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splitmetrics.com
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splitmetrics.com

18 technologies
VerifiedGrowingVisit124.3K/mo$27M17618 Tech25 Leads
Deep Dive

SplitMetrics: The Apple Ads Powerhouse

Deep dive into the $27M revenue platform optimizing the App Store's toughest battleground

While the world obsesses over Google and Facebook, a quiet giant is mastering the most valuable mobile real estate: the Apple App Store. SplitMetrics doesn't just manage ads; it owns the infrastructure for launching and scaling apps on iOS, turning Apple's opaque algorithms into predictable revenue streams.

$27.1M
Annual Revenue
176
Employees
124K
Monthly Visits
46%
Organic Traffic

"In the Apple Ads economy, SplitMetrics isn't playing the game—they're building the stadium."

The Apple Ads Specialist

SplitMetrics capitalizes on a massive market gap: Apple Search Ads is a $20B+ market with notoriously poor native tooling. Their platform provides the sophistication enterprise app marketers need—A/B testing creatives, managing campaigns across multiple markets, and optimizing for Apple's specific attribution model. They're not competing with Google Ads managers; they're solving for the Apple ecosystem exclusively.

The Traffic Paradox

Here's the fascinating data: 39% of SplitMetrics' traffic is direct, not organic. This signals strong brand recognition in a niche B2B market. With only 124K monthly visits but $27M in revenue, they demonstrate classic enterprise SaaS economics—fewer, higher-value customers. The 'undefined' top countries suggest either a technical data issue or a truly global, distributed customer base without geographic concentration.

Their tech stack reveals a modern, performance-focused approach. Using Tailwind CSS and Bootstrap for rapid UI development, jQuery for legacy compatibility, and Google Analytics/Tag Manager for tracking, they prioritize functionality over flashy tech. The presence of the LinkedIn Insight Tag is telling—they're aggressively targeting enterprise buyers through professional networks, not just organic search.

  • Revenue per employee: ~$154K—healthy for a specialized B2B SaaS
  • Keyword strategy: Dominating 'Apple Search Ads' (42K volume) while competing on broader 'Google Play Console' (467K volume)
  • Product ecosystem: From A/B testing to fully-managed services, they capture the full app launch lifecycle
No public funding rounds listed
Profitable bootstrapped model likely
Trustpilot reviews not visible
Enterprise-focused sales (VP Sales listed)
Traffic volume seems low for their revenue tier
Deep Apple ecosystem lock-in

The Unsexy Billion-Dollar Play

While AI startups chase hype, SplitMetrics dominates a boring, high-margin niche: making Apple Ads work for big spenders. With 176 employees and $27M revenue, they're likely profitable and growing. In the app economy, they're the picks-and-shovels winner when everyone else is chasing gold rushes.

What tech stack does Splitmetrics use?

31 detected
Programming Languages1
Marketing Automation1
Performance1
Web Standards1
UI Libraries1
Tracking & Analytics13
G
Google Analytics
G
Google Tag Manager
F
Facebook Pixel
L
LinkedIn Insight Tag
H
HubSpot
G
Google APIs
G
Google Static
G
Google Tag Manager
H
HubSpot
T
Tracking Pixel
A
Analytics Service
F
Facebook Pixel
L
LinkedIn Insight Tag

How much traffic does Splitmetrics get?

Traffic & Engagement

124.3K
Monthly Visits
2.1
Pages/Visit
0:55
Avg. Duration
41%
Bounce Rate
Monthly Traffic Trend-4%
130.0K
Oct 2025
Oct
120.2K
Nov 2025
Nov
124.3K
Dec 2025
Dec

Traffic Sources

Search
46%
Direct
39%
Social
3%
Referrals
10%
Email
0%
Paid
1%

Where is Splitmetrics's audience located?

🌍8.1%
🌍7.3%
🌍7.2%
🌍6.0%
🌍5.1%

What keywords does Splitmetrics rank for?

5 keywords
1splitmetrics2.5K vol$3.69
2apple search ads42.0K vol$5.75
3apple ads40.5K vol$3.00
4google play console467.9K vol$2.01
5app store connect159.2K vol$2.44

How is Splitmetrics's SEO?

Open Graph Image

OG Image preview
og:image

https://splitmetrics.com/wp-content/uploads/2022/05/1200x675_meta-2.png

Meta Tags

title56 chars

SplitMetrics • Products & services for mobile app growth

description124 chars

An ecosystem of products and services for Apple Ads optimization, app launch, A/B testing, ASO and fully-managed app growth.

languageEN-US

H1 Tags

h1Iris – Your AI Agent for Profitable App Growth

Schema Types

Unknown

Who works at Splitmetrics?

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What do customers think of Splitmetrics?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Splitmetrics

What is Splitmetrics's Revenue?
Splitmetrics generates approximately $27M in annual revenue. With 176 employees, that's $154,000 per employee.
What does Splitmetrics do?
An ecosystem of products and services for Apple Ads optimization, app launch, A/B testing, ASO and fully-managed app growth.
How fast is Splitmetrics growing?
Splitmetrics employee count has changed by 9% year over year.
What technologies does Splitmetrics use?
Splitmetrics uses 18 technologies across their website including Fonts, Programming Languages, CMS. Key technologies include Google Fonts, PHP, WordPress.
Who are Splitmetrics's competitors?
Splitmetrics's main competitors include Storemaven, WordStream, ComScore, App Annie, Countly. These companies operate in similar markets and compete for the same customer base.

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What are Splitmetrics's key pages?

Export splitmetrics.com Data

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About splitmetrics.com

An ecosystem of products and services for Apple Ads optimization, app launch, A/B testing, ASO and fully-managed app growth.

Company Overview

splitmetrics.com
Website
business_and_consumer_services
Industry
#321,950
Global Rank
124.3K
Monthly Visitors
18
Technologies
25+
Employees

Technology Stack

splitmetrics.com uses 18 technologies across their website including Google Fonts, PHP, WordPress, and more.

Fonts

Google Fonts

Programming Languages

PHP

CMS

WordPress

Marketing Automation

HubSpot

Advertising

LinkedIn Insight Tag, Facebook Pixel

Analytics & Marketing

Google Tag Manager, Google Analytics

Traffic & Audience

124.3K
Monthly Visits
41%
Bounce Rate
2.1
Pages/Visit
0:55
Avg. Duration

splitmetrics.com receives approximately 124.3K monthly visitors and ranks #321,950 globally. The website has a bounce rate of 41% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:55 on the site.

The majority of splitmetrics.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is splitmetrics.com?
An ecosystem of products and services for Apple Ads optimization, app launch, A/B testing, ASO and fully-managed app growth.
How much does splitmetrics.com cost?
You can view splitmetrics.com's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does splitmetrics.com use?
splitmetrics.com uses 18 technologies including Google Fonts, PHP, and 12 more. View the full tech stack analysis above.
How do I contact splitmetrics.com?
You can contact splitmetrics.com via email at [email protected] or through their contact page.
What are splitmetrics.com's social media accounts?
splitmetrics.com is active on twitter, youtube, facebook, linkedin. You can find links to all their social media profiles in the social section above.
Is splitmetrics.com hiring?
Check splitmetrics.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is splitmetrics.com?
splitmetrics.com receives approximately 124.3K monthly visitors and ranks #321,950 globally. Traffic is growing by 3.4% month-over-month.

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This page provides publicly available information about splitmetrics.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit splitmetrics.com directly at https://splitmetrics.com.