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Statista: The B2B Data Juggernaut
How a German company built a $223M empire by making statistics boringly accessible
While AI startups chase hype, Statista quietly built a data empire with 22,500+ sources and 7.6M monthly visits. This is the infrastructure play that powers decision-making for 80% of Fortune 500 companies.
"Statista doesn't sell data—it sells the illusion of expertise. That's a $223M/year business model."
The SEO Moat
With 13.7M backlinks and ranking for 'statistics' (82K monthly searches) and 'consumer expenditure survey' (34K searches), Statista has weaponized SEO. Their 74% organic traffic means they spend almost nothing on acquisition. Every data journalist, student, and analyst is their unpaid sales force.
The B2B Trojan Horse
Students use it for free (brand building), professionals get corporate subscriptions ($199/month). The 23% direct traffic shows strong brand recall. They've captured the entire workflow: from homework to boardroom presentations. That's sticky.
The real magic is in their sourcing. 22,500 sources across 60,000 topics means they're not in the data creation business—they're in the data curation and trust business. In an era of fake news, being the 'Google of Statistics' is a defensible position. But the 2.1/5 Trustpilot rating reveals cracks: users complain about paywalls and subscription traps.
- Product-Led SEO: Every chart is a landing page that ranks
- Enterprise Moat: 80% Fortune 500 usage creates lock-in
- Data Network Effects: More sources → Better data → More traffic → More sources
- Global Ambition: Localized support for Asia and EU signals serious expansion
The Unsexy Unicorn
Statista proves that infrastructure beats innovation. While everyone builds AI, they own the data layer. That's not sexy, but it's $223M/year.
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5 keywordsHow is Statista's SEO?
Open Graph Image
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Meta Tags
Statista - The Statistics Portal for Market Data, Market Research and Market Studies
Find statistics, consumer survey results and industry studies from over 22,500 sources on over 60,000 topics on the internet's leading statistics database
Statista - The Statistics Portal
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Statista
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Contact Information
Reviews (20)
Great customer support
Received a helpful reaction from customer support within minutes resolving my issue.
Hi Sascha, Thank you for your feedback. We're glad to hear about your positive experience Statista and how you've been able to use it as a valuable resource! Our aim is to provide the very best service and we are always looking for ways to improve. If you have any additional questions, please contact us at [email protected]. Many thanks and kind regards, Your Statista Team
Promptness and completeness of the…
Promptness and completeness of the reply.
Hi Marcello, Thank you for your feedback. We're glad to hear about your positive experience Statista and how you've been able to use it as a valuable resource! Our aim is to provide the very best service and we are always looking for ways to improve. If you have any additional questions, please contact us at [email protected]. Many thanks and kind regards, Your Statista Team
I had issues accessing the site
I had issues accessing the site, which was cause by a client side issue. Support was helpful and friendly. Also a fan of the data, I use Statista data in my research and for papers, plans and other writings to support opinions or to support decision making.
Hi Fam, Thank you for your feedback. We're glad to hear about your positive experience Statista and how you've been able to use it as a valuable resource! Our aim is to provide the very best service and we are always looking for ways to improve. If you have any additional questions, please contact us at [email protected]. Many thanks and kind regards, Your Statista Team
Statista is great company to me
Statista is great company to me, they are legit , trustworthy and the best on investment, their withdrawal is fast and secured I will rate them 4stars, ever since I started working with them I have not recorded any red flag it delayed withdrawal.
Hi James, Thank you for your feedback. We're glad to hear about your positive experience Statista and how you've been able to use it as a valuable resource! Our aim is to provide the very best service and we are always looking for ways to improve. If you have any additional questions, please contact us at [email protected]. Many thanks and kind regards, Your Statista Team
The statistics are helpful but their…
The statistics are helpful but their cancellation process and customer service is predatory I would not suggest using this service at all
Hi William, Thank you for taking the time to leave us your feedback and we are sorry to hear about your negative experience with Statista. Before completing the purchase of the Starter account, customers are asked to read and accept the Terms and Conditions, where the cancellation process is clearly explained. Once the purchase is completed, a copy of the Statista Terms and Conditions is also sent to you, so you are informed at all times about our cancellation policy. We apologise for the inconvenience caused. If you would like to discuss this further or require any assistance in searching for relevant data, please contact us at [email protected]. Best regards, Your Statista Team
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About statista.com
Find statistics, consumer survey results and industry studies from over 22,500 sources on over 60,000 topics on the internet's leading statistics database
Company Overview
statista.com Social Media
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Technology Stack
statista.com uses 15 technologies across their website including Leaflet, Font Awesome, HSTS, and more.
Maps
Leaflet
Fonts
Font Awesome
Security
HSTS
Programming Languages
PHP
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Privacy & Consent
OneTrust
Traffic & Audience
statista.com receives approximately 7.6M monthly visitors and ranks #7,972 globally. The website has a bounce rate of 67% with visitors viewing an average of 2.7 pages per visit. Users spend an average of 1:33 on the site.
The majority of statista.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about statista.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit statista.com directly at https://statista.com.