speakeasy.net
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Speakeasy.net: The Speed Test Trojan Horse
How a legacy ISP brand built a 545K monthly visit traffic engine with a single tool
Speakeasy.net is a ghost with a purpose. The domain redirects to Fusion Connect, yet retains a weaponized identity: a speed test tool that pulls 545,494 monthly visits. This isn't a website; it's a lead generation funnel disguised as a utility.
"They don't sell internet; they sell the diagnosis of it. The revenue comes after the test."
The Long-Tail SEO Moat
While competitors fight for 'VoIP provider,' Speakeasy owns 'speed test' with 24.5M monthly searches. They capture high-intent users at the moment of frustration—slow internet—then upsell cloud solutions. It's a classic bait-and-switch, but the bait is genuinely useful.
The Brand Zombie Strategy
Fusion Connect acquired Speakeasy years ago but kept the domain alive. Why? 43% of traffic is direct—people typing 'speakeasy.net' expecting a speed test. That's 234K monthly visitors who trust a brand that technically doesn't exist anymore. It's brand equity extraction at its finest.
The tech stack reveals the strategy: Tailwind CSS, Vite, and Google Analytics. It's lightweight, fast, and optimized for one thing—converting speed testers into B2B leads. The site is a minimalist funnel, not a content hub. Every element drives toward the '[email protected]' endpoint.
- Traffic Arbitrage: Captures 24M+ searches for a free tool, monetizes via B2B upsell.
- Legacy Brand Value: 43% direct traffic proves old domains are digital real estate.
- Product-Led Growth: The speed test is the Trojan Horse; the real product is enterprise networking.
The Silent Giant of B2B Funnels
Speakeasy proves you don't need a fancy product to win—you need a utility that captures desperation.
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Open Graph Image
https://www.speakeasy.net/hubfs/images/social-share/fusion-connect.jpg
Meta Tags
Fusion Connect - Formerly Speakeasy, Business Phone, Network & Cloud Solutions Provider
Check your internet speeds with our online speed test. Fusion Connect is your cloud solution provider for VoIP, MS Teams, internet, & networking.
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About speakeasy.net
Check your internet speeds with our online speed test. Fusion Connect is your cloud solution provider for VoIP, MS Teams, internet, & networking.
Company Overview
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Technology Stack
speakeasy.net uses 17 technologies across their website including Font Awesome, Google Fonts, HSTS, Contentful, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS
CMS
Contentful
Cloud & Hosting
Cloudflare
Marketing Automation
HubSpot
Advertising
Microsoft Ads, Facebook Pixel
Traffic & Audience
speakeasy.net receives approximately 545.5K monthly visitors and ranks #119,628 globally. The website has a bounce rate of 57% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 0:26 on the site.
The majority of speakeasy.net's traffic comes from undefined, undefined, .
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