce genre afin que d’éventuels futurs utilisateurs / clients sachent à quoi s’en tenir en utilisant les services de SmartSuite. Un conseil : passez votre chemin, service à éviter. English : We strongly advise against the services of this company. The support is totally non-existent. Two emails sent and viewed by the company (read confirmed by our email tracker), each time left unanswered. We have repeatedly asked the company to take the necessary steps to delete our account and any data associated with it, as we cannot find any account deletion links in the app and web version. We therefore once again ask the company to take our request seriously and to react. If they do not react, we will publish mass reviews of this kind on the internet, the networks so that potential future users / customers know what to expect when using the services of SmartSuite. A word of advice: move on, service to avoid.
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About smartsuite.com
SmartSuite is a collaborative work management platform that enables teams to plan, track and manage workflows, projects and everyday tasks. Try it free today!
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smartsuite.com uses 28 technologies across their website including Font Awesome, Google Fonts, reCAPTCHA, Webflow, and more.
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Font Awesome, Google Fonts
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reCAPTCHA
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Webflow
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unpkg, jsDelivr
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Amazon Web Services, AWS CloudFront, Cloudflare
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DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads, Facebook Pixel
Traffic & Audience
smartsuite.com receives approximately 310.0K monthly visitors and ranks #117,148 globally. The website has a bounce rate of 38% with visitors viewing an average of 5.4 pages per visit. Users spend an average of 6:32 on the site.
The majority of smartsuite.com's traffic comes from undefined, undefined, .
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