spinks.co.uk
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Spinks: The Invisible Giant of Comfort
How a 13-person company dominates the $2B spring component market
While you obsess over smart mattresses and sleep tracking, a 13-person company in the UK quietly supplies the springs for millions of premium beds worldwide. Spinks isn't selling sleep—they're engineering the physics of comfort itself.
"They don't compete with mattress brands—they enable them. That's the ultimate B2B power move."
The Micro-Coil Revolution
Spinks operates in the $2B spring component market, but their secret weapon is microcoil technology. Their proprietary microcoil springs create zoned support systems that traditional manufacturers can't replicate. With 1.8M in revenue from just 13 employees, they're generating $138K per head—profitability that would make most SaaS companies jealous.
The SEO Paradox
Here's the contradiction: Spinks ranks for 'springs' (12,280 monthly searches) and 'harrison spinks' (1,030 searches), yet their total traffic is just 1,010 visits. This reveals their true market position—they're a supplier, not a consumer brand. Their customers aren't searching for 'springs to buy'; they're searching for 'Harrison Spinks'—the parent company's flagship mattress brand.
The company's tech stack tells a story of pragmatic engineering over flash. jQuery and Bootstrap remain core tools, while Tailwind CSS signals modern front-end work. No fancy headless CMS, no React—just reliable, battle-tested technologies that serve a functional purpose. This isn't a tech company pretending to be in furniture; it's a furniture company that happens to use technology.
- 13 employees generating $1.8M in revenue ($138K/employee)
- Dominates 'springs' keyword with 12,280 monthly searches
- 62% organic traffic proves strong B2B brand recognition
- Supply chain partner to luxury mattress brands globally
- Microcoil technology differentiator in crowded market
The B2B Sleeping Giant
Spinks proves that in B2B manufacturing, being indispensable to the right customers matters more than being visible to everyone. Their 13-person team doesn't need millions of visitors—just the right ones.
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Meta Tags
Microcoil Springs & Pocket Springs | Bespoke Spring Components | Spinks
Spinks is one of the leading suppliers of quality spring components in the world, delivering truly inspirational comfort technology.
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About spinks.co.uk
Spinks is one of the leading suppliers of quality spring components in the world, delivering truly inspirational comfort technology.
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spinks.co.uk uses 14 technologies across their website including Font Awesome, Adobe Fonts, PHP, WordPress, and more.
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Font Awesome, Adobe Fonts
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PHP
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WordPress
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Twitter Cards, RSS
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DaisyUI
Traffic & Audience
spinks.co.uk receives approximately 1.0K monthly visitors and ranks #13,844,851 globally. The website has a bounce rate of 42% with visitors viewing an average of 1.3 pages per visit. Users spend an average of 0:02 on the site.
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