sortlist.com
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Sortlist: The Unsung B2B Matchmaker
How a Belgian startup built a $17.8M business matching clients with agencies.
While everyone chases AI and SaaS valuations, Sortlist quietly built a massive, profitable marketplace for the unsexy middle: connecting businesses with marketing agencies. They've turned the fragmented agency discovery process into a €13.6M revenue engine.
"They aren't selling software; they're selling the *absence* of a headache."
The Trust Gap Problem
Agency discovery is notoriously broken. Companies spend weeks vetting portfolios, chasing quotes, and hoping for reliability. Sortlist inserts itself as the verification layer. With 830 Trustpilot reviews and a 3.6/5 rating, they aren't perfect, but they're the closest thing to a trusted directory in a chaotic industry. The traffic is sticky—37% direct traffic suggests users aren't just browsing; they're returning to solve a recurring problem.
The SEO Moat
The real engine here is organic search. With 49% of traffic coming from organic search and over 557,000 backlinks, Sortlist has built a massive content moat. Ranking for high-volume terms like 'marketing agency' (35K volume) isn't accidental; it's the result of dominating long-tail local searches. They own the intent when a business manager types 'digital marketing agencies in camboda'—a hyper-specific query that converts.
The tech stack is telling. They use Tailwind CSS, Vite, and modern frameworks, but the product is fundamentally a data aggregation and matching engine. The heavy lifting isn't in the UI; it's in the database of agencies and the algorithm that matches them to project requirements. The fact that 'sortlist' itself drives 13,450 monthly searches proves they've achieved brand recognition in a crowded space.
- Dominates long-tail SEO for hyper-local agency searches
- Leverages direct traffic (37%) as a proxy for user retention
- Monetizes the 'discovery' phase of the B2B service lifecycle
- Operates with a lean 127-person team for $17.8M revenue
The Quiet Marketplace Winner
Sortlist proves that in B2B, owning the discovery layer is more valuable than building the tools.
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5 keywordsHow is Sortlist's SEO?
Open Graph Image
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Building Great Business Stories. - Sortlist
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Reviews (20)
Highly effective.
I’ve tried several B2B platforms before, but this is the first time one has actually delivered real results. While my initial selection yielded mixed results, the Sortlist team personally reached out to offer better alternatives. Every agency they recommended was top-tier: they all showed up, delivered professional pitches, and provided clear quotes. The level of personalization and follow-up is unmatched. I’ve successfully hired an agency through them and couldn't be happier with the process. Highly recommended if you want to skip the noise and get straight to quality providers.
These guys are very professional at…
These guys are very professional at their work, the customer service is very impressive. i wish they grow more, and definitely they will. thanks Sortlist
Very quick resolution of my request
Very quick resolution of my request, especially considering the short notice. I really appreciated the responsiveness and efficiency.
The proactive And personal approach of Sortlist
The proactive approach of Sortlist, the personal conversation make a huge difference. The agencies offered were all very professional and I found a really good agency among those offered. The agencies’ self presentations appeared really accurate. I would use Sortlist happily in the future again.
User-friendly
User-friendly, tailor-made follow-up and support, rapoid identification of expert resources and providers
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About sortlist.com
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Technology Stack
sortlist.com uses 19 technologies across their website including Google Fonts, Sentry, Laravel, and more.
Fonts
Google Fonts
Error Tracking
Sentry
Backend Frameworks
Laravel
CMS
Webflow
Cloud & Hosting
Cloudflare
Advertising
Microsoft Ads
Traffic & Audience
sortlist.com receives approximately 326.8K monthly visitors and ranks #144,824 globally. The website has a bounce rate of 47% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 1:01 on the site.
The majority of sortlist.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about sortlist.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit sortlist.com directly at https://sortlist.com.