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Smiddle: The $2.8M Niche Play
A tiny player in a massive market, betting on cheap call center tech.
In a market dominated by giants like Five9 and Talkdesk, Smiddle operates in the shadows with a simple promise: contact center software for a fraction of the cost. It’s a bootstrapped operation targeting the underserved small business market, but the numbers reveal a struggle for visibility.
"With only 673 monthly visits, Smiddle isn't playing the volume game—they're playing the margin game."
The SEO Paradox
Their top organic keyword is 'freepbx ai agent' (520 volume), which is technically a competitor (FreePBX is open-source). They are ranking for tools adjacent to their product rather than their own brand. 'Smiddle' itself only sees 20 searches a month, indicating a severe brand awareness gap.
The Ghost Town Traffic
Traffic is almost exclusively undefined (100%). This usually suggests either a data tracking error or a highly localized, non-digital customer base. For a SaaS product, 673 visits is alarmingly low; it implies a heavy reliance on direct sales outreach and demos rather than inbound marketing.
The technology stack is standard but dated—jQuery, Bootstrap, and legacy tracking pixels (LinkedIn Insight Tag, Facebook Pixel). While functional, it lacks the modern feel of high-growth competitors. The Trustpilot rating of 3.8/5 with only 2 reviews suggests a lack of social proof, a critical weakness when asking for trust in a crowded B2B market.
- Revenue-per-employee is ~$100k, which is low for SaaS but typical for service-heavy tech.
- Heavy reliance on 'Ringostat' keywords (8,150 volume), positioning them as a regional alternative.
- The phone number format (+3 725) suggests a specific regional origin (likely Eastern Europe/Central Asia), explaining the undefined global traffic.
The Bootstrapped Reality
Smiddle proves you don't need VC funding to generate revenue, but you do need a marketing strategy to scale.
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Meta Tags
Call center software — program solutions for contact center system, pricing | Smiddle
Customer contact center support software products and tools at a cheap cost ➦ Development of program applications used in simple and advanced customer service call centers: phone calling and agent software ☛ Request a demo and price list! ✆ +3(725)477-35-81 ⓈSmiddleⓈ
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Smiddle
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Reviews (2)
We recommend Smiddle solutions
We recommend Smiddle solutions, we liked the involvement and flexibility in the approach to the project. Not always the Enterprise solution is able to close all the Customers issues at once. But thanks to possibility to spread the Cisco functionality with Smiddle software and services, we were able to employ the solution according to Customers' need. Despite the variety and high number of tasks, there was an optimal and convenient solution to them. We can absolutely recommend Smiddle products and their approach to achieve the necessary result of Cisco optimization projects.
Thank you for your comment. We value every project.
Valued cooperation, Accord Group LLC
Our company has a number of successfully completed projects with the Smiddle team. Smiddle’s extensive experience in the field of Cisco Contact Centers helps us to find solutions that exactly meet the requirements of our customers and optimize the processes. We noted a vendor’s active participation in solving technical tasks, and assistance for the achievement of all the goals.
Thank you for your comment. We always try to work so that our partners become our friends.
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About smiddle.com
Customer contact center support software products and tools at a cheap cost ➦ Development of program applications used in simple and advanced customer service call centers: phone calling and agent software ☛ Request a demo and price list! ✆ +3(725)477-35-81 ⓈSmiddleⓈ
Company Overview
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Phone Numbers
Technology Stack
smiddle.com uses 13 technologies across their website including Font Awesome, Google Fonts, reCAPTCHA, DoubleClick Floodlight, LinkedIn Insight Tag, and more.
Fonts
Font Awesome, Google Fonts
Security
reCAPTCHA
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads, Facebook Pixel
Analytics & Marketing
Google Tag Manager, Google Analytics
CSS Frameworks
Bootstrap, Tailwind CSS
JavaScript Libraries
Slick, jQuery
Traffic & Audience
smiddle.com receives approximately 673 monthly visitors and ranks #10,861,286 globally. The website has a bounce rate of 28% with visitors viewing an average of 3.5 pages per visit. Users spend an average of 3:12 on the site.
The majority of smiddle.com's traffic comes from .
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This page provides publicly available information about smiddle.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit smiddle.com directly at https://smiddle.com.