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smith.ai
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smith.ai

26 technologies
VerifiedGrowingVisit187.2K/mo$127M32826 Tech25 Leads
Deep Dive

Smith.ai: The AI Receptionist Bet

How a 328-person team is quietly capturing the $127M lead generation market

While everyone chases generative AI, Smith.ai is executing a disciplined play in a far more tangible market: capturing and converting leads for small businesses. They've built a $127M revenue engine by blending AI agents with human receptionists—a hybrid model that is winning despite the hype cycle.

$127.2M
Annual Revenue
328
Employees
54%
Direct Traffic
4.3/5
Trustpilot Score

"Smith.ai isn't selling AI; they're selling time back to small business owners who are drowning in missed calls."

The Hybrid Moat

The data reveals a telling traffic split: 54% direct vs. 35% organic. This isn't a viral growth play; it's a high-intent, high-trust business. Customers aren't discovering Smith.ai through content marketing—they're searching for it by name or being referred. With 5,180 monthly searches for 'smith ai', brand equity is their primary asset, creating a defensive moat against generic 'ai receptionist' competitors.

Product-Market Fit

The keyword strategy reveals a sophisticated funnel. They capture broad intent with 'ai receptionist' (9,640 monthly volume) while defending branded searches ('smith.ai', 'smithai'). This dual approach targets both the curious explorer and the ready buyer. The 325 Trustpilot reviews at 4.3 stars suggest they're delivering on the promise: capturing leads that would otherwise vanish.

The tech stack tells a story of pragmatic execution. They're not building bleeding-edge infrastructure; they're leveraging proven tools like jQuery, Tailwind, and Zendesk to ship fast. This suggests a focus on reliability over flash—a crucial differentiator when your product is the front door to a client's business. Every dropped call is a lost customer; they can't afford to be experimental.

  • Hybrid Model: AI handles routine calls, humans step in for complex conversations—a scalability play with a quality ceiling.
  • Vertical Focus: Built specifically for small businesses since 2015, solving a pain point larger enterprises ignore.
  • Speed to Value: 'Setup in minutes' addresses the adoption friction that kills most SaaS products.
They don't chase enterprise contracts or complex integration deals.
They focus on the $50B+ small business services market where lead capture is existential.
They avoid the 'pure AI' hype trap that promises everything but delivers nothing.
They charge premium prices ($127M revenue proves it) for a utility service that justifies itself immediately.

The Unsexy Billion-Dollar Play

While AI startups burn cash chasing AGI, Smith.ai is building a profitable, defensible business in the plumbing of the internet: answering phones. In 2024, that's the smarter bet.

What tech stack does Smith use?

51 detected
Scheduling1
Customer Support1
A/B Testing1
Performance1
Web Standards2
UI Libraries1
JavaScript Libraries1
Tracking & Analytics25
F
Facebook Pixel
T
TikTok Pixel
G
Google Analytics
G
Google Tag Manager
L
LinkedIn Insight Tag
T
Twitter Pixel
R
Reddit Pixel
M
Microsoft Ads (Bing)
A
Amazon CloudFront
G
Google Tag Manager
C
Cloudflare
T
Tracking Service
A
Analytics Service
J
jsDelivr
T
TikTok Pixel
B
Bing
L
LinkedIn Insight Tag
T
Twitter Ads
R
Reddit
F
Facebook Pixel
G
Google DoubleClick
T
Twitter/X
L
LinkedIn
G
Google Analytics
F
Facebook

How much traffic does Smith get?

Traffic & Engagement

187.2K
Monthly Visits
2.5
Pages/Visit
0:43
Avg. Duration
45%
Bounce Rate
Monthly Traffic Trend+7%
175.4K
Oct 2025
Oct
159.8K
Nov 2025
Nov
187.2K
Dec 2025
Dec

Traffic Sources

Search
35%
Direct
54%
Social
2%
Referrals
8%
Email
0%
Paid
1%

Where is Smith's audience located?

🌍58.9%
🌍12.3%
🌍3.0%
🌍1.8%
🌍1.7%

What keywords does Smith rank for?

5 keywords
1smith ai5.2K vol$17.13
2ai receptionist9.6K vol$21.06
3smith.ai790 vol
4smith.ai careers1.0K vol
5smithai760 vol$17.13

How is Smith's SEO?

Open Graph Image

OG Image preview
og:image

https://cdn.prod.website-files.com/5b15ca3d02dd414c89ecc3ed/67b63b20020fdc16e54e3c1e_Smithai_Ads_1200x630.png

Meta Tags

title50 chars

Smith.ai 24/7 AI Receptionists & Live Human Agents

description202 chars

Smith.ai offers the best AI agents and live North America-based receptionists to capture and convert more leads. Call answering, intake, and scheduling for small businesses since 2015. Setup in minutes.

languageEN

H1 Tags

h1The Most Powerful Receptionist Service

What is Smith's revenue?

$127M
Annual Revenue
328
25%
Employees
$388K
Revenue/Employee
Palo Alto, United States
Headquarters

Who competes with Smith?

Who works at Smith?

Loading leads...

What do customers think of Smith?

Smith.ai

Smith.ai

4.3
325 reviews
✓ Claimed

Categories

Telecommunications Service Provider#undefinedCall Center#undefinedTelephone Answering Service#undefinedSoftware Company#undefinedBusiness Development Service#undefinedBusiness to Business Service#undefined

Activity & Engagement

Reply Rate
88.88888888888889%
Avg. Reply Time
2.0 days
Claimed Date
3/13/2018

Contact Information

Address:
P.O. Box 1296
Los Altos, US

Reviews (20)

Filter by rating:
Katlin Swadosh
1/16/2026
🇺🇸 United States1 reviewsBasicLinkVerified
Experience date: 1/16/2026
AMAZING! You won't regret it!

We have tried several different AI answering systems and the best one we've tried so far - by a LANDSLIDE - has been Smith.ai! The whole team at Smith.ai is incredible, they work hard to make the whole experience smooth and flawless, the live receptionists are all on point, and the AI just nails it every time. We are SO happy we made this switch! Cheers!!

Company Response1/16/2026

This absolutely made our day — thank you, Katlin! We love knowing that we stood out against other AI answering solutions by a landslide. Combining great AI call handling with great humans who really know their stuff is exactly what we aim for, and we're glad it’s clicking for your team. We truly appreciate your trust. Cheers right back — we’re excited to continue delivering smooth, flawless call experiences for your business!

Fernando De Sousa (Next Level Painters)
1/14/2026
🇺🇸 United States4 reviewsBasicLinkVerified
Experience date: 1/12/2026
I’m really happy with smith.ai

I’m really happy with smith.ai! I switched from a different answering service and honestly, there’s no comparison. all the calls are transparent and you can see exactly what is going on and listen to the calls. Also they block all spam and sales calls at no charge and only charge for real business calls.

Company Response1/15/2026

Thanks for sharing this, Fernando! Switching providers is a big move, so it means a lot to know the difference is that clear. We appreciate you trusting us with your calls!

Daniel Vasconcelos
1/6/2026
🇧🇷 Brazil1 reviewsBasicLinkVerified
Experience date: 1/6/2026
Smith.ai stands out for their excellent support and user-friendly platform

Smith.ai has been a great partner for our business. Their team is extremely helpful and genuinely committed to solving problems and addressing requests. They follow up quickly, don’t give up until they fully understand your needs, and are always welcoming and polite. On top of that, the platform itself is very user-friendly—easy to navigate and simple to update configurations. Highly recommended.

Company Response1/8/2026

Thanks so much for the glowing review, Daniel! We love hearing that Smith.ai has been a true partner for your business — and that our team’s quick follow-up and problem-solving have made a real difference. We're also glad that our platform’s been easy to navigate. That’s exactly the goal: powerful, but not a puzzle. Really appreciate the recommendation, and we’re excited to keep supporting you as you grow!

CXPRS
1/3/2026
🇺🇸 United States2 reviewsBasicLinkVerified
Experience date: 1/3/2026
The perfect solution when your business is growing

I have been a Smith client for many years now actually eight years. I’ve had a great experience because they have a combination of live people and AI, which is amazing. It’s just the perfect combination and they also make outgoing calls so you can get people to confirm your appointment appointments for you or you can get questions answered without having to waste time making those rounds of calls or adding extra staff if you have a small business like I do.

Company Response1/5/2026

Thank you so much for sharing this — and for being a Smith.ai client for eight years! That kind of long-term trust truly means a lot to us. We’re glad our combination of AI and human receptionists has continued to support your business needs. We really appreciate you trusting us to be part of your day-to-day operations. It’s a privilege to support your growth, and we’re excited to keep building alongside you.

Samantha J
12/31/2025
🇺🇸 United States1 reviewsBasicLinkVerified
Experience date: 12/22/2025
Great service!

Extremely easy to setup and manage! Using Smith.ai and AI reception was an excellent decision for our law firm as we continue to grow.

Company Response12/31/2025

Thanks for the kind words, Samantha! We’re glad the setup and day-to-day management have been smooth, and that AI Receptionist has been a strong fit for your growing firm. We appreciate you trusting Smith.ai with your calls.

Frequently Asked Questions about Smith

What is Smith's Revenue?
Smith generates approximately $127M in annual revenue. With 328 employees, that's $387,919 per employee.
What does Smith do?
Smith.ai offers the best AI agents and live North America-based receptionists to capture and convert more leads. Call answering, intake, and scheduling for small businesses since 2015. Setup in minutes.
How fast is Smith growing?
Smith employee count has changed by 25% year over year.
What technologies does Smith use?
Smith uses 26 technologies across their website including Security, CDN, Cloud & Hosting. Key technologies include HSTS, Cloudflare Turnstile, jsDelivr, Amazon S3, Amazon Web Services.
Who are Smith's competitors?
Smith's main competitors include Ruby. These companies operate in similar markets and compete for the same customer base.
What do customers think of Smith?
Smith has a Trustpilot score of 4.3 out of 5 (4 stars) based on 325 customer reviews.

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About smith.ai

Smith.ai offers the best AI agents and live North America-based receptionists to capture and convert more leads. Call answering, intake, and scheduling for small businesses since 2015. Setup in minutes.

Company Overview

smith.ai
Website
business_and_consumer_services
Industry
#223,364
Global Rank
187.2K
Monthly Visitors
26
Technologies
25+
Employees

Technology Stack

smith.ai uses 26 technologies across their website including HSTS, Cloudflare Turnstile, jsDelivr, Amazon S3, Amazon Web Services, and more.

Security

HSTS, Cloudflare Turnstile

CDN

jsDelivr

Cloud & Hosting

Amazon S3, Amazon Web Services, AWS CloudFront, Cloudflare

Advertising

DoubleClick Floodlight, Microsoft Ads, Twitter Pixel, LinkedIn Insight Tag +3 more

Scheduling

Calendly

Customer Support

Zendesk

Traffic & Audience

187.2K
Monthly Visits
45%
Bounce Rate
2.5
Pages/Visit
0:43
Avg. Duration

smith.ai receives approximately 187.2K monthly visitors and ranks #223,364 globally. The website has a bounce rate of 45% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 0:43 on the site.

The majority of smith.ai's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is smith.ai?
Smith.ai offers the best AI agents and live North America-based receptionists to capture and convert more leads. Call answering, intake, and scheduling for small businesses since 2015. Setup in minutes.
How much does smith.ai cost?
You can view smith.ai's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does smith.ai use?
smith.ai uses 26 technologies including HSTS, Cloudflare Turnstile, jsDelivr, and 20 more. View the full tech stack analysis above.
How do I contact smith.ai?
You can contact smith.ai via email at [email protected] or through their contact page.
What are smith.ai's social media accounts?
smith.ai is active on twitter, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is smith.ai hiring?
Check smith.ai's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is smith.ai?
smith.ai receives approximately 187.2K monthly visitors and ranks #223,364 globally. Traffic is growing by 17.2% month-over-month.

Related Searches

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This page provides publicly available information about smith.ai. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit smith.ai directly at https://smith.ai.