In a world dominated by Google Maps and Yelp, SquareMeal has carved out a £11.6M niche by being stubbornly independent and obsessively local. They aren't just listing restaurants; they are curating the London dining experience with the precision of a Michelin inspector and the accessibility of a local pub.

"SquareMeal proves that in the age of algorithms, human curation is still the ultimate competitive moat."

The tech stack reveals a pragmatic approach. They lean heavily on established frameworks like Bootstrap, jQuery, and Tailwind CSS rather than chasing bleeding-edge frameworks. This isn't a tech company trying to look like a restaurant guide; it's a media company using tech as a utility. The inclusion of PWA (Progressive Web App) hints at a strategy to keep users returning without the friction of app store downloads.

• Niche Dominance: They own the 'London dining' conversation, avoiding the trap of trying to be a global directory.
• SEO Moat: 67% organic traffic proves they aren't paying for every click—they earn it through authority.
• High-Value Audience: Users searching for specific venues are high-intent, making ad inventory more valuable than generic traffic.
• Lean Operations: 53 employees generating £11.6M suggests high operational efficiency.