sparted.com
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Sparted: Mobile Learning's Quiet Giant
A $5.3M revenue bootstrapped powerhouse disrupting corporate training from France
While edtech unicorns chase vanity metrics, Sparted quietly builds a €5M+ revenue engine by solving the most boring problem in enterprise: making training stick. Their secret weapon? Turning corporate learning into a mobile-first, social addiction.
"They're not selling LMS software—they're selling attention economy tactics wrapped in HR compliance training."
The ATAWADAC Playbook
Sparted's content strategy is pure genius. They rank #1 for 'atawadac' (450 monthly searches)—a niche micro-learning acronym—while competitors fight for generic 'corporate training' scraps. This is textbook SEO arbitrage: own the vocabulary of your early adopters, then expand. Their blog on 'taxonomie de bloom' (5,400 monthly searches) proves they understand that instructional designers are their true buyers, not HR managers.
The 40-Person Revenue Machine
With 40 employees generating €5.3M, Sparted achieves €132K revenue per employee—excellent efficiency for a B2B SaaS. Compare this to typical LMS players who bloat headcount before product-market fit. Their team structure suggests a heavy product/engineering focus (UI/UX Designer Hugo Labbé is public-facing), meaning they ship fast while competitors drown in sales overhead.
The Trustpilot rating of 3.2/5 with only 1 review is telling. This isn't a product-led growth machine—it's a sales-led enterprise play. Sparted doesn't need viral reviews; they need procurement signatures. Their 35% direct traffic proves this: decision-makers bookmark them and return, not random visitors.
- Bootstrap mentality: 40 people, €5.3M revenue, zero disclosed funding
- SEO moat: Owns niche instructional design keywords competitors ignore
- Mobile-first DNA: 'Mobile learning' is literally in their tagline
- Social engineering: Built Twitter, YouTube, LinkedIn, Facebook, Instagram presence
Sparted is the anti-unicorn worth studying
They prove you don't need $50M in funding to build a €5M+ revenue business—just ruthless focus on a niche, mobile-first UX, and SEO content that speaks the customer's secret language. For founders: this is your playbook for bootstrapping in edtech.
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SPARTED | Le mobile learning pour vos équipes
Découvrez LA solution de mobile learning en entreprise pensée pour atteindre vos objectifs en engageant durablement vos apprenants grâce à un apprentissage ludique, sociale et simple d'utilisation.
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Defective apps
This company produces a lot of apps but most of them simply don't work without "magic". I did manage to have one app working, but it had so many errors and bugs that the developer blocked my account after I informed him about all the faults.
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About sparted.com
Découvrez LA solution de mobile learning en entreprise pensée pour atteindre vos objectifs en engageant durablement vos apprenants grâce à un apprentissage ludique, sociale et simple d'utilisation.
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Technology Stack
sparted.com uses 19 technologies across their website including YouTube Embed, Google Fonts, HSTS, and more.
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YouTube Embed
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Google Fonts
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HSTS
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Webflow
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AWS CloudFront, Cloudflare
Traffic & Audience
sparted.com receives approximately 3.3K monthly visitors and ranks #5,031,403 globally. The website has a bounce rate of 42% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:47 on the site.
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