spiir.dk
Get leads like Spiir — and thousands more
Build targeted lists by tech stack, traffic, and more
Spiir: The Danish Finance App That Failed to Scale
A 7-person team with $0.7M revenue and a 2/5 Trustpilot rating tells a cautionary tale
Spiir promised to make budgeting 'fun' and automatic for Danes, but 7 years in, it's stuck at $0.7M revenue with a 2/5 Trustpilot rating. This is the story of a product that solved a real problem but couldn't escape the Danish market trap.
"Spiir's 2/5 Trustpilot rating is a brutal reminder: product-market fit isn't enough if you can't scale beyond your first market."
The Growth Ceiling
Spiir's traffic metrics reveal a classic local startup trap: 41,445 monthly visits with 97.6% from Denmark. They've dominated the Danish personal finance niche—ranking #1 for 'spiir' and 'spiir login'—but failed to translate that into international growth. Their organic search traffic sits at just 29%, suggesting heavy reliance on direct, brand-driven traffic rather than scalable SEO.
The Product Paradox
With 304 Trustpilot reviews and a 2/5 rating, Spiir faces a brutal truth: their 'fun' approach to budgeting isn't resonating. The tech stack—jQuery, Bootstrap, Tailwind—suggests they're building for speed over sophistication, but the user feedback indicates execution gaps. For a 7-person team, $0.7M revenue is respectable, but the negative reviews point to deeper product issues that automation alone can't fix.
The keyword data reveals their core struggle: 'spiir' (22,290 monthly searches) dominates, but long-tail terms like 'analyser forbrug' (110 searches) and 'track dine udgifter' (110 searches) show they're fighting for relevance in a crowded Danish fintech space. The 2.4% traffic from 'undefined' countries suggests either tracking issues or international experiments that never materialized.
- 7-person team with $0.7M revenue = $100K per employee (efficient but small)
- 97.6% Danish traffic concentration = zero international strategy
- 2/5 Trustpilot rating = fundamental product-market fit issues
- 29% organic search = over-reliance on direct traffic
- jQuery/Bootstrap tech stack = aging infrastructure for a modern fintech
The Danish Startup Trap
Spiir proves that dominating a small market isn't enough—you need a path to scale, or you'll remain a local champion with a 2-star rating forever.
What tech stack does Spiir use?
How much traffic does Spiir get?
Traffic & Engagement
Traffic Sources
Where is Spiir's audience located?
What keywords does Spiir rank for?
5 keywordsHow is Spiir's SEO?
Open Graph Image
https://www.spiir.dk/media/dg0bpuay/news-feed-post.jpg
Meta Tags
Dine penges bedste ven - Spiir
Slut med kedelige budgetter. Spiir klarer automatisk tallene for dig og gør det nemt og sjovt for dig at være på toppen af dine penge.
What is Spiir's revenue?
Who works at Spiir?
Loading leads...
What do customers think of Spiir?
Spiir
Categories
Activity & Engagement
Contact Information
Reviews (11)
Great app for budgeting - all of your spending is at a glance
All of your spending is at glance with Spiir. Very convenient app and uncomplicated setup. I was able to add most of my local and international accounts except myTU. Understandable as Spiir is currently running a beta version in Lithuania. It also means, that some of the transactions doesn’t get categorized and some user input is still required.
Quality Service, Awesome Support
Support from the team is splendid! They had to manage an issue in August for my bank in particular (I'm from Portugal btw) and after not being able to solve it (always in contact) for quite a bit I was gladly surprised when contacted today (in November) to tell me that it is now up and running! Shows a different level of commitment. Glad I found Spiir really!
Beta version in Lithuanian market works great so far!
Currently, I'm testing a beta version for the Lithuanian market. -- I'm very happy indeed - it's so easy to add all my bank accounts - even Revolut - which was not available in most of the other apps I've tested. -- Also, the fact that I can hide some transactions (e.g. transfers between my accounts) is something I've been waiting for so long. Great stuff, really. -- Also, I'm happy with how the categories work - the app is still learning how to handle them. Meaning that I'm still categorizing some of the transactions (that have not been categorized) and the app learns from it. -- Another great feature is the "#" symbol inside a note, where it is possible to create so-called 'groups'. I found this useful in many ways, e.g. I put #Greece2021 as a note for an expense, and all the expenses with this note can be grouped together. -- I'm still getting my head around the overview tab, but everything seems to be just fine. Since it's a beta version, the app sometimes freezes or works slow but I'm sure it will be fixed soon. Great stuff, team Spiir! 👏🏼
Gave me more control over my capital
This is great, now I finally have an overview of all my expenses in different accounts in the same place, plus Spiir doesn't sell your data. Highly recommended :)
I'm a total personal finance freak and…
I'm a total personal finance freak and have been waiting for a solution similar to Mint (american) to be available in Norway. Spiir has done it and so far I'm happy. The functionalities are not perfect, and not all banks work well in Norway, but so far it saved me hours every month that I used to use to categorise all my spendings manually in another budgeting tool. I hope they improve their browser solution a bit so that it can be used for budgeting, right now the budgeting page is a bit hard to understand.
Hi Joan, We're so happy about your 5 stars! 💪 And your kind message. We're doing our very best to make the experience even better in Norway, day by day 🙏 Have a wonderful day. All the best, Rune K from Spiir
Frequently Asked Questions about Spiir
What is Spiir's Revenue?
What does Spiir do?
How fast is Spiir growing?
What technologies does Spiir use?
Who are Spiir's competitors?
What do customers think of Spiir?
Export Data
Unlock all exports
Download CSVs, JSONs & full reports
How to contact Spiir?
Contact Information
Export spiir.dk Data
Download the complete tech stack, analytics, leads, and company data for spiir.dk in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.
Raw JSON Data
Click "Show" to view the raw API response data
About spiir.dk
Slut med kedelige budgetter. Spiir klarer automatisk tallene for dig og gør det nemt og sjovt for dig at være på toppen af dine penge.
Company Overview
spiir.dk Social Media
Contact spiir.dk
Email Addresses
Phone Numbers
Technology Stack
spiir.dk uses 11 technologies across their website including Cloudflare, OneTrust, Adobe Launch, and more.
Cloud & Hosting
Cloudflare
Privacy & Consent
OneTrust
Tag Managers
Adobe Launch
Web Standards
Twitter Cards, PWA
Build Tools
Vite
UI Libraries
DaisyUI
Traffic & Audience
spiir.dk receives approximately 41.4K monthly visitors and ranks #566,900 globally. The website has a bounce rate of 51% with visitors viewing an average of 4.8 pages per visit. Users spend an average of 2:42 on the site.
The majority of spiir.dk's traffic comes from undefined, .
Frequently Asked Questions
What is spiir.dk?
What technologies does spiir.dk use?
How do I contact spiir.dk?
What are spiir.dk's social media accounts?
How popular is spiir.dk?
Related Searches
This page provides publicly available information about spiir.dk. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit spiir.dk directly at https://spiir.dk.