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squarefoot.com

11 technologies
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Deep Dive

SquareFoot: The $29M Commercial Real Estate Bet

A deep dive into the company that's digitizing office space search

In a market dominated by legacy giants, SquareFoot has carved out a $8.5M revenue niche by treating commercial real estate like a tech product. But with a 1.5-star rating on Trustpilot, the gap between ambition and execution is widening.

$29.4M
Total Funding
$8.5M
Annual Revenue
70
Employees
1.5
Trustpilot Score

"They've raised nearly $30M to digitize commercial real estate, but their user reviews suggest the product experience still feels like the analog era."

The Commercial Real Estate Problem

Traditional commercial real estate is notoriously opaque—brokerages control information, transactions take months, and transparency is minimal. SquareFoot's premise is simple: make office space search as frictionless as buying a home online. Their stack (Next.js, React, WordPress) suggests they're building a modern web experience, but the revenue numbers tell a different story about market penetration.

The Growth Paradox

With $29.4M in funding since their 2011 founding, SquareFoot has raised aggressively—about $420k per employee. For a real estate tech company, this is substantial capital. Yet their revenue-to-funding ratio (0.29x) suggests they're still in investment mode, not profitability mode. The question isn't whether they can build, but whether they can monetize effectively in a fragmented market.

The technical stack reveals a pragmatic approach: Tailwind CSS and DaisyUI for rapid UI development, Cloudflare for performance, and WordPress for content management. This isn't a cutting-edge AI play—it's a disciplined, iterative product built for scale. The leadership team (Andrew Carr leading engineering, Kent Yeung on design) suggests they understand that in real estate tech, user experience is the moat.

  • Capital efficiency: $29.4M raised vs $8.5M revenue shows aggressive growth mindset
  • Team composition: 70 employees for $8.5M revenue = ~$121k revenue per employee
  • Tech debt: WordPress + React hybrid suggests legacy constraints amid modern ambitions
No traffic data transparency (missing from analytics tools)
Proven tech stack optimized for speed and scalability
1.5-star Trustpilot rating signals product-market fit issues
Experienced leadership team with real estate + tech expertise
Revenue growth appears stagnant relative to funding
Clear market need: commercial real estate is still 90% analog

The Verdict: A Bet on Market Timing

SquareFoot's success hinges on whether commercial real estate digitization accelerates faster than their burn rate

What tech stack does Squarefoot use?

11 detected
Cloud & Hosting1
Advertising1
Performance1
Web Standards1
UI Libraries1
Frontend Frameworks2

How much traffic does Squarefoot get?

No analytics data available

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What is Squarefoot's revenue?

$9M
Annual Revenue
70
-21%
Employees
$122K
Revenue/Employee
$29M
Total Funding
#3,795
Growjo Rank
Real Estate Tech
New York, United States
Headquarters

Who works at Squarefoot?

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What do customers think of Squarefoot?

SquareFoot

SquareFoot

1.5
91 reviews
✓ Claimed

Categories

Commercial Real Estate Agency#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
11/1/2018

Contact Information

Address:
115 W 30th Street, Ste. 900
New York, US

Reviews (20)

Filter by rating:
Sam Stein
7/7/2020
🇺🇸 United States2 reviewsBasicLink
Helpful support in navigating NYC market

Helpful support in navigating NYC market

Drew
5/27/2020
🇺🇸 United States3 reviewsOrganic
Really helpful team -- would recommend

Really helpful team -- would recommend

Bobby B.
3/13/2020
🇺🇸 United States1 reviewsManualInputInvitation
Making NYC easy

Searching for new office space in NYC is daunting - there is a ton of unknowns out there and squarefoot really helped with making it less of a burden on an already full schedule. Received call back for details and then a further discovery call on what our specific needs were - after being connected with Rob, the whole process was seamless, was taken to see only spaces that fit our needs and specifications on location and amenities - and finally found our new home, as a novice, it sure made the process manageable and would recommend Squarefoot to anyone looking for a reputable commercial real estate service.

Sheila Doyle
3/13/2020
🇺🇸 United States1 reviewsCopyPasteInvitation
David really educated us on how the…

David really educated us on how the commercial office space rental market works and was not only very patient when we had to adjust course...but was our advocate and an amazing voice of reason in what could have been a confusing process. On top of that - he was fun to work with and we all enjoyed working with him and Square Foot! Many thanks!

Todd Kein
3/5/2020
🇺🇸 United States1 reviewsManualInputInvitation
Professional

Professional, trusted advisor. Being a bit new to the process of finding an office, it was great to have an experienced voice of reason to help guide us to our new space. Thanks!

Frequently Asked Questions about Squarefoot

What is Squarefoot's Revenue?
Squarefoot generates approximately $9M in annual revenue. With 70 employees, that's $121,800 per employee. The company has raised $29M in total funding.
How fast is Squarefoot growing?
Squarefoot employee count has changed by -21% year over year.
What technologies does Squarefoot use?
Squarefoot uses 11 technologies across their website including Fonts, CMS, Cloud & Hosting. Key technologies include Font Awesome, WordPress, Cloudflare.
Who are Squarefoot's competitors?
Squarefoot's main competitors include Compass, Schacker Real Estate Corp., StreetEasy, WiredScore, MeetElise. These companies operate in similar markets and compete for the same customer base.
What do customers think of Squarefoot?
Squarefoot has a Trustpilot score of 1.5 out of 5 (1 stars) based on 91 customer reviews.

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About squarefoot.com

Company Overview

squarefoot.com
Website
11
Technologies
8+
Employees

Technology Stack

squarefoot.com uses 11 technologies across their website including Font Awesome, WordPress, Cloudflare, and more.

Fonts

Font Awesome

CMS

WordPress

Cloud & Hosting

Cloudflare

Advertising

Google Ads

Performance

Lazy Loading

Web Standards

Open Graph

Frequently Asked Questions

What is squarefoot.com?
squarefoot.com is a website that you can visit at https://squarefoot.com. Use TechList.ai to discover the technologies, analytics, and company information about squarefoot.com.
What technologies does squarefoot.com use?
squarefoot.com uses 11 technologies including Font Awesome, WordPress, and 5 more. View the full tech stack analysis above.

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This page provides publicly available information about squarefoot.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit squarefoot.com directly at https://squarefoot.com.