ibisworld.com
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IBISWorld: The Data Titan
Why this market research giant is quietly powering business decisions
While most founders chase shiny new SaaS tools, a 419-person behemoth quietly sells raw industry intelligence for $53M a year. IBISWorld isn't just a research firm—it's the operating system for strategic planning in thousands of boardrooms.
"They don't just report on industries—they define the vocabulary of market intelligence."
The Silent Giant's Playbook
With 1.1 million backlinks, IBISWorld has built an SEO moat that rivals media giants. Their organic search dominance (54% of traffic) proves that when businesses need answers, they don't browse—they search for IBISWorld by name. This isn't accidental; it's the result of becoming synonymous with industry data.
The Growth Engine
Despite being founded in 1971, IBISWorld's digital transformation is surprisingly modern. Their tech stack—Tailwind CSS, PWA capabilities, and sophisticated tracking (Google Tag Manager, Matomo)—reveals a company treating its website as a product, not a brochure. The 37% direct traffic share shows a brand that's become a daily tool, not a one-time research purchase.
The most telling signal? Their top keyword isn't 'market research'—it's 'ibisworld' itself. With 12,820 monthly searches, businesses aren't comparing vendors; they're going straight to the source. This is the holy grail of B2B branding: becoming a category of one.
- Category ownership: 'Ibisworld' searches outnumber 'market research' by 13:1
- Enterprise stickiness: 37% direct traffic indicates daily/weekly active users
- Content moat: 1.1M backlinks create near-impossible SEO barriers for competitors
- Global scale: Operations across US, UK, Australia, and China with localized data
The Unsexy Data Empire
IBISWorld proves that in B2B, becoming a verb is more valuable than being a feature. Their $53M revenue comes not from flashy UX, but from being the single source of truth when millions of dollars hinge on industry insights.
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https://www.ibisworld.com/resources/img/social/ibisworld-social-fb.png
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IBISWorld - Industry Market Research, Reports, & Statistics | IBISWorld
Expert industry market research to help you make better business decisions, faster. Industry market research reports, statistics, analysis, data, trends and forecasts.
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About ibisworld.com
Expert industry market research to help you make better business decisions, faster. Industry market research reports, statistics, analysis, data, trends and forecasts.
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Technology Stack
ibisworld.com uses 10 technologies across their website including CookieYes, DoubleClick Floodlight, Matomo, Google Tag Manager, and more.
Privacy & Consent
CookieYes
Advertising
DoubleClick Floodlight
Analytics & Marketing
Matomo, Google Tag Manager
Web Standards
Twitter Cards, PWA
UI Libraries
DaisyUI, Ant Design
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
ibisworld.com receives approximately 388.5K monthly visitors and ranks #86,593 globally. The website has a bounce rate of 46% with visitors viewing an average of 6.4 pages per visit. Users spend an average of 2:54 on the site.
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