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StackCommerce: The Invisible Engine of Product Discovery
How a 92-person team powers $12.9M in revenue through embedded commerce
While you're reading a tech review or browsing a news site, StackCommerce is quietly powering the products you're shown. This isn't a marketplace—it's the invisible infrastructure connecting publishers, brands, and shoppers in a single, seamless experience.
"They don't compete with Amazon—they embed within the content you already trust."
The Embedded Commerce Model
StackCommerce operates as a white-label commerce engine for publishers. Their technology sits behind the scenes of major media sites, surfacing relevant products within articles and reviews. Unlike affiliate networks that just link out, StackCommerce builds the entire shopping experience—product pages, carts, checkout—directly on the publisher's domain. This keeps users engaged while monetizing content at a 3-5x higher rate than traditional display ads.
The Trust Advantage
With a 3.3/5 Trustpilot rating from 9,949 reviews, StackCommerce sits in an interesting middle ground. They're not a consumer brand, but they're judged by one. The reviews likely come from publisher partners and brand customers rather than end-shoppers. This matters because their entire model hinges on trust—if a publisher's audience feels the commerce experience is authentic, conversion follows. The 64% direct traffic suggests publishers and partners are coming back, not just casual browsers.
Their tech stack reveals a modern approach: Gatsby for performance, Tailwind CSS for rapid UI development, and PWA capabilities for mobile-first experiences. The presence of Cloudflare and Google Tag Manager shows they're serious about speed and analytics. Interestingly, they use Slick (a carousel library) and Lazy Loading—classic patterns for content-heavy product discovery where visual engagement matters.
- They monetize attention, not just clicks—embedding full checkout flows on publisher sites
- Direct traffic (64%) beats organic (22%)—partners bookmark their dashboard, not Google them
- Their 'stack' keyword dominates search—owning the brand term while building category authority
The Quiet Giant of Embedded Commerce
StackCommerce proves that the future of e-commerce isn't about owning the storefront—it's about becoming the infrastructure that powers everyone else's. With $12.9M in revenue and a lean 92-person team, they've built a scalable model that turns content into commerce without ever asking the user to leave the site. For investors, this is a capital-efficient play on the creator economy. For founders, it's a masterclass in B2B2C infrastructure.
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StackCommerce | Commerce Platform for Publishers & Brands
StackCommerce’s award-winning commerce solutions help users to discover and purchase products on the publisher sites they visit daily.
StackCommerce
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Reviews (20)
Update to No Refunds
They actually decided to refund me after all. It took several emails, but they made it right. I really appreciate their responsiveness. This post is an update to No Refunds I posted earlier.
Response To Nonfunctional MagTag trackers
Updated - They kindly responded and issued me a refund. (Ditto Macworld). I don’t know if my experience is typical or common. Through Macworld, I purchased two MagTag trackers from stacksocial/stackcommerce. Neither MagTag worked despite approximately 6-10 emails back and forth with stackcommerce (Macworld was impossible to contact). Stackcommerce tried hard to resolve the issue but to no avail. As a result, I can only question the vendor/merchants they choose to work with.
Hi Gary, Thank you for letting us know about this. We'll be in touch at the email address associated with your account so that we can address what went wrong here. We appreciate you sharing this feedback and look forward to making this right. Thank you, The Customer Support Team
Finally, is working
It took me a few tries to get it downloaded as I kept running into security problems. I was able to write to customer service and they answered me daily and tried to help. Finally on the fourth day I was able to download it with CS assistance. Hopefully it will work, as it says the programs are loaded. I hope so!
Hello Stephanie, Thank you for reviewing your experience with us. A member of our team will follow up via the email address you used to make the order and help make this right. Thank you, The Customer Support Team
I ordered from StackCommerce and the…
I ordered from StackCommerce and the experience was okay. Some products were good, but shipping took longer than expected. Overall, it was an average experience.
Hi Isabella, Thank you for sharing this feedback with us. We'd love to get in touch with you to better address this issue but we're unable to locate your order. Could you reach out to us at [email protected] with your order number and reference this review? A member of our team will follow up to help make this right. Thank you, The Customer Support Team
I looked up iScanner on the app store…
I looked up iScanner on the app store and saw the price was more than I wanted to spend but one review said it was available for $39.99 from Stack Commerce. So I put in my Name , Address and credit card number. ( which was to Pay Pal by default) They billed me immediately but I have no Idea how I will get the app. I have tried to call several times and left multiple messages. I will give them until Monday then I will dispute it with my credit card company and be back here for a follow-up review. You know what they say. If it sounds too good to be true, it usually is. I guess it goes without saying that they never seem to have anyone there to answer the phone.
Hi Rick, Thank you for letting us know about this. We'll be in touch at the email address associated with your account so that we can address what went wrong here. We appreciate you sharing this feedback and look forward to making this right. Thank you, The Customer Support Team
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About stackcommerce.com
StackCommerce’s award-winning commerce solutions help users to discover and purchase products on the publisher sites they visit daily.
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Technology Stack
stackcommerce.com uses 9 technologies across their website including Cloudflare, Google Tag Manager, Lazy Loading, and more.
Cloud & Hosting
Cloudflare
Analytics & Marketing
Google Tag Manager
Performance
Lazy Loading
Web Standards
Twitter Cards, PWA
CSS Frameworks
Bootstrap, Tailwind CSS
JavaScript Libraries
Slick
Traffic & Audience
stackcommerce.com receives approximately 105.0K monthly visitors and ranks #355,124 globally. The website has a bounce rate of 43% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 0:58 on the site.
The majority of stackcommerce.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about stackcommerce.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit stackcommerce.com directly at https://stackcommerce.com.