starface.world
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Starface: The $3.5M Acne Empire
How a brand with 94 employees built a cult following for star-shaped pimple patches
In a sea of clinical skincare brands, Starface didn't just enter the pimple patch market—they weaponized it with yellow stars and Gen-Z aesthetics. With 94 employees generating $3.5M in revenue, they've turned a commodity product into a lifestyle brand that dominates TikTok feeds.
"They're not selling pimple patches—they're selling confidence disguised as stickers."
The Cult Following
Starface's 173K monthly visitors aren't just browsing—they're buying into a movement. With 44% direct traffic (over 76K visitors typing starface.world directly), this isn't a brand people stumble upon. It's a brand they actively seek, share, and repurchase. The 27 Trustpilot reviews at 2.7/5 reveal a polarizing product: customers either love the aesthetic or question the premium pricing for hydrocolloid stickers.
SEO Warfare
Starface dominates 43% organic search traffic, capturing 24,830 monthly searches for 'starface' alone. They own the 'pimple patches' keyword with 57,450 monthly searches, but competitors are closing in with 'star pimple patches' at 6,160 searches. Their 15,199 backlinks suggest aggressive content marketing and influencer partnerships, but the real play is brand search volume—people aren't searching for 'pimple patches,' they're searching for 'Starface.'
The tech stack reveals a modern DTC playbook: Splide for carousels, Tailwind CSS for rapid UI development, and PWA capabilities for mobile-first shopping. They're not reinventing the wheel—they're optimizing for conversion at every touchpoint. The 28 technologies detected show a team that moves fast, likely using Vite for build speed and DaisyUI for component consistency.
- Brand search volume (24.8K) exceeds product search (5.3K)—a rare feat in DTC
- 44% direct traffic indicates strong brand recall and repeat purchase behavior
- 15K+ backlinks suggest aggressive PR and influencer strategy
- 94 employees for $3.5M revenue = $37K revenue per employee (below industry average)
The Real Question: Can They Scale Beyond Acne?
Starface owns the 'cool' corner of skincare, but $3.5M revenue with 94 employees suggests they're still finding product-market fit beyond patches. Their next move—likely expanding into skincare or adjacent categories—will determine if they become a brand or just a product line.
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5 keywordsHow is Starface's SEO?
Meta Tags
Starface Pimple Patches Shrink Spots Overnight | Starface World
Starface hydrocolloid pimple patches shrink pimples and reduce redness while powerful skincare minimizes breakouts and lip balm hydrates and moisturizes lips!
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Reviews (20)
Beautifully packaged
Can't comment regarding others reviews as I had wonderful experience I ordered products and was kept up to date until they arrived and what a lovely surprise everything was packed into the most cutest yellow gift box with starface logo and inside my items were packed in beautiful yellow tissue with little faces on it it was so nice I've decided to keep them in the gift box they arrived in as its for gift no need to wrap something so cute
Amazing Company & Products
Amazing in every way. I ordered late Friday afternoon and they arrived Saturday lunchtime - that’s under 24hrs despite it being the weekend - and it was free delivery - incredible! I bought the super-cute pink bundle and two lip balms, all of which are glorious. I’m in love. I’ve been using Starface patches for a while now because they’re so reliably effective - fwiw I’m 56 and get odd zits post menopause and these fab stars help me deal with the little blighters directly so I can avoid using harsh products on my skin. I so wish we’d had these when I was a teenager but I’m so glad to have them now! Starface are totally cruelty free, work like magic and have the cutest, most adorable dispenser *ever*. The new lip balms are superb too. I had to try them because they’re so beautiful and they’re even more ergonomically satisfying irl but I’m blown away by the quality too, they’re beyond a regular balm, my lips feel comforted, comfortable and look significantly hydrated and healthy. 100% delighted and fully recommend. Huge thanks to everyone at starface.world, you guys totally freaking rock!🫶🥰🫶
Ordered the new hello kitty star…
Ordered the new hello kitty star patches and they are soooo cute! Arrived quickly and very big so they cover blemishes well.
I'm shocked how low the reviews are
I'm shocked how low the reviews are. I brought the product in boots so I cannot comment on the customer service, order cancellations ect. I love the star patches. I used them for over two weeks now and they work great for my skin.
quick postage
quick postage
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About starface.world
Starface hydrocolloid pimple patches shrink pimples and reduce redness while powerful skincare minimizes breakouts and lip balm hydrates and moisturizes lips!
Company Overview
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Technology Stack
starface.world uses 28 technologies across their website including AccessiBe, YouTube Embed, hCaptcha, HSTS, and more.
Accessibility
AccessiBe
Video
YouTube Embed
Security
hCaptcha, HSTS, reCAPTCHA
Error Tracking
Sentry
Programming Languages
PHP
Cloud & Hosting
AWS CloudFront, Cloudflare
Traffic & Audience
starface.world receives approximately 173.7K monthly visitors and ranks #228,271 globally. The website has a bounce rate of 40% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 0:53 on the site.
The majority of starface.world's traffic comes from undefined, undefined, .
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