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Countly: The First-Party Analytics Fortress
A tiny team building a $3.6M fortress of privacy in a sea of SaaS giants
In a world obsessed with cloud-based convenience, Countly is building a fortress of data sovereignty. With just 32 employees, they’ve carved out a $3.6M niche by offering something the giants can't: total control. This isn't just analytics; it's a privacy-first rebellion.
"They aren't competing for the startup crowd; they are arming enterprises with their own data infrastructure."
The Enterprise Paradox
Countly operates on a counter-intuitive model. Their monthly web traffic is modest (2,815 visits), yet they generate $3.6M in revenue. This gap reveals their true customer: large enterprises and regulated industries that don't browse the web for solutions—they have procurement teams. The low traffic isn't a weakness; it's proof they aren't playing the SEO game.
The On-Premise Revival
While the industry rushes to the cloud, Countly doubles down on on-premise and private cloud hosting. This isn't nostalgia; it's a strategic moat. In an era of GDPR and data breaches, Countly offers the ultimate luxury: data that never leaves your infrastructure. They are capitalizing on the growing distrust of third-party data aggregators.
The technical stack tells a story of efficiency. Utilizing jQuery, Bootstrap, and Vite, Countly prioritizes stability and performance over flashy, bleeding-edge frameworks. This pragmatic tech choice mirrors their business philosophy: reliable, scalable, and built to last.
- First-party data ownership: No third-party cookies, no data leakage.
- Omnichannel tracking: Mobile, web, and desktop under one roof.
- Privacy by design: Built for compliance with strict regulations.
The Quiet Giant of Analytics
Countly proves that in a noisy market, the most valuable companies often speak in whispers, not shouts.
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First-party Digital Analytics And Customer Engagagement | Countly
Countly is a first-party digital analytics and customer engagement platform offering on-premise or private cloud hosting for mobile, web, and desktop apps.
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About count.ly
Countly is a first-party digital analytics and customer engagement platform offering on-premise or private cloud hosting for mobile, web, and desktop apps.
Company Overview
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Technology Stack
count.ly uses 20 technologies across their website including Google Fonts, HSTS, Webflow, and more.
Fonts
Google Fonts
Security
HSTS
CMS
Webflow
CDN
jsDelivr
Cloud & Hosting
AWS CloudFront, Cloudflare
Advertising
DoubleClick Floodlight, Google Ads
Traffic & Audience
count.ly receives approximately 2.8K monthly visitors and ranks #6,764,706 globally. The website has a bounce rate of 37% with visitors viewing an average of 1.2 pages per visit. Users spend an average of 0:01 on the site.
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