softrim.com
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Softrim: The Invisible Backbone of Senior Living Tech
A $9.4M powerhouse quietly powering senior living's digital transformation
While Silicon Valley chases AI hype, a 75-person team in the Midwest is solving a far more immediate crisis: the digital infrastructure of America's 28,000 senior living communities. Softrim doesn't sell software—they sell uptime, connectivity, and peace of mind to an industry where a dropped call can mean a missed emergency.
"In senior living, IT isn't a luxury—it's a lifeline. Softrim understands that downtime isn't just inconvenient; it's dangerous."
The Real Estate Tech Paradox
Softrim occupies a fascinating niche: they're 'Real Estate Tech' without selling property software. Instead, they're the critical layer beneath—managing the Wi-Fi that powers nurse call systems, the security cameras that monitor memory care units, and the networks that keep residents connected to families. With $9.4M in revenue, they've proven that infrastructure services can scale in a fragmented, low-margin industry.
The 'Modtrim' Mystery
The data reveals a telling signal: 'modtrim llc' generates 140 monthly searches—more than their actual brand name. This suggests either a persistent brand confusion or a legacy identity that still echoes in their market. For a company with 75 employees and nearly $10M in revenue, this search volume is oddly low, indicating either a hyper-niche B2B sales model or a massive untapped brand awareness opportunity.
What makes Softrim unique isn't their tech stack (jQuery, Bootstrap, and Slick are standard but dated), but their vertical focus. Senior living requires HIPAA-compliant networks, 24/7 support, and understanding of clinical workflows—barriers that generic MSPs can't easily cross. Their leadership team—Frank Parsons (VP), Kevin Harvey (EVP), Rebecca Townsend (VP Sales)—shows a blend of technical and operational expertise, suggesting they speak both the language of IT and the language of care.
- Niche vertical focus creates defensible moat against generic IT providers
- Low website traffic (162 visits) suggests sales-led growth over inbound marketing
- Revenue-per-employee of ~$125K indicates services-heavy model with potential for productization
- Senior living industry tailwinds: aging population + tech adoption acceleration post-COVID
The Quiet Giant in Senior Living's Tech Stack
Softrim proves that boring infrastructure businesses can thrive without hype—especially when lives depend on their reliability.
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Home - Softrim LLC
Softrim specializes in a full spectrum of managed IT services and low voltage technologies used in senior living communities.
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About softrim.com
Softrim specializes in a full spectrum of managed IT services and low voltage technologies used in senior living communities.
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Technology Stack
softrim.com uses 17 technologies across their website including Vimeo, Font Awesome, Google Fonts, reCAPTCHA, and more.
Video
Vimeo
Fonts
Font Awesome, Google Fonts
Security
reCAPTCHA
Programming Languages
PHP
CMS
WordPress
Customer Support
Zendesk
Traffic & Audience
softrim.com receives approximately 162 monthly visitors and ranks #4,101,578 globally. The website has a bounce rate of 35% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
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