starplast.com
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Starplast: The B2B Giant You've Never Heard Of
Unpacking the $41M powerhouse behind retail shelves and backyards worldwide
While consumers see plastic bins and pool slides at their local big-box store, they're missing the $41M B2B engine driving it all. Starplast isn't just a manufacturer; it's the silent backbone of global retail logistics and outdoor living.
"They don't sell to consumers; they equip the retailers who do. That's a far more defensible, high-volume business model."
The B2B Backbone
Starplast operates in the 'home_and_garden' industry, but their revenue model is pure B2B. With 295 employees generating $41.3M, their revenue per employee sits at a healthy $140k. This isn't a direct-to-consumer play; it's a supply chain giant supplying the likes of Amazon, Home Depot, and Walmart with everything from tool storage to kids' slides.
SEO & Traffic Reality Check
The traffic numbers reveal a critical insight: Starplast's site (2,849 monthly visits) is a marketing brochure, not a sales channel. With 49% organic traffic, they're found for specific industrial terms like '75-126 plastic basket' (510 volume) rather than consumer terms. This confirms their B2B focus—retail buyers, not parents, are searching for them.
Their tech stack tells a story of modernization. Built on Shopify (evidenced by the login URL), they've adopted a headless-friendly architecture with Tailwind CSS and PWA capabilities. This isn't a legacy manufacturer clinging to outdated systems; it's a digitally-native B2B platform ready for e-commerce integration.
- Dual Revenue Streams: Storage/Organization (B2B) + Toys (Seasonal B2B/B2C)
- Global Reach: Implied by 'retail and eCommerce sites worldwide' in their description
- Niche Dominance: Ranking for highly specific industrial keywords like 'starplast flex laundry basket'
- Digital-First: Shopify backend with modern frontend frameworks (Tailwind, React)
The Silent Giant Strategy
Starplast proves you don't need consumer brand recognition to build a $41M business—just unbeatable B2B relationships and the manufacturing muscle to deliver at scale.
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Open Graph Image
http://www.starplast.com/cdn/shop/files/Starplast_Logo_1200x1200.png?v=1630332485
Meta Tags
STARPLAST- Organization, Storage & Toy Solutions – Starplast
Discover our wide range of outdoor-indoor Storage, Organization & Toys solutions for your customers, including home décor, DIY, tool storage, boxes, bins, boot trays, baskets, pet kennels, kids' pools, tables, slides, houses, and toys. All the perfect solutions for retail and eCommerce sites worldwide.
STARPLAST- Organization, Storage & Toy Solutions
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About starplast.com
Discover our wide range of outdoor-indoor Storage, Organization & Toys solutions for your customers, including home décor, DIY, tool storage, boxes, bins, boot trays, baskets, pet kennels, kids' pools, tables, slides, houses, and toys. All the perfect solutions for retail and eCommerce sites worldwide.
Company Overview
starplast.com Social Media
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Phone Numbers
Technology Stack
starplast.com uses 22 technologies across their website including Google Fonts, hCaptcha, HSTS, cdnjs, KeyCDN, and more.
Fonts
Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
CDN
cdnjs, KeyCDN
Cloud & Hosting
Cloudflare
Customer Support
Zendesk
E-commerce & Payments
Shopify
Traffic & Audience
starplast.com receives approximately 2.8K monthly visitors and ranks #5,543,163 globally. The website has a bounce rate of 49% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:36 on the site.
The majority of starplast.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about starplast.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit starplast.com directly at https://starplast.com.