soccer.com
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Soccer.com: The 800-Pound Gorilla of the Pitch
How a 40-year-old e-commerce giant dominates soccer retail with 1.7M monthly visitors
In 1984, while Apple was launching the Macintosh, a small mail-order catalog was shipping soccer gear from North Carolina. Today, that operation is SOCCER.COM—a $35M revenue powerhouse that owns the digital soccer retail space. This isn't just a store; it's a 40-year-old fortress built on trust, inventory, and a traffic moat most startups would kill for.
"Their secret isn't tech—it's 40 years of trust. When parents buy $200 cleats, they don't gamble on a new brand."
The Traffic Moat
59% direct traffic is insane for e-commerce. That means 1M+ people type soccer.com directly into their browser monthly. This isn't SEO magic—it's decades of catalog distribution, tournament sponsorships, and word-of-mouth. The 31% organic search traffic is pure gravy. They're not bidding against Dicks Sporting Goods for 'soccer cleats'; they own the brand.
The Parent Problem
Soccer.com solves the #1 pain point in youth sports: gear anxiety. Parents need the right size, the right brand, and fast shipping before Saturday's tournament. Their 140 employees aren't just salespeople—they're certified experts who know a Predator from a Mercurial. This human layer turns a commodity into a service.
The tech stack reveals their priorities: jQuery, Bootstrap, and legacy frameworks. This isn't a criticism—it's a strategy. They're not a venture-backed startup burning cash on React rewrites. Their site is functional, not flashy. Hotjar and Google Analytics track every click, but the core experience is built on reliability, not innovation. This is a business, not a product lab.
- 40-year brand equity in a space where trust is everything
- 59% direct traffic—a moat no startup can buy
- Expert-led service over algorithmic personalization
- Niche dominance: they own 'soccer' not 'sports'
The Unsexy Unicorn
Soccer.com proves that in niche retail, trust beats technology every time. They're not building a platform—they're building a brand that parents trust with their kid's Saturday morning.
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5 keywordsHow is Soccer's SEO?
Meta Tags
SOCCER.COM - Soccer cleats, Gear, & Apparel Since 1984.
Explore soccer cleats, jerseys, & gear at SOCCER.COM. Trusted since 1984 with top brands, expert picks, and gear for every level of play.
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Soccer.com
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Reviews (20)
Great Prices and Selection
Soccer.com always provides a great selection of soccer related products and at great prices. Becoming a member only adds to that value along with their coupon codes. Whether shopping for yourself, team or club , Soccer.com has it all.
Exactly what I wanted
Exactly what I wanted, in stock, easy ordering process
Soccer.com has always been great and…
Soccer.com has always been great and easy to use
Amazing website to buy gear for kids.
Amazing website to buy gear for kids.
Simple and reliable from what I seen
Simple and reliable from what I seen
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About soccer.com
Explore soccer cleats, jerseys, & gear at SOCCER.COM. Trusted since 1984 with top brands, expert picks, and gear for every level of play.
Company Overview
soccer.com Social Media
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Technology Stack
soccer.com uses 28 technologies across their website including Font Awesome, Google Fonts, PHP, Amazon S3, Cloudflare, and more.
Fonts
Font Awesome, Google Fonts
Programming Languages
PHP
Cloud & Hosting
Amazon S3, Cloudflare
Privacy & Consent
Osano, OneTrust
Advertising
Microsoft Ads, Twitter Pixel, LinkedIn Insight Tag, TikTok Pixel +1 more
Reviews
Bazaarvoice
Traffic & Audience
soccer.com receives approximately 1.7M monthly visitors and ranks #26,393 globally. The website has a bounce rate of 44% with visitors viewing an average of 4.9 pages per visit. Users spend an average of 3:11 on the site.
The majority of soccer.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about soccer.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit soccer.com directly at https://soccer.com.