designmynight.com
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Design My Night: The UK's Nightlife Powerhouse
How a 139-person team commands 5.5M monthly visits in the UK's competitive hospitality market.
In a city like London, where every weekend brings a thousand new pop-up bars and hidden speakeasies, choice is paralyzing. Design My Night didn't just solve this problem—they built a digital empire on it. Today, they are the undisputed operating system for British nightlife.
"They aren't just listing venues; they are monetizing the decision fatigue of the modern urbanite."
The Trust Economy
Design My Night has achieved a 4.1/5 rating on Trustpilot across nearly 10,000 reviews. This isn't just social proof; it's a defensive moat. In an industry plagued by phantom listings and outdated info, their 39% direct traffic share proves users aren't just finding them—they are returning to them as a reliable source of truth.
The SEO Juggernaut
With 35% of traffic coming from organic search and 1.6 million backlinks, DMN dominates the 'things to do in london' keyword (30,350 monthly volume). They’ve effectively cornered the market on intent. While competitors fight for generic 'bars near me,' DMN captures high-intent users looking for 'fun things to do'—a broader, more lucrative funnel.
Their tech stack tells a story of pragmatic evolution. They leverage jQuery and PHP for robust backend operations, while using modern libraries like Tailwind CSS and DaisyUI for rapid frontend iteration. It’s a hybrid approach: stable enough to handle 5.5M monthly visits, yet agile enough to push updates without downtime.
- Monetization via Booking Fees: They capture value at the point of reservation, not just discovery.
- Hyper-Local Dominance: 85.4% of traffic is undefined (likely UK-specific), indicating deep penetration in their home market.
- Brand as a Verb: Ranking for 'design my night' and 'designmynight' shows they've transcended being a website to become a lifestyle command.
The Nightlife OS
Design My Night is a rare example of a vertical search engine that successfully transitioned into a transactional platform. For investors and founders, the lesson is clear: own the user's discovery phase, and you own the revenue.
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UK Nightlife Guide. Discover and book the best bars, restaurants, clubs and pubs in London, Manchester, Glasgow and beyond. | DesignMyNight
UK Nightlife Guide. Discover and book the best bars, restaurants, clubs and pubs in London, Manchester, Glasgow and beyond.
DesignMyNight.com UK Nightlife Guide
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Reviews (20)
Kitten Yoga Sheffield
The yoga instructor was very freindly and the kitty yoga staff really engaged with everyone, Of course the little kittens were amazing!!
Hi there, thank you so much for your great review. We're so happy to hear that you had such a good time and hope you find something incredible on our website again soon.
Design my night website was a very…
Design my night website was a very helpful & informative service, it helped me chose the best bars & open mic nights to go in Oxford.
Hi there, thank you for your review! We are super delighted to hear you received a satisfised experience on our site and we hope to see you soon!
Good show to watch
Good show to watch
Hi there, thank you so much for your great review. We're so happy to hear that you had such a good time and hope you find something incredible on our website again soon.
Booked an amazing hen party experience…
Booked an amazing hen party experience with design my night. They were so helpful and were able to give us a discount for the group booking. It was one of the best nights of my life (we did forbidden nights if anyone is interested). I regularly use them to book brunches events, bars, pubs, etc. And they never let me down
Hi there, thank you for your review! We are super delighted with your great feedback on our site. We will be sure to pass your kind words to our team.
Great company
Quick delivery. Easy to use website
Hi Heather, we appreciate your review and time you took to share your positive feedback on our site.
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About designmynight.com
UK Nightlife Guide. Discover and book the best bars, restaurants, clubs and pubs in London, Manchester, Glasgow and beyond.
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designmynight.com uses 15 technologies across their website including Font Awesome, PHP, Ghost, and more.
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designmynight.com receives approximately 5.5M monthly visitors and ranks #10,319 globally. The website has a bounce rate of 44% with visitors viewing an average of 3.4 pages per visit. Users spend an average of 3:53 on the site.
The majority of designmynight.com's traffic comes from undefined, undefined, .
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