In a world obsessed with customer acquisition, Starshipit quietly built a logistics empire with 664K monthly visits and 74% direct traffic—proving that retention is won at the delivery door. This isn't just shipping software; it's the invisible infrastructure powering Australia's retail renaissance.

"Starshipit proves you don't need 300 employees to dominate—you need 30 focused ones and a product that becomes oxygen for your customers."

The 30-person team generating $3.5M revenue ($116K per employee) reveals a ruthlessly efficient operation. They're not chasing the enterprise whale market; they're harvesting the long tail of Shopify merchants who need fulfillment sorted yesterday. Their tech stack—Tailwind, Vite, PWA—screams modern but pragmatic: fast to build, faster to load, works everywhere.

• Branded search volume (5,830) outperforms their own name recognition, suggesting word-of-mouth is their real marketing engine
• Competitor keyword bidding on 'shippit' (8,310) and 'easyship' (39,520) shows they're stealing market share from established players
• Employee efficiency of $116K/head vs industry average of $80-100K indicates either premium pricing or ruthless automation