snoozeeatery.com
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Snooze: The $205M Breakfast Disruptor
How a 'breakfast party' built a digital-first empire with 172K monthly visitors
Snooze A.M. Eatery isn't just serving pancakes—it's engineering a digital-first dining experience. With 819 employees and $205M in revenue, this breakfast chain has turned morning meals into a tech-enabled movement, capturing 172K monthly visitors without relying on legacy marketing.
"Snooze doesn't just serve breakfast—they've productized the entire morning dining experience into a scalable, tech-forward brand."
The Digital-First Diner
With 60% of traffic coming from organic search, Snooze has mastered SEO for 'breakfast near me' queries. Their brand search volume (40,910 monthly for 'snooze') shows they've built a loyal following that doesn't just visit—they actively seek them out. The 32% direct traffic indicates strong brand recall, a metric most restaurants fail to achieve.
The Tech Stack Secret
Snooze runs on a modern web stack (Tailwind, Vite, PWA) that most tech startups would envy. With Mark Landes as VP of Technology, they're treating their website like a product—not a brochure. This isn't a restaurant with a website; it's a digital platform that happens to serve incredible eggs Benedict.
The funding story is telling: $5M in funding against $205M revenue suggests a bootstrapped mentality with strategic capital. Unlike VC-chasing food startups, Snooze likely used funding for tech infrastructure and expansion, not just marketing burn. Their leadership team—CFO Bill Long, VP Technology Mark Landes, and VP People & Culture Jeremy Edmonds—reads like a tech company, not a restaurant chain.
- Built a searchable brand: 40K+ monthly searches for 'snooze' alone
- Tech-first approach: Modern PWA stack enables fast, app-like experiences
- Data-driven growth: 60% organic traffic shows SEO mastery, not just foot traffic
- Scalable leadership: Tech and People VPs signal operational excellence
Snooze is a tech company that happens to cook
Their $205M revenue comes from productizing breakfast, not just serving it. The question isn't whether they'll expand—it's whether they'll license their tech stack to other restaurants first.
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Open Graph Image
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Meta Tags
Home - Snooze, an A.M. Eatery
Snooze A.M. Eatery turns the breakfast & brunch restaurant experience into a party, serving the best craveable food. It's breakfast but different!
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About snoozeeatery.com
Snooze A.M. Eatery turns the breakfast & brunch restaurant experience into a party, serving the best craveable food. It's breakfast but different!
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Technology Stack
snoozeeatery.com uses 17 technologies across their website including YouTube Embed, Font Awesome, Sentry, and more.
Video
YouTube Embed
Fonts
Font Awesome
Error Tracking
Sentry
Cloud & Hosting
Cloudflare
Advertising
DoubleClick Floodlight, TikTok Pixel, Google Ads, Facebook Pixel
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
snoozeeatery.com receives approximately 172.1K monthly visitors and ranks #194,169 globally. The website has a bounce rate of 40% with visitors viewing an average of 4.0 pages per visit. Users spend an average of 2:31 on the site.
The majority of snoozeeatery.com's traffic comes from undefined, undefined, .
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